An Evening
with David Gluckman

09 April 2018

18:00 -20:00

Regent’s University London is proud to host a talk by David Gluckman, creator of some of the world's most famous drinks brands.

David will be giving a talk at Regent’s on the psychology of branding using examples from his extensive career working on –and developing- some of the world’s top brands.

David has been engaged in the business of creating new ideas for brands since 1969. He has spent most of his time working in the drinks business, mainly for IDV (which later became Diageo). He worked for them across the globe and his portfolio of brands includes Baileys Irish Cream, Sheridan’s, Smirnoff Black Label, Aqua Libra, Purdey’s, The Singleton, Ciroc and Tanqueray Ten.

Touching on the psychology of branding and marketing, and using examples from his extensive and extraordinary career, David will reveal how some of these drinks were created and the ideas behind them. What links Bailey's, a Soho restaurant, a visit to a grocery, and a golf tournament? How did a cup of coffee lead to one of the world's most unusual bottle designs? And how did the idea of vodka made from grapes come about? David will answer all these and other questions on the night.

Ticket information:

This is a free event.

Followed by drinks reception (including Bailey’s) in Tuke Common Room. David will be selling and signing copies of his book after his talk. 

Book your place

The event is sponsored by our MSc Marketing Psychology programme.


If you have any queries about accessibility prior to visiting the university please contact us before arriving. Staff will liaise with the Disability Officer if required.