Professor Marc Opresnik
PhD (Hamburg), MA (Hamburg)
Visiting Professor of International Marketing
Affiliate Member of the Regent's Centre for Transnational
Studies
Email opresnik@fh-luebeck.de
Teaching, Research and
Consultancy
Current teaching: International
Marketing Management
Current research and consultancy
interests: International marketing, multisensory branding,
neuromarketing, brand management, multisensory enhancement,
relationship marketing brand management, emerging markets.
Key Research and Consultancy Projects:
2011, Consultancy Project: "Design and refinement of a corporate
mission and development of a corresponding strategic management
concept" commissioned by an international energy company
2010, Consultancy Project:
"Development and implementation of a change management concept for
the government of the Republic of Seychelles in the framework of a
sustainable development strategy with the objective to make the
Seychelles the first country on earth to become CO2-neutral by the
year 2020" funded by the government of the Republic of
Seychelles
2010, Consultancy Project:
"Development of an innovation management system and coaching of
appropriate staff" commissioned by an international logistic
company
2009-10, Consultancy Project:
"Development of a re-positioning strategy of an international
company" commissioned by an international enterprise operating in
the area of sea and ocean monitoring technology
2008-09, Consultancy Project: "Development and
implementation of a global management information system"
commissioned by Shell International Petroleum Co Ltd.
Selected recent publications
Books
(2011) Business Administration and
Corporate Management, Gabler, Wiesbaden, 2011 (forthcoming).
(with Professor Carsten Rennhak)
(2010) Marketing – A relationship
perspective, Vahlen, München, 2010 (with Professor Svend
Hollensen)
(2010) The secret rules of career
management, Campus, Frankfurt/New York, 2010 (with Professor
Jürgen Lürssen)
(1999) Corporate Culture in the
USA and Germany, Rebo-Star Verlag, Hamburg 1999 (Thesis)
Peer reviewed journal
articles
(2003) An introduction to Marketing,
in:Schriftenreihe der Kommunikationsakademie Hamburg 2003
(2002) Concepts of decision-oriented
Business Economics, in: Anglo-Amerikanische Wirtschaftsschriften
2002
(1999) Market Segmentation, in:
Anglo-Amerikanische Wirtschaftsschriften 1999
(1997) Research of the department of
Commercial English about International Negotiation Strategies, in:
uni hh, 28. Jg., Nr. 2 Juli 1997
(1995) The Corporate Culture Concept
as a Management Tool and the Problem of its Inflexibility, in
Anglo-Amerikanische Wirtschaftsschriften 1995
(1994) An introduction to Marketing
and principles of application in the United Kingdom, in:
Anglo-Amerikanische Wirtschaftsschriften 1994
Complete
list of publications:
Academic service and memberships
Prof Opresnik serves as reviewer, external examiner, and
evaluator for various funding bodies, journals, and universities
including the Europäische Fernhochschule Hamburg, Lübeck University
of Applied Sciences and Leuphana University Lüneburg.
Marc has been supervising
postgraduate students in the university as well as visiting
postdoctoral and doctoral researchers from overseas universities
including East China University of Science and Technology
(ECUST).
Memberships
Member of Marketing Club Lübeck.
Biography
Professor Marc Oliver Opresnik studied
business economics from 1989 to 1996 at the University of Hamburg
specialising in Marketing, Human Resource Management and Business
English. In 1998 he completed his Ph.D. on "Corporate Culture in
the USA and Germany". Alongside his studies and the doctorate Prof
Opresnik worked as a business consultant for several enterprises
such as BMW, Unilever and Mercedes-Benz. He started as a corporate
trainee in 1998 in the retail business at the DEA Mineraloel AG
carrying out a number of roles in various departments. Then in
1999, he worked as a sales planning manager and then operations
account manager in the sales force. After two years of experience
as a senior marketing manager for the food business from 2000 until
2002, Prof Opresnik worked as a business development manager in the
joint venture company "Shell & DEA Oil GmbH". His
responsibilities included the development, planning, implementation
and controlling of new business models and organisational
structures in the retail business.
From 1st July 2003 until 31st October
2005 Prof Opresnik worked as a Property Consultant on the
development of the retail network, which required site-specific
profitability analysis and business case development.
From 2005 until 2006, Prof Opresnik
was based in London and worked in the Global Strategy &
Portfolio team for Shell International Petroleum Co Ltd.. This role
involved coordinating and planning global strategies for rollout to
over 45,000 sites in 130+ countries. In parallel Prof Opresnik had
to ensure the motivation, coordination and leading of over 10.000
employees being affected by the implementation of appropriate
projects. He was a professor of International Management at the
FHDW Hannover from 1.10.2006 until 31.12.2009.
Since January 2008, he is a professor
of Business Economics, in particular Marketing and Management at
the FH Lübeck. Prof Opresnik is also a visiting professor to East
China University of Science and Technology (ECUST) in Shanghai and
other international universities. He has worked as a business
consultant for several multinational companies, institutions and
governments.
Prof Opresnik has widely published in
international journals and books; frequently contributed to
marketing conferences in Europe. He is serving in editorial and
review boards of international journals.
Page last updated 9/8/2011