Richard
MANNIX
MBA (Hull), MA (Essex), BA (East Anglia), Dip TESOL
(Brighton), Dip M (CIM)
Senior Lecturer in Marketing
Deputy Director of BAIB
Tel +44 (0)20 7487 7732
Fax +44 (0)20 7487 7465
Email mannixr@regents.ac.uk
Teaching, Research and Consultancy
Current teaching: Consumer Behaviour, Marketing in Diverse
Environments
Current research and consultancy interests: development
of entrepreneurial networks, consumer behaviour, student
profiling and progression in higher education, marketing of higher
education
Key publications
(2011) “What issues arise when teaching marketing with
multicultural groups? A comparison of the views of lecturers and
students.”, paper submitted to Academy of Marketing Annual
Conference, Liverpool University, 5-7 July 2011, Liverpool, UK.
(with L. Walker)
(2010) "Segmentation challenges posed by ‘transnationals’ in
mobile marketing", in Key Pousttchi and Dietmar G. Wiedemann (eds)
The
Handbook of Research on Mobile Marketing Management,
Information Science Reference, IGI Global, Augsburg, Germany,
pp.94-114 (ISBN: 9781605660745). (with I.
Sirkeci)
(2009) “A challenging segmentation task: Transnationals”, paper
presented at Academy of Marketing Annual Conference, Leeds
Metropolitan University, 7-10 July 2009, Leeds, UK.
(with I.
Sirkeci)
(2008) "Determinants of undergraduate
level business school choice in the UK: the role of research
reputation", paper presented at Academy of Marketing Annual
Conference, Reflective Marketing in a Material World, Aberdeen
Business School, Robert Gordon University, Aberdeen, , 7-10 July
2008, www.am2008.org. (with I. Sirkeci)
(2007) "Assessing and integrating the benefits of Study Period
Abroad Programmes in international business with languages
undergraduate degrees: A case study of the European Business School
London", paper presented at Second Athens International
Conference on University Assessment: Assessing Quality,
October 12-14, 2007 Athens, Greece. (This paper is also published
in Quality Assurance in Higher Education: An Anthology of Best
Practice by the Hellenic American Union).
(2006) "A critical review of network-based research in
entrepreneurship", paper presented at the Second International
Conference on Business, Management and
Economics, organised by Yasar University, 15-18 June
2006, Izmir, Turkey.
Other activities
Richard serves as ad-hoc reviewer for Direct
Marketing: an International Journal and for Academy
of Marketing conferences. He is member of AM
(Academy of
Marketing), member of CIM
(Chartered Institute of
Marketing), and Fellow of Higher Education
Academy.
Biography
Richard joined European Business School in 1998. He is currently
Deputy Programme Director BA International Business. Prior to this
role, Richard was Subject Leader in Marketing. Presently, Richard
is a PhD candidate in Marketing at the University of
Strathclyde.
He has previously taught at institutions in both Japan and
Sweden, teaching marketing and business communication
skills. While at
the Folkuniversitetet in Sweden he was in charge of
developing and marketing new courses to corporate clients,
securing contracts with a number of major listed
companies and government agencies.
Page last updated 10/14/2011