Module
descriptions

for International Business

Core Modules

Corporate Entrepreneurship and Human Resource Management

This module will focus on entrepreneurship in an increasingly competitive global environment and the human resource function that is vital to implementing an international staffing strategy. This module will look at the relationship between the human resources, their competencies and skills, policies and practices to the overall corporate strategy of the organisation.

Dissertation or Business Research Project

The Dissertation or Business Project is a major research-based activity. The Master’s level dissertation is distinguished from other forms of writing by its attempt to analyse situations in terms of the ‘bigger picture’. The Business Project has a company focus. You will be required to write a literature review and have a sound methodology underpinning the research, provide detailed analysis based on your findings and make recommendations. You will build on the knowledge and understanding from the Research Methods module to write a significant assignment and demonstrate your ability to assess and evaluate areas of the subject being investigated to a narrow and specific area (in particular for a project to meet the sponsor and other stakeholders criteria).

International Business and Economic Policy

This module will define the international business framework within which MNEs are born and grow, as well as provide analytical tools for dissecting varying motivations for MNE behaviour. You will also learn to identify ways in which companies seek to gain international competitive advantage and apply current research to interpretations of international business strategies.

Global Marketing and Communications

This module will focus on both marketing and marketing communications, an area of cross-over which is often overlooked in industry. This module is about joined-up thinking, a key asset in marketing and communicating to a global audience. You will learn to critically evaluate factors affecting international marketing with communications approaches and dissect issues in developing international marketing with communications globally. 

Research Methods

In order to make proper use of research-based information for decision making it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse such information. There is a wide range of possible approaches to conducting research or consultancy studies which vary in terms of the kinds of questions they seek to answer and the methods used to provide answers are explored in this module.

Strategy and Decision-Making

This module aims to provide you with an insight into a complex and often contradictory subject area where the perspectives are as diverse as there are writers on the subject. You will develop awareness on the significance of the dynamic and ever-changing international business environments and the strategic challenges confronting organisations. You will learn relevant frameworks for analysing the external macro and competitive dynamics as well as the internal organisational environments and the strategic decision-making techniques used to successfully formulate, evaluate, select (from options) and implement appropriate strategies.

Elective modules

Business Analytics

Business analytics has become an imperative strategic tool for organisations of all sizes in identifying market trends and patterns, and optimising business processes and decision-making. This module is designed to develop your business-level understanding of the key technologies involved in managing business information needed for the decision-making process. This module will equip you with the ability to interpret, conceptualise and convert Big Data into useful information that improves an organisation’s performance. 

Emerging Economy Enterprise

This module is designed to enable you to develop conceptual understanding of the entrepreneurial opportunities offered by the emerging economies in the context of economic, political, legal, institutional and business issues where decision making is taking place in complex and unpredictable situations. You will be able to utilise knowledge gained from other modules to recognise the key global measuring indicators as essential tools of exploitation and management of opportunities.

International Negotiation

Although negotiation can be defined in different ways, from a simple process of bargaining over price to a more complex process of negotiating roles and positions in a merger or joint venture, it is clear that it is a skill that lies at the heart of international business. This module will show you that negotiation is not simply about a win-win or win-lose outcome. Through an intensive exploration of different attitudes and perspectives and a highly practical simulation activity, you will develop understanding and skills as future negotiators on the international stage. 

Language 1

The aim of this module is to enable you to communicate in the target language at a basic level and to create an awareness of sociolinguistic conventions and cultural aspects of the societies where the target language is spoken. You will develop the basic linguistic competence including lexical, phonological, grammatical and syntactical knowledge and build your confidence and enthusiasm to engage in further language learning. You will learn to develop strategies for self-evaluation, and encourage the development of autonomy in language learning.

Language 2

This module will enable you to communicate in your target language at an elementary level and develop a linguistic competence further through lexical, grammatical & syntactical knowledge in both formal and informal contexts. This module aims to enhance your knowledge of the socio-linguistic conventions and cultural aspects of the societies where the target language is spoken. It also aims to foster increased confidence and enthusiasm which promote continued language learning, develop strategies for self-evaluation, and encourage the development of autonomy in language learning.

Language 3

The main aims of this module are to enable you to communicate in the target language at a lower intermediate level and develop your linguistic competence further through lexical, grammatical & syntactical knowledge in both formal and informal contexts. This module aims to enhance your knowledge of the socio-linguistic conventions and cultural aspects of the societies where the target language is spoken. It also aims to foster increased confidence and enthusiasm which promote continued language learning, develop strategies for self-evaluation, and encourage the development of autonomy in language.

Private Equity and Venture Capital

Venture Capital and Private Equity (PE) seem opaque with complicated legal structures and a particularly alienating jargon. An understanding of the way things work, why they are structured in a particular way and how to talk about them properly is a goal of this module. This module focuses on the clarification and justification of the legal and business structure in Private Equity/Venture Capital. It also incorporates the additional layer of complexity and contextual factors arising from the ‘hands-on’ financial aspects.

Transnational Marketing Seminar

This module aims at expanding your understanding of cutting edge knowledge and challenges businesses face in international markets while enhancing your application of theory and practice in international marketing.  You will learn to evaluate and critically understand concepts such as transnationality, globalisation and cosmopolitanism, and understand their relevance for marketing practice and scholarship.