This is an American degree (see the 'structure' tab for more information).
This course is about creating products, services and brands that people want, and understanding why they want them.
You will study the dynamics of human behaviour that affect marketing decisions, analyse effective marketing practices and procedures and learn the techniques for making sound marketing decisions.
The issues facing marketing professionals have transformed significantly in recent times and it is now more important than ever to remain up-to-date on the latest developments in the field.
The context of marketing has changed with the advent of social media, global communication and the internet. In addition, effective marketing now involves brand management and strategic awareness of new channels.
This programme aims to provide a concentrated knowledge of marketing, in all its facets and most recent applications.
This programme prepares you for leadership and management positions with a specialised focus on marketing and brand management.
It is for people who wish to specialise in marketing, as well as those who are working, or intend to work, in public relations, sales, advertising and general management.
It will also be of interest to entrepreneurs and those who wish to focus on marketing and brand management within family businesses.
As well as a career in marketing, there are career opportunities in associated business areas such as retail, fashion, manufacturing and finance.
This degree is recognised by the Chartered Management Institute (CMI). Students on this programme are provided with access to CMI resources during their studies, and can apply for membership to the CMI on degree completion.
Most students complete their degree in six terms over 14 months. Strong and dedicated students may complete the degree in five terms over 12 months.
This is an American degree. It is made up of units known as credit hours. Each class that you undertake will allow you to accumulate credit hours. Most classes (modules) carry three credit hours. You must successfully complete at least 36 credit hours (12 modules) to complete the programme.
The main parts of your degree are the core modules. You will follow 8-10 core modules, depending on your chosen degree. These must be complemented with a selection of elective modules to make up the required total of 12 modules. For some programmes, elective modules can be chosen from the full selection of MA, MS and MBA classes.
Professional skills development
In addition you will be expected to spend time in scholarship and research activities each term. All students undertake a mandatory, no-credit module in their first term (LIBR 5010 Professional Studies) which strengthens their academic skills in preparation for postgraduate study.
RUL also offers you the opportunity to undertake a sequential degree – a second MA, MS or MBA degree following your first postgraduate degree.
If you have earned an MA, MS or an MBA from Webster University, or Master’s or Doctorate from another regionally accredited college or university, or an international equivalent, you may apply for a sequential Master’s degree by completing the core modules (minimum 21 credit hours) in your chosen degree.
Please note: the sequential Master’s degrees in International Relations and Finance require completion of 27 hours of coursework.
MRKT 5000 Marketing
MRKT 5890 Marketing Statistics
MRKT 5920 Marketing Channel Management
MRKT 5940 Promotional Management
MRKT 5960 Marketing Management
MRKT 5970 Marketing Research
MRKT 5980 International Marketing
MRKT 6000 Integrated Studies in Marketing
10 January 2014
14 March 2014
16 May 2014
Full course fee (12 courses): £14,976
Registration fee: £400 (non-refundable)
Non-EU Advance deposit: £700 (non-refundable)
Alumni fee: £350
Full course fee (12 courses): £15,600
Registration fee: £420 (non-refundable)
Non-EU Advance deposit: £730 (non-refundable)
Alumni fee: £360
We require successful completion of a Bachelor’s degree with a minimum 2.5 (out of 4.0) cumulative grade point average or its equivalent (e.g. 2:2 degree).
For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:
Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.
Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.
Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Border Agency (UKBA). Please check their website for current information: www.ukba.homeoffice.gov.uk
On-campus diagnostic test
If you live in London, or are able to visit us, we can offer you a free English diagnostic test.
This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: firstname.lastname@example.org
Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
Step 1 Apply
Please complete an application form. You can apply in the following ways:
Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via email/post/fax:
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
Please note, while there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
Please see here for information on how to pay.
Step 4 Full acceptance and visa
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the section titled ‘Studying in the United Kingdom’ on the UK Border Agency website: www.ukba.homeoffice.gov.uk (please note it is your own responsibility to arrange the appropriate visa).
Transfer of credits
Transfer applicants must complete their applications by submitting all of the supporting documentation listed above. If you wish to have transfer credit assessed, you should provide us with official university transcripts before your proposed start date.
Once we have received your complete application, and if you have been accepted for admission, we will advise you on the number of credits you will be able to transfer towards your degree.
A scholarship of up to 50% of your tuition fees, awarded to students with strong academic achievements and potential. Available for specific programmes; please refer to the relevant programme page.
Regent’s University London has an agreement with the Fulbright Association to fund and support US postgraduate students and US Scholars (lecturing / researching).
This course is taught by a team of qualified marketing experts, possessing both academic credentials and relevant industry experience. This allows graduates to apply in the workplace what they learn in class.
Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.
Last updated: 02 December 2013
* See the admissions tab for further details on fees, scholarships and future start dates
Attend our DPsych open evening on 24 February to find out more about the programme.