Devika Vyas feels that studying fashion marketing has enabled her to explore the different categories of marketing, and this has helped her to decide which she enjoys the most and where she sees herself in the future. Her aim is to work in the luxury fashion industry creating advertisement campaigns, or working with graphic designers on branding.
Programme: BA (Hons) Fashion Marketing
Fashion has always been of huge interest to me. I was interested in learning more about marketing and what this involves. Particularly in my third year, I have learned a lot about the significance of social media and how much of an impact this can have in Fashion Marketing.
As I have progressed through my degree, I have learnt that I most enjoy the creative aspects of marketing. The most interesting aspects of my course, were the creative marketing modules, were we had to create marketing campaigns. Another highlight of my course was the photography and styling course, which gave me the freedom to create different shoots. I also learnt different ways of sourcing inspiration and how to use this in innovative ways.
I have had many opportunities for work and work experience while I have been studying. I was a sales associate at Michael Kors, which gave me an insight into the fashion industry and helped me to learn about the business’s typical customer. I also worked for Silver Rivet, which is a fashion retailer which specialises in denim. I was able to go on seasonal buying trips with my manager, and buy for brands including Diesel, Armani and Versace. This was a real eye-opening experience on how buying works and how to look out for upcoming trends. I thoroughly enjoyed the experience, and I learned a lot about what I might want to do in my future career.
One of my lecturers, Stephanie Liberman, gave me the opportunity to participate in creating the Christmas window displays for Browns. I was excited by the creative aspects of this and it was a very interactive experience.
Field study trips in London
I have really enjoyed going on field study trips. Being in the centre of London, the trips are usually to great places where you learn a lot about fashion. One of the most recent trips was going to an event organised by the university called Break into Fashion. Influential guest speakers discussed their job roles and how to get into the fashion industry. It was inspiring and I learnt a lot about how to get to where I would like to be.
There is a lot of support at Regent’s. One of the services that has helped me a lot is Academic Support. I regularly visit Emma Dempsey for one-to-one sessions. She’s a great support and has helped me to improve my writing a lot throughout the duration of my degree.