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The tension between capitalism and sustainable fashion

Event details & Booking

  • Name: The tension between capitalism and sustainable fashion
  • Date: 10 November 2020
  • Time: 16:00 GMT
  • Location: Online
  • Price: Free
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About this event

Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, across both environmental and socio-economic aspects. 

How do you then improve all stages of the product’s life cycle: from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. 

On top of this what happens when your brand needs new investment and a green investor approaches you? Are they themselves ‘all of the above’?

Join Sophia Scott - Groundtruth Global and Genia Mineeva - Been London as they share their sustainable fashion journeys, how they built their business and the challenges to remain sustainable.

Click here to directly access the event on the day.


Sophia Scott

Sophia is an experienced producer, director and cinematographer and has worked extensively as a self-shooting camerawoman across the globe on projects for the BBC, UN, PBS, CBC. As well as film-making, Sophia and her sisters create a unique range of travel goods exclusively designed for those who travel to the furthest corners of our planet. The travel range, uses 100% recycled material, have created products and built a company that helps towards protecting our planet rather than destroying it.

Genia Mineeva

BEEN London launched on Kickstarter in 2018, but their story began long before… 

Founder Genia Mineeva started off as a political journalist, spending years working in the BBC newsroom. Her inquisitive nature took her into the world of campaigning, where she ran campaigns for the UN, and Natalia Vodianova’s Naked Heart Foundation amongst others. 

But one story really got under her skin: coffee cup waste. How could these recyclable objects be wasted—simply because there was no market for the recycled material? Genia dug deeper, studying Sustainable Value Chains at Cambridge University and discovering the untapped potential of innovative recycled materials rescued from landfill. There wasn’t much of a ‘market’ yet for these recycled materials, especially premium, recycled leather. 

So she created one. And BEEN London was born.