Position: Pathway Leader in Design & Deputy Programme Director, BAGM
Faculty: Business & Management
Areas of Expertise: Consumer Behaviour
Jenny is Pathway Leader for Design Management on the BAGM Programme and is a Marketing Lecturer in the BAM faculty. In her role as Deputy Programme Director on the BAGM programme, Jenny is in charge of Level 4 and 5 students and deals with issues around employability and the marketing of the programme. Jenny has a background in tourism and worked overseas for First Choice Holidays Plc.
Jenny was responsible for helping to develop the newly validated MAMBIT Programme which is due to run from 2012. Jenny has also been involved in the joint validation of the BAGM programme and as Pathway Leader for Marketing has written five new modules for this programme.
Jenny has experience of supervising dissertations at both Undergraduate and Postgraduate levels.
Jenny will be undertaking a PHD from January 2016 onwards on the topic Sensory and Neuro marketing in the luxury perfume and cosmetics industry. Jenny will also be taking the PGCLTHE course designed through Regent's University London.
Last updated: 01 March 2018