An industry talk with Matt Buckhurst, Creative Director FutureBrand. Matt will talk about FutureBrand and how they set about branding an organisation.
Location: Regent's School of Fashion & Design, Room PS101 Paddington St, Marylebone London W1U.
Matt has nearly 30 years of experience working as a creative in the branding industry. As a Creative Director at FutureBrand, Matt is responsible for developing the creative brand world for organisations, from the creation of identity to developing the tone-of-voice and look and feel of an organisation at all its touch-points.
As a Creative Director across all London 2012 Olympic and Paralympic design projects, Matt was responsible for developing the creative brand for Games Time look across the field of play and Olympic Park environment as well as design for Torch Relay, London 2012 Festival, Volunteering, London 2012 retail concept among others.
Over the past few years Matt has worked with many clients in the Middle East, including Samarec, NCB (The National Commercial Bank of Saudi Arabia) and Almarai – the regions largest dairy foods producer. He was creative director for the global re-brand of the world’s largest oil company Saudi Aramco and led the creation and launch of the new international mobile communications brand Zain in the Middle East and Africa.
Matt has previously been responsible for the new identity and complete re-branding of the Spanish car producer SEAT and the revitalising of the Bulgari brand (Italy’s leading contemporary jewellery designer) as well as brand creation for the world’s largest steel company ArcelorMittal.
Matt enjoys travel and photography, developing an interest in Arabic art and culture, and has a keen interest in type design.
For further information contact Andy Langford, Programme Director BA Communication Design.
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Last updated: 03 May 2018
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