Postgraduate programmes

Digital Marketing & Analytics

MSc

Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts.

Year
Full Time
Scholarship
  • NameDigital Marketing & Analytics
  • QualificationMSc
  • LevelPostgraduate
  • Study modeFull time
  • Duration12 - 16 months
  • Tuition fees£17,300 *
  • ScholarshipsYes *
  • Next start date17 January 2018
  • Future start dateSeptember 2018
  • Study abroadNo
  • ValidationRegent's University London

Digital technology and analytics are changing the face of technology.

The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment. 

Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics.

Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge.

You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future. 

The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.  

Length

The programme will take approximately 12 months to complete.

Modules 

Term 1

  • Digital Consumer and IT Trends for Marketing
  • Research Methods
  • The Evolution of Marketing Management

Term 2

  • Digital Marketing Data Analysis
  • Integrated Digital Marketing Communications and Analytics
  • Social Media Marketing and Analytics
  • Web Marketing and Analytics

Term 3

  • Consultancy Project or Dissertation 

See module descriptions

 

 

Assessment structure

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Academic Calendar

Study methods 

You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.

You will work with practitioners from SAS, SPSS and other analytics providers to develop practical analytics skills, whilst working with marketing managers and agency staff to develop your understanding of marketing decision-making as it is in the real world.

Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners. You will be able to see how the practical skills you gain on the course will equip you for life in a marketing department or agency.

Students with disabilities 

Some of our programmes encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.

Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.

The MSc Digital Marketing & Analytics programme has been dual accredited by CMI. Upon successful completion of the degree programme, students will be eligible to receive a CMI Level 7 qualification in Strategic Management and Leadership (subject to CMI moderation and student registration request per set deadline). 
 
The Chartered Management Institute is the only chartered professional body that is dedicated to management and leadership.

Academic requirements

We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us.

You do not need to have any specialist technical skills for this programme.

Exceptional entry

If you do not meet the direct entry requirements for admission to this programme, you may be eligible for exceptional entry. To be accepted via this route you must have undertaken a minimum of two years’ relevant work experience in an organisational setting. You will be required to provide a 1000-word statement outlining your rationale for applying to the programme, and how your previous experience is of relevance. Finally, you may be required to attend a formal interview with the programme director and/or Postgraduate Admissions Panel where relevant.

Entry requirements 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 5 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.5 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 90 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) with an average score of 58 (minimum of 51 in each component) (for non-EU Students: a minimum score of 51 in each component)
  • Trinity College London Level 1 Certificate in ESOL Skills for life (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Level 2 Certificate in ESOL Skills for life (C1): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Integrated Skills in English II (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)

For more information about other accepted English language qualifications, please contact us.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test.

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

 

Programme start dates 

January 2018

Apply online for January 2018

September 2018

Online application for September 2018 will open soon. If you would like to make an enquiry in the meantime, please complete the form at the bottom of the webpage.

How to apply  

For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.

Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency
  • CV/resume

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

 

Fees January 2018

Annual tuition fee: £17,650
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Fees September 2018

Full tuition fee: £18,000
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

scholarships 

Scholarships, funding and bursaries

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Full details

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

Full details

Postgraduate loans - Student Finance England 2016-17

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Full details

India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business.  Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

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