Global Management - pathway in Global Marketing Management - BA (Hons)

The BA (Hons) Global Management with Pathways degree is carefully structured to offer you an integrated and holistic approach to management studies.

It builds your skills across five complementary areas of business practice, after which you follow a specialist pathway.

The programme offers great flexibility, allowing you to explore different aspects of management before deciding on your specialist pathway.

In the second year, there is the opportunity to spend a term studying abroad at an internationally renowned university or business school in locations such as Australia, Canada, Russia or the USA.

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Why should I choose this programme?

A market is defined by what individual people need, want or desire. The key to effective marketing and business success is understanding and responding to what your customers tell you.

The Global Marketing Management pathway explores contemporary marketing strategy and practice, tapping into the latest developments in the global marketplace.

You will focus on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy.

You will examine marketing from a global perspective and explore a variety of real-life marketing situations to build a strategic approach to marketing management and understanding of contemporary issues.

Key skills, aims and objectives

  • Wide-ranging marketing skills
  • The ability to manage marketing policy, structure and implementation within a business context
  • Research and analytical skills
  • Strategic management, cirtical thinking and decision-making skills
  • Communications skills and the ability to propose and manage marketing communications
  • Operational skills: the ability to manage commercial retailing and distribution functions

Future opportunities

The Global Marketing Management pathway will provide you with the insight needed to identify marketing opportunities and the ability to develop appropriate strategies to put them into action. Marketing roles exist in diverse organisations ranging from small and medium enterprises to global corporations, government or non-governmental organisations.

Your broad understanding of marketing as a profession will make you a highly desirable employee in  marketing roles across diverse employment fields including media, finance, retail, health care, education and research and development.

Additional information

In Terms 1-3 you will you will take a range of core modules essential to the Global Management degree.

You will be asked to indicate your preferred specialist pathway when you apply, but you have until the end of Term 3 to change your choice of pathway, if you wish to do so.

In Terms 4-6 you will study the core and specialist modules specific to your pathway. You will also choose a number of elective modules.

Of these, three are electives assigned to your pathway, while the remaining three can be chosen from the pool of elective modules.

 

Modules

Spring 2016

Term 1
Business Communication
Economics for Global Business
ICT Skills
Principles of Law
Quantitative Business Analysis
Research Skills

Term 2
Creative Behaviour
Financial Accounting I
Historical Context of Sustainability
Introduction to Global Management
Personal Development Planning 1
Principles of Marketing

Term 3
Applied Buyer Behaviour in the Global Context
Design Thinking
Principles of Financial Management
Principles of Human Resource Management
Research Methods
Sustainability in Global Business

Term 4
Business Planning in the Global Context
Managing Uncertainty
Marketing Communications
Personal Development Planning 2
Gateway Personal Development Planning (replaces Personal Development Planning 2 for those students who undertake the Gateway semester)

You will also choose two pathway electives from the following:

Branding
Managing Advertising Copywriting and Design
Market Research
Sustainability-Led Marketing

Term 5
Strategic Analysis
Strategic Marketing Management

Term 6
Pathway Dissertation
Strategic Management

In addition, you will choose six elective modules.  Three must be chosen from the pathway electives below, while the other three can be chosen from the full range of elective modules.

Pathway Electives

Autumn

Global Marketing Management
Public Relations
Service Design Management
Services Marketing

Spring

Global Media Management
Interactive and Digital Marketing
Retail and Channel Management
Wealth Management

Autumn 2016

Term 1
Economics for Global Business
Global Perspectives
ICT Skills
Principles of Law
Quantitative Business Analysis
Research Skills

Term 2
Creative Behaviour
Financial Accounting 1
Historical Context of Sustainability
Introduction to Global Management
Personal Development Planning 1
Principles of Marketing

Term 3
Applied Buyer Behaviour in the
Global Context
Design Thinking
Principles of Financial Management
Principles of Human Resource Management
Research Methods
Sustainability in Global Business

Term 4
Business Planning in the Global Context
Managing Uncertainty
Marketing Communications
Personal Development Planning 2
Gateway Personal Development Planning
(replaces Personal Development Planning 2
for students taking the Gateway term)
You will also choose two pathway electives
from the following:
Branding
Market Research
Sustainability-Led Marketing

Term 5
Strategic Analysis
Strategic Marketing Management

Term 6
Strategic Management
Pathway Dissertation

Pathway elective modules
Autumn 2016
Global Marketing Management
Public Relations
Service Design Management
Services Marketing

Spring 2017
Global Media Management
Interactive and Digital Marketing
Retail and Channel Management
Wealth Management

Elective modules (Spring 2016 and Autumn 2016)
Advertising and the Media in the Marketing Environment
Brand Innovation
Corporate Governance and Global Financial Ethics
Design and International Events Management
Design Compliance
Design Finance
Entrepreneurship in the Global Environment
Financial Portfolio Management
Global Human Resource Management
Global Marketing Management
Global Media Management
Global Sustainable Business Development
Innovation for Sustainable Global Enterprise
Interactive and Digital Marketing
Islamic Finance
Issues in Corporate Finance
Issues in Global Political Economy
Knowledge Ecology and Sustainability
Luxury Brand Management and International Events
Management Issues for the Global Family Business
Managing Content for Brands, Products and Services
Managing Real Estate Investment
Managing Strategic Design
Managing the Effects of Design
Multinational Financial Management
Organisational Behaviour in a Global Context
Organisational Politics
People, Sustainability and SMEs
Personality and Business Psychology
Public Relations
Retail and Channel Management
Service Design Management
Services Marketing
Sustainability for the Future Global Supply Chain
Sustainability in Practice
Wealth Management

See module descriptions

Modules above apply for January 2016 and September 2016 entry and may differ from those listed in the 2015-16 undergraduate prospectus.

Future start dates

12 September 2016

Apply online for September 2016

Apply online for January 2017

 

September 2017

Online application for September 2017 will open on Wednesday 5 October 2016. If you would like to make an enquiry in the meantime, please complete the form at the bottom of the webpage.

 

View Academic calendar

Fees

Fees Autumn 2016

Annual tuition fee: £15,950
Registration fee: £250 (non-refundable)
Non-EU advance deposit: £2,000 (non-refundable)

» How to pay

Academic requirements

We require a minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. We also accept equivalent qualifications, including:

  • Five Scottish Highers
  • Five Irish Leaving Certificates
  • International Baccalaureate Full Diploma
  • French Baccalaureate
  • German Abitur
  • Italian Maturita
  • US High School Diploma with 3 APs at grade 3 or 2 APs at grade 4
  • Swedish Slutbetyg

Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted; please contact us for further information.

Please note, if you are applying with a 12-year high school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete the one-year Integrated Foundation before progressing to your chosen BA (Hons) degree course.

Transfer of credits
If you have already participated in degree-level education, you may be able to transfer some of your credits towards the BA (Hons) Global Management with pathways. Any applicant being considered for Advanced Prior Learning (APL) will be required to have qualifications from another university that are equivalent to the required modules and credits on the BA (Hons) Global Management with pathways.

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 80 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component)
  • Trinity College London Level 1 Certificate in ESOL Skills for life (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Level 2 Certificate in ESOL Skills for life (C1): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Integrated Skills in English II (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If applying via UCAS, The Regent’s University London UCAS code is R18.

Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via post, email or fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study.
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. UCAS applicants will also receive official notification via the UCAS system.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

Please be aware, both offer and acceptance of a place at RUL are subject to the rules and regulations relating to RUL and its courses.

Transfer of credits

To apply for transfer of credit, you must provide detailed descriptions (certified translations where necessary) of any courses taken, and transcripts of relevant grades. Transfer of credit will only be assessed before entry and is at the discretion of RUL. Please note – students may only transfer into Year 1 or Year 2 due to the structure of the programme. Transfer into the final year of the degree programme is not possible.

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Read more

Bursaries

As part of our public benefit commitment, we want to ensure that no student is deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

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US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

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Future Finance loans

Alternative loan funding for students studying at Regent's University London

Read more

Undergraduate loans - Student Finance England 2016-17

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Read more

Study methods

This programme uses a wide range of curriculum delivery methods, including: lectures, seminars, role plays, case studies, external guest speakers, e-learning via VLE, field trips, leadership experiences at another specialist location, presentations, written assignments, portfolio building, group work, simulations, peer assessments and workshops.

Considerable emphasis is placed on self-directed personal development.

Assessment structure

Assessment methods include tests, quizzes, exams, case studies, essays, projects and presentations, all of which will enable you to amass credits and marks that contribute to your final degree classification.

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 09 September 2016

 

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Key information

Name
Global Management - pathway in Global Marketing Management
Qualification
BA (Hons)
Level
Undergraduate
Accreditation
UK
UCAS Code
N551
School
Regent's Business School London
Mode
Full time
Length
3 years
Fees
£15,950 *
Scholarships
Yes *
Next start date
12 September 2016 *
Study abroad
Yes
Validation
Regent's University London

* See the admissions tab for further details on fees, scholarships and future start dates

Student spotlight

Mohemed

Mohamed

I chose this degree for the wide range of topics. In Qatar, international trade and business now dominate. This, along with my personal ambitions, made this course the perfect fit for me. I really enjoyed the group-work as it enabled me to get to know my fellow students, as well as improving my interpersonal, operational and decision-making skills.

View full profile

 

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