Dominic Laffy
Senior Lecturer

Subject(s): Business & Management

Professional Biography

Dominic Laffy joined Regent's University London part time in 1993 to be Subject Leader in Information Systems. Soon invited to be full-time, he was responsible both for teaching Information System related subjects and running the IT infrastructure for EBS. With the growth of the Institution the management of IT passed to dedicated staff and Dominic focused on developing in the Strategy area. In 1998 he went part-time to help set up the Value Partnership consultancy.

He then combined consultancy with teaching predominantly Strategy at a range of business schools. He came full time again at Regent's in 2008, taking over responsibility at that time for all undergrad Strategy teaching in the Faculty of Business and Management. Since then he has focussed on teaching the core Strategy course at Regent's Business School and a number of final year electives. He was appointed Associate Head of Department for Marketing and Strategy in February 2012.


  • MBA, Manchester Business School (1989)
  • BSc (Eng) in Electronic and Electrical Engineering, Kings College (London) 1983

Relevant Past Employment

  • 1993 – current, Senior Lecturer in Strategic Management, Faculty of Business and Management, Regents University London.
  • 1998 – 2005, Director, Value Partnership LLP
  • 1999 – 2002, Visiting Lecturer at London Guildhall University
  • 1990 – 1992, Expert Systems Manager, Thorn Security

Professional Affiliation(s)/Accreditation

  • Senior Fellow of Higher Education Academy (SFHEA)
  • Member of the Institute of Engineering and Technology
  • Member of the Association of MBAs

Teaching & Course Development

Teaching on the final year (undergraduate) core module Corporate Strategy for Regent's Business School, as well as teaching the Services Marketing module for the European Business School.

Co-teaching the Managing Strategic Design module for RBS as well as supervising a number of undergraduate dissertations. Member of the RBS programme team, involved with the new re-validation currently in process.

Helped re-design the core Strategy element into two linked modules at final level.

Research Supervision

None recently at Masters or Doctorate level, a small number at undergraduate level


  • Internal examiner and moderator for the undergraduate modules outlined above

Research Interests

  • Use of Strategy Dynamics modelling techniques to model and analyse the interaction of resources in a business context


  • Walters D. and Laffy D. (1996), Managing Retail Productivity and Profitability, London, Palgrave Macmillan

Conference Papers Given

  • (05/2011)  “Learning beyond the comfort zone: helping students integrate design and strategic thinking” - A paper in collaboration with Sadowska, N to be presented at the 9th International Conference of the European Academy of Design: The Endless End 4-7 May, Porto, Portugal.
  • (09/2009)  “Beyond the Divide! Integrating the Tribes of Design and Business through Education” - A paper in collaboration with Sadowska, N. presented at the British Academy of Management Annual Conference: The End of the Pier? Competing perspectives on the challenges facing business and management, 15-17 September, University of Brighton, UK. 
  • (04/2009) “Beyond the Divide! Finding a Common Language Integrating the Tribes of Design and Business” A paper in collaboration with Sadowska, N. presented at 8th International Conference of the European Academy of Design: Design Connexity 1-4 April, Robert Gordon University, Aberdeen, Scotland.