Sue has worked as a brand consultant for over ten years across multiple sectors with a bias in luxury, fashion, beauty, film, music and sports. She is a specialist in consumer branding, digital and PR with heavyweight contacts in both the UK and international media (men’s’ & women’s lifestyle, print, online and broadcast) together with celebrity management/stylists. Her strength lies in her can-do attitude and ability to build a successful profile through a cohesive brand strategy that ensures exposure on the right platforms and in the right way. Sue is a lecturer at five London Universities; including London College of Fashion and Istituto Marangoni.
As an international speaker, Sue specialises in branding, digital and the future consumer. She has presented key notes for Marketing Week’s digital fashion and beauty forums globally. Sue is also currently a columnist for Luxury Daily.
Sue has experience in all markets and has been instrumental in creating and defining global multi-channel marketing strategies, to include establishing budgets, analysis of outcomes and ROI assessment. Sue produces fresh and innovative retail multi-channel marketing strategies; strengthening a brand and driving traffic to both bricks and mortar and online properties.
Sue can deliver thought provoking and interesting content, created and curated for purpose, with full evaluation and reporting of the effectiveness of any engagement, with 'real time' industry trend updates and breaking news. Her ability to develop an on-going full-year, global content plan, in line with a marketing plan, ensures alignment to trending topics as researched and maximising additional key opportunities that can benefit the brand (in terms of PR and building on relevant influence online).
- University of the Arts London: Central Saint Martins, Cool Hunting, 2013
- Bournemouth University: Legal Practice Course, 1995 – 1996
- Manchester Metropolitan University: LLB (Hons) Law 1995
Relevant Past Employment
Fashion Innovation Agency - Marketing Agent/Introducer, October 2014 – current
The Fashion Innovation Agency works at the crossroads of fashion, retail and tech. From partnering the most exciting designer talent in London with the very latest fashion tech start-ups, to creating ground-breaking brand collaborations and consultancies across fashion, retail, lifestyle, cultural and digital industries, the FIA has the expertise to help designers and brands innovate their intellectual property assets and meet new global business opportunities. Harnessing London’s globally recognised reputation as the world’s leading creative fashion capital, the FIA focus on pairing brands with unrivalled access to unique talent in fashion, the arts and popular culture. The Fashion Innovation Agency identifies uncharted areas in the marketplace, allowing brands of all kinds to create, innovate and collaborate.
Eden Cancan – Freelance Associate Director, November 2012 – December 2012
Brands/events worked on include Eva Longoria’s Noble Gift Gala
- Brand Guru – Owner/Director October 2007 – September 2011
Launch of Giles Deacon’s first fine jewellery collection during London Fashion Week – Somerset House event. UK and international media in attendance. Coordination of all worldwide media coverage and celebrity endorsements. Development and implementation of a global PR strategy for the brand.
- Billington Jackson Advertising & PR, London – Head of PR April 2005 – August 2007
Strategic and creative direction for all accounts: Chopard, Ermenegildo Zegna, Jean Paul Gaultier and Givenchy.
- Chartered Institute of Management
Sue has supervised to completion Masters’ dissertations and start-up ventures on a wide range of subjects; with a specialism in digital focus, artificial intelligence and innovations.
- Chartered Institute of Management
Teaching & Course Development
Susan has four years' experience teaching on both BA and MA courses, including experience in module leadership roles. She has taught a range of different topics including:
- Luxury Marketing and Promotion
- Luxury Brands and Creativity
- Luxury Brand Management and International Events
- Digital Marketing and Analytics
- Fashion Images
- The Global Fashion Consumer