Year 2 & 4
Option modules

10-credit

Entrepreneurship Finance and Venture Capital

This module will allow you to focus on the financial valuation of a new business.  A range of methods of obtaining finance and analysis of funding structures will also be a feature. You will explore developments in valuation methodology which investigate modern approaches to asset classes including non-tangibles.

International Business Law

This module aims to allow you to examine the fundamentals of international business law and its practical implications for international business transactions. You will be able to engage with a range of legal concepts which underpin the business world by providing a framework for cross border transactions. In particular the legal background of the EU will feature as a topic for investigation.

Project Management for Enterprise

The aim of this module is to facilitate your full understanding of Project Management tools and techniques.  The role of the project manager in balancing between controlling organisations costs and risks whilst also maintaining quality will be emphasised.  You will learn how an understanding of how to apply these techniques can help organisations in carrying out large scale complex projects within budget and on time. This module also aims to move between theoretical and practical content to equip you with critical skills in planning, executing and monitoring complex projects.

Web and App Design for Innovation

This module aims to equip you with an in depth overview of the strategic importance of a strongly designed online and mobile presence.  You will acquire the skills and knowledge required to undertake web and mobile app content design and development, from conceptualisation to development.

Corporate Governance and Global Financial Ethics

This module will introduce you to the typical requirements of senior executives in business organisations in relation to governance and ethical issues.

You will learn from studies of cases and situations that are both current and have an impact in the field. The issues of risks both financial and non-financial will be considered and the student will be challenged to engage with the deeper consequences of executive action in these areas.

Global Banking

The module aims at allowing you to critically analyse the most relevant managerial topics of commercial and investment banks, post the 2008 global financial crisis.

You will be expected to engage with the challenges such as regulatory frameworks facing traditional financial intermediation services which continue to be essential for a variety of economic agents, but struggle for creating value for their shareholders.

The module aims further at enabling students to understand, analyse and critically examine the purpose, principles and fundamental concepts of today’s commercial and investment banks.

Islamic Finance

Islamic financial institutions operate in over 80 countries; Sharī’ah compliant (Islamic) finance has spread rapidly from the Arab world and Asia to penetrate Europe and North America. 

The module aims to enable you to understand, analyse and critically examine the purpose, principles and concepts of today’s Islamic financial markets, instruments and institutions, according to Islamic rules and regulations (Shariah). The module aims to provide an in-depth background to the subject and clear descriptions of all major products and institutions.

Mergers and Acquisitions

Mergers & Acquisitions (M&A) are a worldwide phenomenon that entails the large-scale reorganisation of industries that call for policy decisions at the highest level. The module provides with an invaluable insight into how the theories of corporate finance, economics, accounting and financial management work in practice. You also learn how the non-finance subjects such as strategy and organisational behaviour can be applied to real world financial problems. M&A offers you an experiential learning at the case study level.

Corporate and Management Law

This module aims to give you a thorough understanding of the key principles of corporate and management law. The module will examine the legal aspects of incorporated and unincorporated businesses in general and focus on company law in particular. The module will also aim to allow you to determine how legal issues in leadership and management engage with corporate entities.  A range of corporate structures will be explored alongside the rights and obligations of various corporate stakeholders.

Global Family Business

Globally over 60% of businesses are family businesses. Most of these will be small to medium in size. However, the top 100 family businesses in Europe have a combined turnover in excess of the GNP of Spain. This module aims to ensure that you are fully aware and appreciative of the role played and challenges faced by such businesses.

This module will also help you to understand how relationships between family, business and ownership impacts on global business growth. You will apply insights gained from other modules to the family business context, and will thereby gain a fresh perspective in this module.

The module will highlight important differences in the governance and strategic impetus of family-run businesses compared to conventional organisations. Inter- and intra-generational issues will be covered.

International Human Resource Management

This module aims to allow you to further your knowledge of HRM from an international perspective.  It is aimed at those students who see their future as a manager and wish to develop a greater understanding of the key debates and practices around people management in a global business context. The module combines theory with practice and focusses on the key HRM areas that a developing manager will need to be fully aware of. 

Visual Analytics and Big Data Management

In the digital age, crucial insights can be derived from information gathered from a myriad of sources that underpin organisations in all sectors (commercial, industrial, entertainment, and public sectors).  Organisations are increasingly driven by a need to gather, visualise, and monetise digital information. Visual analytics and big data management have become strategic tools for organisations of all sizes. Modern managers need to have a keen appreciation of the possibilities that lie in data analytics, the vision to exploit these possibilities, and the strength of leadership to drive projects home. Creativity is key to the effective curation and visualisation of information for the purposes of key decision-making.

Brand Strategy

Through an understanding of consumers’ mind sets and multiple branding perspectives students will be able to effectively build, manage and strategically position brands and plan marketing efforts. They will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market and financial performance.

Initially the focus is on understanding the different perspectives of strategic brand management and combining it with the mental processes that underlie consumers’ brand choices and preferences as a result of both rational and emotional drivers. For branding to be successful it needs to resonate and be communicated at meaningfully and emotionally relevant levels, with consideration for intercultural issues. The focus thereafter is on applying the acquired knowledge of brands and consumers and creatively linking it to the company’s performance. This module introduces theories and empirical studies aiming at a better understanding of the new media technologies and their significance in regards to branding strategy.

This module facilitates progress in a career path towards international brand management due to its strong managerial and strategic approach, including focus on consumer and market insight and economic principles of marketing accountability.

Essential Law for Marketers

This module is designed to allow you to explore essential statutes, case law and regulations protecting and providing a framework for business to market themselves effectively in a global marketplace.

You will be exposed to the issues of privacy law, cross border considerations and gain a full appreciation of the conditions that protect consumers.

Public Relations and Corporate Communications

This module aims to introduce you to the world of Public Relations (PR) and the role it plays in marketing communications. There is a particular focus on how PR has changed over the past decade through the development of social media and digital technology. Moreover, the module aims to challenge your entrepreneurial skills through discussions on what creative PR is in a saturated marketplace. These discussions are crucial in a world where consumers are co-creators of content, and PR managers have the role of facilitating and controlling brand messages. Whilst the online element of PR is inevitably the main focus for PR practitioners, the module also highlights the crucial role of offline channels. As such, some of the above themes are more critically developed from the Principles of Marketing, Marketing Communications, Marketing Strategy and Branding modules.

You will critically analyse the problem with traditional theoretical models for PR, campaign structures and the leadership issues with managing campaigns. You will develop an insight into the management of stakeholder relations and corporate communications, particularly with clients, bloggers, journalists and audiences. The module will develop the intercultural intelligence of students and their ability to communicate through different mediums. You will gain knowledge on the different types of PR (such as health, education, entertainment, etc.), the different types of PR jobs (such as PR companies, PR agencies, freelance, etc.) and examine the futuristic role of PR in augmented and virtual reality.

Services Marketing

The service sector is the fastest growing and most dominant part of the economies of the UK and many developed countries.  The scope of service marketing is wide including, amongst others, financial services, leisure tourism and hospitality to not-for-profit and charity organisations. Marketing services is very different from marketing physical products; the difference arise in the design of the extended marketing mix and its implementation.  Services are not just limited to service industries, but they do represent a huge growing percentage of the world economy according to Zeithamel, Bitner and Gremler (2012), which adds to the growing phenomena of the internationalisation of services, offering intercultural and entrepreneurial solutions to service issues.

This module builds on the general introductory module Principles of Marketing, which introduces Services Marketing but not in the depth of this module. It is extremely appropriate to Business and Management undergraduates, many of whom graduate to service industries (finance, consultancy and marketing etc.). On successful completion of this module you will have experience of using a toolkit of techniques particularly adapted to service businesses, focusing on the experience of the customer and how this can be improved through processes, good stewardship and creativity.