Position: Lecturer in Marketing and Strategy
Faculty: Business & Management
Nessa Adams is a Lecturer in Marketing and Strategy, and Pathway Leader for BA Global Marketing Management at Regent's University London. Nessa is also a Freelance Marketing Consultant with over 10 years’ experience working with digital marketing agencies, multinational brands and start-up companies.
Nessa has conducted various external roles, including being a consultant for London South Bank University and UCL Cancer Institute. Nessa has also served as an External Panel member for the validation of the FdA Digital Marketing degree at South Devon College, and the Foundation Pathway of Business and Social Sciences at the University of Surrey. She is also currently an External Examiner at Plymouth University (2016-2020).
Nessa’s research interests lie in the areas of digital marketing, strategic marketing, social/cultural production and the management of diversity within organisations, and has two main research focuses. Firstly, her current research analyses how marketing organisations are adapting to changes in the digital economy and is working on projects with several global marketing organisations. Secondly, she analyses the organisational problems within these marketing organisations, such as cultural reproduction and the facilitation of identity.
This comparative research is a partial element of Nessa's PhD, has been presented at a series of international conferences and will be produced into two journal articles from 2016. With both a practical background and experience of field research within the industry, Nessa's research knowledge brings an in-depth perspective of current industry organisational processes of cultural production and constructs a complex, yet crucial element of research that is limited within literature
Adams, N. (2014). Racism Postcolonialism Europe: Postcolonialism across the disciplines, Huggan, G. and Law, I. International Sociology Reviews, 29(5): 448-450
Adams, N. (2012). Afro-Caribbean Societies: The impact on identity, segregation and integration in the university environment.Journal of Applied Research in Higher Education, 4(2): 203-216
Selected conference presentations
Examining how advertising practitioners develop digital marketing and cross-cultural communication strategies, Brunel University Vice Chancellors Award for Travel, 2013-2014
Last updated: 01 March 2018