Postgraduate programmes

Marketing Psychology

MSc

Understand consumer behaviour and develop innovative business solutions. Explore social change and cutting-edge theories.

Year
Full Time
Scholarship
  • NameMarketing Psychology
  • QualificationMSc
  • LevelPostgraduate
  • Study modeFull time
  • Duration12 months
  • Tuition fees£17,300 *
  • ScholarshipsYes *
  • Next start date27 September 2017
  • Study abroadNo
  • ValidationRegent's University London

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing. 

This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.

Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.

Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.

 

 

Length

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

Modules 

Core modules *

  • Brands, Ads and Aspirations 
  • Cross-Cultural Aspects of Marketing Psychology
  • Entrepreneurial Marketing Strategy 
  • Individual Marketing (B2I)
  • Psychology of Consumer Behaviour 
  • Research Methods 
  • Professional Practice (Placement)
  • Dissertation

In addition, you will choose one of the following optional modules:

  • Leadership, Engagement and Motivation
  • Marketing Communications

* Module descriptions will be available shortly.

 

Assessment structure

The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning. 

This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability.

You will also engage in self-assessment and peer assessment.

Academic Calendar

Study methods 

A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials. 

Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines.

You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a supplement rather than a substitute for live teaching and personal learning exchanges. To supplement your studies, material is made available on your Virtual Learning Environment (VLE), Blackboard. We have a dedicated, award-winning Learning Technology Team.

Among the other methods of learning on the programme are:

Orientation 

At the beginning of the programme, you will participate in an induction which provides you with the necessary expectations of the year ahead. At the start of each module, you will be provided with a timetable and a list of reading references. Each module tutor will provide individual and group support for you during your module. 

Guest speakers and workshops 

The programme draws on many new disciplines such as digital anthropology and neuro-marketing, and therefore our teaching team includes specialists so that you can learn directly from the experts.

Guest speakers are regularly involved in the programme to provide academic and practitioner support for your modules. Indeed, the programme has included a ‘Guest Lecturer Series’ consisting of a variety of industry experts drafted in to provide their perspectives on particular subjects. 

Field research

You will have the opportunity to conduct original field research which involves observing the behaviour of consumers and brands. You will analyse your findings and draw conclusions using a recognised social-science approach, and be able to clearly identify the practical business applications of your research.

Laboratory experiments

Social scientists value the laboratory as a site for research because it offers a high degree of control, which permits experiments. The experiment is a specific technique in research that offers a high degree of reliability and validity. You will have the opportunity to conduct formal experiments in the lab and analyse the results using appropriate methods, including statistics. You will be able to identify the practical business applications of your research.

Students with disabilities 

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.

Academic requirements

We require a minimum of a lower-second class (2:2) UK honours undergraduate degree in marketing, psychology or business or its international equivalent from a recognised institution, and an IELTS Level 6.5 (all elements at a minimum of 6.0). Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted. If you are unsure as to the comparability of your qualification, please contact us.

Exceptional Entry
We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • A 2:2 degree in any subject and two years' relevant work experience in an organisational setting OR a relevant professional qualification (e.g. MCIM) and three years' relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

Please contact us for further information on applying through this route.

English requirements 

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

Programme start dates 

Apply online for September 2017

September 2018

Online application for September 2018 will open soon. If you would like to make an enquiry in the meantime, please complete the form at the bottom of the webpage.

How to apply 

For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.

Applying to study at Regent's University London is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

  • Copies of academic transcripts and certificates of all academic study undertaken after secondary school
  • One letter of academic reference
  • A copy of your CV/resumé showing your work experience if applicable.
  • A 700-word personal statement that details how you will benefit from and contribute to the programme, demonstrating an understanding of a current issue relevant to the subject, and indicating an area of interest for your final project
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, Regent's University London reserves the right to invite candidates for interview and to reject those who decline to attend.

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. 

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. 

Fees September 2018

Annual tuition fee: £18,000
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

scholarships 

Scholarships, funding and bursaries

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Full details

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

Full details

Postgraduate loans - Student Finance England 2016-17

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Full details

India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business.  Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

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