An evening with David Gluckman
Learn about the psychology of branding from one of the world’s greatest pioneers in the field. David Gluckman has been creating new ideas for brands since 1969. He has spent most of his time working in the drinks business, mainly for IDV (later, Diageo). His portfolio of brands includes Baileys Irish Cream, Sheridan’s, Smirnoff Black Label, Aqua Libra, Purdey’s, The Singleton, Ciroc and Tanqueray Ten. David will be selling and signing copies of his book, “This s**t will never sell!” after his talk.