Year 4
option modules

20-credit

Managing entrepreneurial growth in SMEs and family businesses

This module aims to provide you with the opportunity to interact fully with the literature and thinking around entrepreneurial growth in the context of SME (small to medium enterprise) and the family business context.

In this module you will further explore how to manage the entrepreneurial tendencies in family and small and medium-sized businesses (SME). You will learn why entrepreneurs and owner-managers have been recognised globally as key actors in sustaining the development of regional, national and international economies by embracing disruptive technologies. The module will further explore how disruption has enabled both family and SMEs businesses to compete effectively with large corporations. The module will confirm that interest in entrepreneurship continues to increase and entrepreneurial skill sets are highly sort after by businesses and recognised as competences based on individuals’ behavioural characteristic including their propensity to create, motivate, engage in social and business networks as well as recognize opportunities.

Social Enterprise

This module highlights the role of social enterprise in all business and non-business sectors. Key concepts such as social innovation are used to focus you on how social enterprise delivers wider benefits. You will be further exposed to the emerging study of social enterprise (both for profit and not for profit) as a feature player in the global business world. The key differences in a range of areas such as marketing, employment, finance etc. between social enterprise and other forms of enterprise will be explored.

Strategic Entrepreneurship & Innovation

The entrepreneur is likely to play a more significant part in the growth and development of national economies in a global world. In addition, in this module the model of entrepreneurship as the embedded sustainability perspective is used to question current and future roles of entrepreneurs. The principles expressed in this module will apply to all geographies and all sizes of company’s’ including global organizations. The module will:

  1. Examine the foundations, theory, scope of entrepreneurship, and identify significant entrepreneurial trends in the global trading environment whilst critically reviewing the characteristics of the entrepreneur - a born leader?
  2. Explore the nature of rapidly growing companies, the role of the entrepreneur in such environments and explain rapid-growth strategies for entrepreneurial companies;
  3. Explore the effects of the dynamic trading environment of the modern environment as well as critically evaluate management change in the entrepreneurial company;
  4. Investigate the impact of social responsibility on entrepreneurial companies and evaluate the impact of models of social entrepreneurship on fulfilling societal and ethical concerns in the modern era.

International Finance

The aim of this module is to enable you to assess the current global business environment and design appropriate international finance management strategies. It is designed to develop your understanding of multinational financial management through the interpretation, uses, and analysis of strategic financial information in the context of an understanding of the strategic reasons for the existence of multinationals. This module is very distinct to other finance modules as the issues covered in the content form the core of the financial theory that is unique to international finance.

The primary objective is to provide the relevant multinational financial management strategic factors that affect the operations of international organisations. It focuses upon the practical application of international finance methods at both the strategic and operational levels. It also considers how they impact back on a multinational’s broad strategy, principally by examining strategic problem solving situations. Background knowledge of finance principles and business processes will help in understanding the core themes of this module.

Managerial Finance

The module is designed to develop your understanding of managerial finance through the interpretation, use, and analysis of strategic financial information.

It incorporates global finance strategy with investments and aligns its application to practice. It has been specifically developed with an international focus, allowing graduates to seek careers in any part of the world in corporate finance within a company, consultancy, banking and insurance.

Wealth Management

This module takes on elements of financial management and integrates these with relationship marketing and account management.

This module equips you with skill sets required to understand high net worth clients’ needs and the various factors to be considered while advising them. It will also enable you to analyse the main services, the financial regulatory regimes and alternative investment strategies for managing wealth of high net worth individuals and mass affluence and to familiarize them with vital aspects of wealth management, wealth accumulation, wealth preservation and wealth transfer.

Critical Issues in Leadership

The purpose of this module is to explore critical dimensions of leadership, and is designed to focus thinking on critical issues facing leaders in global business. You will have the opportunity to explore leadership as central to organisational success and examine leadership decision-making, which has individual, organizational, social and environmental impact.

Leadership, Change & Governance

This module will build on your earlier studies of issues relating to, among others, organisational structure, human resources, leadership and change.

The overall aims are to provide critical awareness of the interconnectedness of leadership, governance and change, to examine the issues of leadership in context, to detail processes of change and to introduce and apply the approaches, processes and components of high quality corporate governance.  The end goal is to provide you with a holistic and very broad perspective of the higher functions of organisations, and to understand their implications at every level of the firm.

Managing Digital Organisations

This module is aimed at equipping you with the knowledge and skills deal with the various critical issues surrounding an organisation’s digital presence.It is also aimed at enabling you to develop various strategies to help organisations to transform and flourish in the modern world.

The module will also cover areas such as the business impact of a company’s use of social networking and media sharing type technology. It will consider how the use of such technology enables the organisation to learn and innovate. To this end there will be a focus on the theory of the ‘Learning Organisation’ and how such theory dovetails with the digital facilities available in the modern business environment.

You will be required to contemplate how these technologies can empower organisations to adapt to a changing business/technological climate with the necessary creativity to ensure the organisation’s survival.

This area of study will include an appreciation of regulatory requirements concerning the use of personal/commercial data, cyber security and the nature of mainstream technological compliance frameworks. The module will encompass the need to accommodate potential threats from the possibility of emerging disruptive technologies and the risks posed by the ever increasing presence of artificial intelligence.

Consumer and Marketing Psychology

This module provides both the theoretical depth and the practical examples of consumer and marketing psychology ‘in action’ whilst remaining very accessible to you.  The module also aims to incorporate other academic disciplines which have made a significant contribution to the area of consumer and marketing psychology. Thus sociology, anthropology, economics and neuroscience form the scientific base on which consumer behaviour stands as an academic subject.

Digital Marketing and Data Analytics

This module seeks to provide you with a clear and demystified treatment of this critical area of Marketing, further focusing on the application and analytics for the purpose of strategic decision-making. In keeping with an evolving and innovative discipline, key themes of the module include Entrepreneurship and Creativity. The many ethical considerations around Marketing Analytics mean that Stewardship is also a core theme.

Marketing Strategy

This module draws together learning and skills across all other marketing related courses so you gain a holistic picture of how these elements contribute to real-life management decision-making. The focus is on equipping you with the confidence to analyse the competitive and external environments, as well as the internal drivers, in order to assess and produce for themselves, commercially focused marketing plans. Utilising and developing familiarity with a range of theoretical frameworks, there will be a clear emphasis on appreciating the conflicting elements and methods of resolution, in delivering sustained profitability from customer acquisition and retention. Extant and contemporary academic research will be critiqued to encourage intellectual rigour in understanding the nature of scholarly work and its contribution to commercial decision-making. Stewardship and creativity are the two key themes, embedded in this module. Throughout the delivery of the module, you get to appreciate the ethics and sustainability of marketing choices; and are encouraged to be creative in their approaches whether it be discussions, analysis or offering recommendations.