Professor John Egan

Assistant Dean of Programmes

Professional Biography

Professor Egan is Assistant Dean – Postgraduate Education at Regent’s University, London. He entered academia in 1997 following a career in luxury retailing initially with American department stores and later with Mappin & Webb and Garrard, Crown Silversmiths and Crown Jewellers respectively. 

Professor Egan is Vice-President of the Academy of Marketing, former Trustee and Chair of the Learning Advisory Group of the Chartered Institute of Marketing, Liveryman and past Chair of the Knowledge Development Committee of the Worshipful Company of Marketors and a Fellow of the Higher Education Academy.

Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. His textbook ‘Relationship Marketing’ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin. He will shortly be working on the third edition of his textbook ‘Marketing Communications’.


  • PhD Middlesex University 2007 – 2008
  • Postgraduate Certificate in Higher Education, Middlesex University 1998 – 1999
  • Master's in Business Administration, Open University 1992 – 1995

Relevant Past Employment

  • 2018-Current: Assistant Dean Programmes
  • 2014-Current: Regent's University London
    • Assistant Dean Postgraduate Programmes (from June 2016)
    • Head of Department - Marketing & Strategy (to May 2016)
  • 2009-2014: London South Bank University
    • Faculty Director of Marketing & External Relations
    • Subject Group Leader, Marketing
    • Principal Lecturer, Marketing
  • 1997-2008: Middlesex University Business School
    • Principal Lecturer Marketing
    • Head of MBS Marketing Team (to 31/12/06)
  • 1991 - 1997: Macaulay & Egan, including:
    • London Design Co. (to 1996)
    • Middlesex/Kings College London (to 1997)
  • 1986-1991: Mappin & Webb/Garrard
    • Divisional Merchandise Manager
    • General Manager M&W Wholesale Division
  • 1984 - 1986:Chinacraft Group Ltd
    • Marketing Manager
  • 1971-1984: Associated Merchandising Corporation
    • Divisional Merchandise Manager


  • Egan, J. (2006) ‘Another False Dawn? The Liberal Democrats 2005’ Journal of Marketing Management Vol. 21 No. 9/10 pp 959-342 (ISSN 0267-257X)
  • Harker, M & Egan, J. (2006) ‘The Past, Present and Future of Relationship Marketing’ Journal of Marketing Management Vol. 22 No. 1/2 pp 215-242 (ISSN 0267-257X)
  • Baines, Brennan & Egan (2006) ‘Editorial’ Journal of Marketing Management Vol. 22 No. 5-6 (ISSN 0267-257X)
  • Lynch, R., Baines, P. & Egan, J. (2006) Long-Term Planning for Political Parties: Towards A Competitive Resource-based Perspective Journal of Political Marketing Vol. 5, No. 3 pp 71-92
  • Egan, J. (2007) ‘Sidelined? The Future of Marketing in the Contemporary Organisation.’ Irish Journal of Management Vol. 27 No.2 pp. 99-118 (ISSN 1649-248X)
  • Egan, J. (2008) ‘A Century of Marketing’ The Marketing Review Vol. 8 No.1 pp. 1-25 (ISSN 1469-347X)
  • Egan, J. (2009) ‘Reflections on the Art-Science Debate’ The Marketing Review Vol. 9 No.1 pp. 1-25 (ISSN 1469-347X)
  • Egan, J. (2007) Marketing Communications Thomson Learning/Sage (2nd Edn 2015)
  • Egan, J. (2001) Relationship Marketing: Exploring Relational Strategies in Marketing. Harlow, FT/Pearson Education Publication date: June 2001 (2nd Edn 2004, 3rd Edn 2008, 4th Edn 2011)
  • Egan, J. (2001) Relationship Capital ‘in Knowledge Management: 5, P. Critten (Ed) London, MU Press.
  • Egan, J. (2003) Relationship Marketing Mandarin Edition, Taiwan, Wun Tun Publishing
  • Egan, J. & Anton, J. (2003) Relationship Marketing/CRM Pearson Australia

Conference Papers Given

  • Egan (2018) Marketers be brave: The dark side of Social Media Proceedings of the Academy of Marketing Conference, Stirling University
  • Sethna, Kaminova and Egan (2016) Radical Food Start-Ups and their Stories Proceedings of the Academy of Marketing Conference, Northumbria University
  • Egan J. and Lynch, J. (2012) Political Marketing Through the Lens of Service-dominant Logic Proceedings of the International Marketing Trends Conference
  • Egan, J. and Lynch (2011) Consumer Attitudes Towards Direct Advertising of Prescription Drugs: A UK Perspective Proceedings of the Academy of Marketing Conference, Liverpool University
  • Lynch, J. and Egan, J. (2010) Internalising the Brand Proceedings of the Academy of Marketing Conference, Coventry University
  • Egan, J. (2009) Is There Any Other Way? Promoting Qualitative Research Methodologies in Marketing Proceedings of the Academy of Marketing Conference, Leeds Metropolitan University
  • Egan, J (2009) Marketing Evolution: The Time and Place for Service-dominant Logic Proceedings of the Services Marketing Conference, Naples University
  • Egan, J. (2009) Relationship Banking; Theory and Practice Misaligned Proceedings of the Proceedings of the Academy of Marketing Conference Swansea University
  • Egan, J.(2008) Where Are We Now? Relationship Marketing in the New Millennium Proceedings of the Academy of Marketing Conference Robert Gordon University, Aberdeen.
  • Egan, J. (2007) A Counter Revolution in Marketing Proceedings of the Irish Academy of Management Queens University
  • Egan, J. (2007) Relationship Marketing vs Customer Relationship Marketing Proceedings of the Academy of Marketing Conference, Kingston University
  • Egan, J. (2005) Sidelined: The Future of Marketing in the Contemporary Organisation Proceedings of the Irish Academy of Management, Galway Institute of Technology, 

Research Supervision

MA/MSc and PhD Supervision experience:

  • Cathy Fawaz and Fatima Zarah Haida

Research Interests

  • Marketing Communications
  • Political Marketing

Grants Awarded

  • ESRC Funding Seminar Series on Relationship Marketing £14,695.00
  • Knowledge Connect SME Collaboration £3,000.00

Professional Affiliation(s)/Accreditation

  • Vice-president of the Academy of Marketing,
  • Former Trustee and Chair of the Learning Advisory Group of the Chartered Institute of Marketing,
  • Liveryman & Chair of the Knowledge Development Committee of the Worshipful Co of Marketors
  • Fellow of the Higher Education Academy.

Teaching & Course Development

Course Development

  • MSc Marketing Communications
  • MSc Marketing Psychology
  • MA Management


PhD Examinations

  • Nottingham University: Agnes Law June 2008 Relationship Marketing
  • Swansea University: Mark Goode January 2010 Relationship Marketing
  • Glamorgan University: Robert Thomas November 2010 Female Consumption models
  • Teesside: Michael Preikschas March 2013 Business-to-business customer retention.
  • University of South Wales Markus Feldmann November 2013 Comparative Pricing models
  • Gloucester University Andrew Kear December 2013 Charity Recruitment
  • University of South Wales Gbolahan Faleye TBA 2015 Networks & Interaction
  • Waterford Inst. Technology Helen O’Keeffe 2015 New Product Development
  • University of Bedfordshire Amino Bello 2015 Customer Relationship Management
  • Northumbria University David Brown 2016 Relationship Marketing
  • Cardiff Metropolitan University Godfred Osei 2016 Customer Intimacy Adoption
  • Lincoln University Yi-An Chuang 2017 The Extended Scientific Model
  • Cardiff Metropolitan University Neil Wellman 2017 Are Marketing Degrees Fit for Purpose?
  • Northumbria University David Brown 2017 Reconceptulising Internal Marketing
  • University of Bedfordshire Hagsoo Lee 2017 Antecedents of Trust in B2B Banking
  • South Bank University Sze Lok Samson Yeung Luxury Property
  • Newcastle University Hiba Ghattas Koussaifi Restaurant Interaction
  • Chester University Helen Carr Introduction into Academia from Medical Practice