Nessa Adams

Lecturer in Marketing and Strategy

Professional Biography

Nessa Adams is a Lecturer in Marketing and Strategy, and Pathway Leader for BA Global Marketing Management at Regent's University London. Nessa is also a freelance marketing consultant with over ten years of experience working with digital marketing agencies, multinational brands and start-up companies.

Nessa has conducted various external roles, including being a consultant for London South Bank University and UCL Cancer Institute. Nessa has also served as an External Panel member for the validation of the FdA Digital Marketing degree at South Devon College, and the Foundation Pathway of Business and Social Sciences at the University of Surrey. She is also currently an External Examiner at Plymouth University (2016-2020).


  • PhD in Communications, Brunel University (submitted, viva in November 2016)
  • PGCHE (in progress, completion in December 2017)
  • ILM Leadership and Management, completed in 2015
  • BSc in Sociology and Communications, Brunel University, completed in 2010

Relevant Past Employment

  • Autumn 2014-Present, Regent’s University London, Lecturer in Marketing and Strategy
  • January 2007-Present, Freelance Marketing Consultant
  • Autumn 2010-Spring 2014, Brunel University, Associate Lecturer and Research Assistant
  • Autumn 2012-Summer 2013, Middlesex University, Associate Lecturer
  • Spring 2009-Winner 2010, Aegis Media, Accounts Assistant


Adams, N. (2014). Racism Postcolonialism Europe: Postcolonialism across the disciplines, Huggan, G. and Law, I. International Sociology Reviews, 29(5): 448-450

Adams, N. (2012). Afro-Caribbean Societies: The impact on identity, segregation and integration in the university environment.Journal of Applied Research in Higher Education, 4(2): 203-216

Conference Papers Given

Selected conference presentations

  • International Conference on Contemporary Marketing Issues (ICCMI) annual conference 2016, Heraklion, Crete
  • In Pursuit of Luxury conference 2016, New York, USA
  • Media, Communication and Cultural Studies Association (MECCSA) annual conference 2014, Bournemouth University
  • International Communication Association (ICA) annual conference 2015, Puerto Rico
  • Academy of Marketing annual conference 2015, University of Limerick
  • British Sociological Association (BSA) 2014, Leeds University

Research Interests

Nessa’s research interests lie in the areas of digital marketing, strategic marketing, social/cultural production and the management of diversity within organisations, and has two main research focuses. Firstly, her current research analyses how marketing organisations are adapting to changes in the digital economy and is working on projects with several global marketing organisations. Secondly, she analyses the organisational problems within these marketing organisations, such as cultural reproduction and the facilitation of identity.

This comparative research is a partial element of Nessa's PhD, has been presented at a series of international conferences and will be produced into two journal articles from 2016. With both a practical background and experience of field research within the industry, Nessa's research knowledge brings an in-depth perspective of current industry organisational processes of cultural production and constructs a complex, yet crucial element of research that is limited within literature.

Research Supervision

  • BA Global Marketing Management dissertations
  • MA Global Management dissertations
  • MA Luxury Brand Management dissertations and consultancy projects

Grants Awarded

Examining how advertising practitioners develop digital marketing and cross-cultural communication strategies, Brunel University Vice Chancellors Award for Travel, 2013-2014

Professional Affiliation(s)/Accreditation

  • Fellow of the Higher Education Academy
  • Member of the Chartered Management Institute
  • Member of the Chartered Institute of Marketing
  • Elected Emerging Scholar of the Runnymede Trust
  • Editorial Board for the Journal of Applied Research in Higher Education

Teaching & Course Development


  • BA Public Relations (Level 6)
  • BA Global Media Management (Level 6)
  • BA Integrated Marketing Communications (Level 6)
  • MA Global Marketing Communications
  • MA Advertising and Marketing Communications
  • MA Sociology and the Everyday World
  • MA Introduction to Research Methods

Course development:

  • BA Public Relations (Level 6)
  • BA Global Marketing Management pathway (as Pathway Leader)


  • Examiner of MA dissertations