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BA (Hons) Creative Industries

Module Description for Level 1, Semester 2

Devising & Marketing a New Creative Project (20 Credits)

Here students are introduced to a range of entrepreneurial skills and how they are applied in a working career. This is done through the development of a number of creative industry projects as case studies, and by examining the working practices of key figures and organisations in the field.

Module assignments require students to work in groups under the guidance of a tutor to conceive, research and develop marketable products in any genre. These will then be presented in a simulated 'pitch meeting'.

Development of the Creative Industries

This module thoroughly studies the origins and development of the creative industries and the factors that have influenced their progress and refinement over the years.

The module offers a broad overview of the history of creativity and its manifestation, expression and exploitation, exploring shifts in perceptions of artists and creators through time and location.

Media Technology for the Screen

Today's creative world is built around the use and exploitation of media technology in the form of:

• Video filming
• Digital sound recording
• Audio, video and picture editing software

This module will build upon skills gained in using these technologies during the Introduction to Study and IT module.

The above modules are taken simultaneously in Semester Two

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