Ralph Lauren at Regent's College
To promote the launch of
their new shop in Covent Garden, Ralph Lauren chose Regent's
College as the perfect place to promote their new brand, Rugby.
Brand representatives attended fresher’s fair to meet the new
students and talk to them the brand new clothing range. Their
presence on campus was well received and formed part of a highly
successful opening event for the students first week at Regent’s
College.
The
landmark shop opened earlier this month and is the first of its
kind in Europe. The popular Covent Garden location and active
promotional campaign has helped make it an instant hit in
London.
This visit to Regent’s College promises to be the first in a
series of collaborations with the iconic luxury brand. Plans are
underway to exploit the potential for internships and other job
vacancies, promote knowledge exchange with the college and to host
social events with the Ralph Lauren in London.
Page last updated 9/13/2011
"The Regent’s American College London offers a great opportunity to interact with students from all over the world and everyday I am able learn a new aspect of each different culture. "
Sonja Billi
