Public Relations - BA

This is an American degree, four years in length (see the 'structure' tab for more information).

The Public Relations major offers a grounding in the history, theories and developments for the public relations industry and the chance to test concepts through real-world projects.

You will learn the essential skills for working in the global, multi-media communications industries, including media relations, media campaigns, writing and producing for the media, media law and ethics, business skills and crisis communications management.

Why should I choose this programme?

With the increasing link between a company’s reputation and brand, and the two-way role demanded by social media, the traditional role of a PR professional has expanded rapidly.

Today’s PR professional must add marketing, company strategy and two-way communication to their 21st century skillset, while also keeping the solid fundamentals of strategic planning and communications.

The Public Relations major focuses on building the skills that a practicing public relations professional will need in today’s marketplace.

Key skills, aims and objectives

  • Understand and demonstrate skill in public relations and corporate communications functions for businesses and non-profit organisations through analysis, planning, message development and tactical solutions
  • Create campaign plans and briefing materials for company spokespeople and other tactical public relations messages to suit the communications source or audience
  • Exhibit solid writing skills for business, media and public relations formats across all media
  • Understand the theories behind public relations and how they relate to planning and evaluating campaigns
  • Understand the philosophy and function of the news media and the skills needed to work with its members proactively and reactively

Future opportunities

Companies increasingly recognise that good public relations gives them competitive advantage over rivals and should be part of the master marketing plan for any business.

The programme will prepare you for a wide variety of careers, including roles in PR agencies, companies, non-profit organisations, advertising, the media or other communications roles.

Former students have applied their PR skills to roles in everything from art galleries to charities, and from motor racing to luxury brands.

Additional information

This is an American degree, four years in length, which allows you to focus on a main interest while at same time offering a breadth and depth to your studies.

The degree is built upon four components: general education, major, minor and electives. Students must complete a minimum of 128 credit hours across the degree components.

Major
Your major is your primary area of academic specialisation, in this case Public Relations. It is possible to complete a double major. The flexibility of our course structure allows you to adjust your studies up to the end of your second year.

General Education
You must successfully complete the appropriate general education programme, which is designed to give breadth to your degree.

Electives
You have a choice of elective modules to complete the required 128 credit hours of your BA.

Minor (Optional)
You may elect to complete an approved minor in an area of study different from your major. A minor is a lesser concentration in a given subject area. You may declare a minor at any time during your degree. You have the option of selecting up to two minors.
A minimum of 18 credit hours must be completed in a single discipline in order to receive a minor. We offer the following minors:

  • Art History & Criticism
  • Business
  • Computer Applications
  • Drama Studies
  • English
  • European Studies
  • Film Studies
  • History
  • International Human Rights
  • International Relations
  • Journalism
  • Management
  • Media Communications
  • Photography
  • Political Science
  • Psychology
  • Public Relations
  • Religious Studies
  • Theatre.

From 2015 all new students will follow the Global Citizenship Programme (GCP), which is being phased in to replace the previous General Education Programme.

The GCP amounts to 30 credit hours of your degree total.

You will take a common First Year Seminar and a Keystone Seminar.

In addition, you will choose a minimum of eight courses (modules) to cover the following knowledge and skills areas:

Knowledge areas: 

  • Roots of Cultures
  • Social Systems and Human Behaviour
  • Physical and Natural World
  • Global Understanding
  • Arts Appreciation
  • Quantitative Literacy

Skills areas:

  • Critical Thinking
  • Ethical Reasoning
  • Intercultural Competence
  • Oral Communication
  • Written Communication

Modules

Core courses
ADVT 3500 Visual Communicatin for Advertising and Public Relations
BUSN 1200 Introduction to Business
COAP 2020 Desktop Publishing
EPMD 1000 Introduction to Media Production
INTM 3150 Special Topics
JOUR 1030 Fundamentals of Reporting
MEDC 1010 Introduction to Mass Communications
MEDC 1050 Introduction to Media Writing
MEDC 2200 Ethics in the Media
MEDC 4100 The Law and the Media
PBRL 2100 Fundamentals of Strategic Communications and Public Relations
PBRL 2920 Writing for Public Relations
PBRL 4300 Crisis Communications Management
PBRL 4800 Media Relations
PBRL 4920 Public Relations Campaigns
SPCM 1280 Interpersonal Communications
PBRL 4620 Senior Overview

In addition:

  • MEDC 2800 Cultural Diversity in the Media
  • MEDC 3260 International Communications

The following courses are not required for the major, but we suggest that you consider them to supplement your studies:

  • MNGT 3500 Marketing
  • MNGT 3510 Advertising

See module descriptions

Future start dates

January 2015

May 2015
August/September 2015
January 2016

View Academic calendar

Fees

Fees Spring 2015
Annual tuition fee: £15,045 *
Tuition fee per term: £7,522.50 *
Summer session classes per credit hour: £496
Registration fee: £420 (refundable)
Non-EU Advance deposit: £730 (refundable)
Alumni Fee: £360

* This fee is based on a standard credit load of 12-18 credits. Additional credits taken will be charged at the Summer credit rate.

» How to pay

Academic

Applicants must provide evidence of successful completion of 12 years of schooling, with a minimum cumulative Grade Point Average (GPA) of 2.5 in the American High School grading system or equivalent. This is calculated on a scale of 0-4, with a 2.5 roughly equivalent to a C+/B-.

Acceptable qualifications include:

  • Argentina: Bachillerato
  • Australia: Secondary School Certificate
  • Bangladesh: Higher Secondary School Certificate
  • Canada: High School Diploma
  • Cyprus: Apolyterion Bitirme Diplomas
  • Egypt: Shehada
  • Greece: Apolyterion
  • India: Senior School Certificate
  • Indonesia: Ijazah Sekolah Menegah Atas
  • Japan: Kotogakko Sotsugyo Shomeisho
  • Jordan: Tawjihi
  • Malaysia: Sijil Matrikulasi
  • Pakistan: Higher Secondary Certificate
  • Philippines: NCEE
  • South Africa: Senior Certificate
  • Spain: Bachillerato
  • Saudi Arabia: Tawjihiyah
  • Turkey: Lise Diplomasi
  • UK: GCSEs (at least 5 at grades A-C)
  • USA: High School Diploma
  • UAE: Tawjihiyya

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 80 on the internet-based test (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component)

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Border Agency (UKBA). Please check their website for current information: www.ukba.homeoffice.gov.uk

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

Please complete an application form. You can apply in the following ways:

Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via email/post/fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university)
  • Two letters of reference, one of which must be academic; the second can be academic, personal (cannot be from a family member or a peer) or professional
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course at RUL and how you feel you will benefit from the course of study
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us to: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the refundable registration fee
  • Pay the refundable non-EU advance tuition fee deposit (if applicable)

Please note, while there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the section titled ‘Studying in the United Kingdom’ on the UK Border Agency website: www.ukba.homeoffice.gov.uk (please note it is your own responsibility to arrange the appropriate visa).

Transfer of credits

Transfer applicants must complete their applications by submitting all the supporting documentation required from freshman applicants.

If you have completed fewer than 30 credit hours or equivalent at your current institution we will need your official high school transcript in addition to your current undergraduate transcript.

If you have completed 30 or more credit hours, or equivalent, we only require your official undergraduate transcripts.

Once we have received your complete application, and if you have been accepted for admission, we will advise you on the number of credits you will be able to transfer towards your degree.

Scholarships available

Note: Changes will be made from October 2014 which affect our scholarship offering. Please check the website after 20 September for details.

Merit-Based Award

A scholarship of up to 50% of your tuition fees, awarded to students with strong academic achievements and potential. Available for specific programmes; please refer to the list below.

Read more

Bursaries

Bursaries are closed for applications for September 2014 intake. Please visit the website in October 2014, for information on how you can apply for a bursary for September 2015 intake.  If you have any questions regarding bursaries please email uwejeyahi@regents.ac.uk.

As part of its public benefit commitment, the University wants to ensure that no student is deterred from applying to Regent’s University London because of financial difficulties. As such, each year the University offers a number of means-tested bursaries for full-time study on undergraduate programmes.

Read more

US Financial Aid

Financial aid for US-passport holders following our US-accredited programmes.

Read more

Study methods

This programme will engage you in the cutting-edge public relations issues of the day, and give you hands-on practice in applying your skills and strategies. 

You will benefit from small classes taught by staff who are specialists in their fields. Classes are enhanced by guest lectures from speakers from the PR industry and visits to relevant exhibitions or agencies.

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 28 August 2014

 

Apply for the programme

Key information

Name
Public Relations
Qualification
BA
Level
Undergraduate
Accreditation
US
UCAS Code
School
Regent's American College London
Mode
Full time
Length
4 years
Fees
£15,045 *
Scholarships
Yes
Start date
January 2015
Study abroad
Yes
Validation
This degree is awarded by Webster University, St. Louis, USA

* See the admissions tab for further details on fees, scholarships and future start dates

US accredited degree

What does this mean?

EventsAll Events

07 Oct

Undergraduate open day

An open day is the best way to find out more about Regent's University London.