International Events Management - BA (Hons)

The BA (Hons) International Events Management will equip you with the essential business knowledge and practical skills for a successful career in the industry.

It covers all stages of the events management process, from conceptualising and planning projects, through venue selection, budgeting and marketing, to design, staging and operations management.

The programme has four themes:

  • Event operations
  • Business and management
  • Languages and culture
  • Special studies

You will learn to produce creative solutions under pressure and work with different specialists in planning and delivering events of different sizes and complexity.

The international theme is underpinned by the optional study of a language and a study period abroad in Terms 4 and 5. 

You will also complete 30 weeks of industry work experience.

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Why should I choose this programme?

International events management is a fast-growing sector of the global marketing industry and managers must be skilled in handling people, projects and budgets, often across international boundaries.

This programme will equip you with the essential business and skills you need for success, gained through active involvement in live projects in London, the UK and internationally.

Key skills, aims and objectives

Studying for this degree will give you:

  • The ability to develop and deliver projects, and manage people, processes and budgets
  • An understanding of the role of the international events industry in modern-day commerce
  • The ability to apply essential business knowledge in economics, finance, human resources and law to the organisation of events 
  • Strong communication, organisational and marketing abilities
  • An appreciation of the strategic use of events by many different organisations
  • A perspective on the future development of the industry, the key issues and challenges, and your role within it

Future opportunities

The multi-disciplinary nature, practical and international focus of this programme, together with the substantial work experience you will gain, will give you a crucial advantage in the eyes of future employers. 

Our graduates have found a wide variety of work within the international events industry, creating and managing events in fashion, music and sport, as well as for high-profile retail and consumer brands.

Others have gone on to build careers in international hospitality, travel and tourism.

Other potential careers open to you include roles as account managers, marketing and PR managers and small business owners.

Additional information

The programme has four themes:

  • Event operations - You will explore the events management industry and the range of approaches to service operations and management
  • Business and management - You will gain knowledge and understanding of the essential business functions of marketing, law, human resource management and finance
  • Languages and culture - You will have the opportunity to build your international outlook through the study of other languages and cultures and a period of study abroad
  • Special studies - A range of elective modules offers the opportunity to extend your main studies in greater depth or to explore more specialised topics related to your potential career destination

You will study a number of core modules to build broad knowledge of business and the events management industry, on top of which you will choose from a broad selection of elective modules.

Some students may be required to complete a module in English language study.

In the first year you will develop your understanding of the industry, followed by a focus on different aspects of events management and their relation to consumers, organisations, cities and countries.

The programme culminates in a major international events management dissertation.

International languages
Speaking more than one language is highly beneficial for working across international boundaries.

You will have the option to study one of nine commercially important languages: Mandarin Chinese, French, German, Italian, Japanese, Russian and Spanish.

Languages are taught with a focus on professional communication skills, which prepares you to succeed in your Study Period Abroad and beyond.

If you are a non-beginner in your chosen language, we will give you a test at registration to determine the level at which you will start: beginner, intermediate or advanced.

(Note: if your level of competence in a language is at native-speaker level, you will not be able to study that language.)

Study Period Abroad
You will undertake a Study Period Abroad (SPA) in Terms 4 and 5*. Your destination will depend on the language you are studying (if you are not taking a language, your SPA will be in English).

The University’s International Partnerships Office will support you before, during and after your SPA.

* The second SPA may be replaced by the Placement Learning Project

Work experience
Work placements are an integral part of the programme and you will complete 30 weeks of work experience alongside your studies.

This provides practical enrichment of your learning, allowing you to test your knowledge in a variety of real-world business and cultural settings.

Such experience is highly valued by potential employers and will significantly enhance your career prospects after graduation. The University’s Careers & Business Relations team can help in finding suitable internships and will support you throughout your placement.

Placement Learning Project
In Term 5 you have the option to embark on a 16 to 20-week Placement Learning Project, replacing one of the study periods abroad.

This will involve working in a host organisation as an intern and team member, offering you the opportunity to gain major experience of a real-world working environment.

To complete the module, you will submit a report, analysing the organisation and reflecting on your experiences working there. Please note: the PLP is undertaken in addition to the 30 weeks of work experience.


Some students may be required to complete a module in English language study.

Term 1
Financial and Management Accounting
Global Perspectives
Introduction to the Events Planning Industry
Project Management and IT Skills
One language module OR
One elective module

Term 2
Economics of Tourism and Events
Events Operations Project Planning
Introduction to Comparative Law
One language module OR
One elective module
Second elective module

Term 3
International Destination Management
International Events Marketing
Managing Human Resources
One language module OR
One elective module
Risk Management for Events

Term 4
Study Period Abroad

Term 5
Study Period Abroad OR
Placement Learning Project

During your Study Period Abroad you will take specialist elective modules at your host institution.

Term 6
Fashion, Music and Sports Event Management
International Events Management Dissertation (continues in Term 7)
Strategic Communication in International Events Management
One language module OR
One elective module
Second elective module

Term 7
Business Strategy in Events
International Events Management Dissertation
One language module OR
One elective module
Second elective module

Elective modules
Terms 1 and 2

Introduction to Global Political Economy
Introduction to International Organisational Behaviour
Introduction to Writing for the Media
Media Technology for Events
Web Design for Business

Term 3

Advertising and the Media in the Marketing Environment
Integrated Marketing Communication for Events
Emerging Technologies for Business

Terms 6 and 7

Cross-Cultural Perspectives in Business
Design in International Events Management
Enterprise Planning
Luxury Brand Management and International Events
Modern Gastronomy
Services Marketing

You may also choose elective modules from the BA (Hons) International Business or BA (Hons) Global Management degrees, offering a further opportunity for specialisation and focus in the subject area. 

See module descriptions

Future start dates

September 2017

Online application for September 2017 will open on Wednesday 19 October 2016. If you would like to make an enquiry in the meantime, please complete the form at the bottom of the webpage.


View Academic calendar


Tuition fees are set for the University’s financial year which runs from 1 August to 31 July.

Fees September 2017

Annual tuition fee: £16,400
Home/EU students advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

» How to pay

Academic requirements

We require a minimum of three passes at GCE A-level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. We also accept equivalent qualifications, including:

  • Five Scottish Highers
  • Five Irish Leaving Certificates
  • International Baccalaureate Full Diploma
  • French Baccalaureate
  • German Abitur
  • Italian Maturita
  • US High School Diploma with 3 APs at grade 3 or 2 APs at grade 4
  • Swedish Slutbetyg

Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted; please contact us for further information.

Please note, if you are applying with a 12-year high school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete the one-year Integrated Foundation before progressing to your chosen BA (Hons) degree course.

Transfer of credits
If you have already participated in degree-level education, you may be able to transfer some of your credits towards one of our undergraduate programmes. We recognise Advanced Prior Learning (APL), which may make it possible for you to begin your studies at a more advanced level within the programme.
This is at the discretion of RUL. 

Any applicant being considered for APL will be required to have equivalent qualifications from another university that meet the learning outcomes of the RUL undergraduate degree programme. A key criterion for the acceptance of APL qualifications will be the similarity of the learning outcomes between the two programmes, so that the exemptions can be matched specifically to particular modules within the RUL undergraduate degree programme.

To apply for transfer of credit, you must provide detailed descriptions (certified English translations where necessary) of any courses taken, and transcripts of relevant grades. Transfer of credit will only be assessed before entry. Please note: all transfer students must complete at least three terms at RUL, and transfer into the final year of the degree programme is not possible. All credit transfer is subject to a language test in your chosen foreign language(s). Your level of foreign language skills will determine the level at which you can enter the programme.

English is the language of instruction, but it is not a language option. Of the nine languages offered at Regent's, you cannot study your native language. In addition, the programme does not allow students to take more than one language at beginner level. 

Language Testing
At registration, if you are a non-beginner language student you will be required to take a diagnostic test in your chosen language. The results of this test will determine which language class you will be placed in.

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information:

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014


For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 80 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component)
  • Trinity College London Level 1 Certificate in ESOL Skills for life (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Level 2 Certificate in ESOL Skills for life (C1): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Integrated Skills in English II (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information:

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us:

How to apply

For advice and guidance on study-related visas and immigration, please view our visas and immigration page

Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If applying via UCAS, please refer to the full list of UCAS course codes. Please remember to indicate your language choice on the UCAS form.

Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study
  • A copy of your passport photograph (ID) page
  • One recent passport-sized colour photograph, jpeg format (this must be emailed to us at:
  • If not a native English speaker, proof of your English proficiency

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. UCAS applicants will also receive official notification via the UCAS system.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: (please note it is your own responsibility to arrange the appropriate visa).

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

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As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

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US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

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The Dean of Business & Management’s Excellence Scholarship

The Dean of the Faculty of Business & Management has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit. 

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Future Finance loans

Alternative loan funding for students studying at Regent's University London

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Undergraduate loans - Student Finance England 2016-17

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Read more

Study methods

You will be taught by staff who offer both academic and industry experience from a wide range of backgrounds, including event management agencies, advertising, blue-chip companies and tourism.

Many have lived and worked in a range of international destinations and can bring a truly global perspective to discussions.

Teaching methods are varied, and include lectures, seminars and practical tasks. Lecture sizes vary, but in the main you will be taught in small class groups of up to 25 students, and no more than 12 for language subjects. The small class sizes enable us to offer you individual support in your learning.

There is continuing emphasis on developing practical, work-based skills. You will explore industry case studies, visit different organisations and hear from regular guest lecturers, offering new perspectives from industry and academia. Organising live events, both on and off campus, forms a significant part of the programme.

Assessment structure

Assessment methods include tests, quizzes, exams, case studies, essays, projects and presentations on an individual and group basis, all of which will enable you to amass credits and marks that contribute to your final degree.

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA



Last updated: 18 October 2016


Apply for the programme

Key information

International Events Management
BA (Hons)
See admissions tab
European Business School London
Full time
3.5 years
£16,400 *
Yes *
Next start date
September 2017 *
Study abroad
Regent's University London

* See the admissions tab for further details on fees, scholarships and future start dates

Student spotlight



I chose to study at Regent’s because of the programme design. It had all I dreamed of: exchange year, language, work experience and an international environment, yet based in central London. Once I entered those doors during one of open days I knew I wanted to be part of the Regent’s community.
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21 Oct

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18 Nov

Undergraduate Open Day

An open day is the best way to find out more about Regent's University London, view our beautiful campus, meet course tutors and try out taster sessions.



This degree is recognised by the Chartered Management Institute (CMI). In the final year of this programme, students are provided with access to CMI resources, and can apply for membership to the CMI on degree completion.