Fashion Marketing

The following course information is for students applying for entry in September 2022. If you're looking to start a similar course in September 2023, please refer to BA (Hons) Fashion Marketing with Fashion and Design Foundation. For the September 2023 intake, the course name and structure is different from what you see on the page below.

Overview

This course, with an integrated foundation year, will teach you how to create innovative designs based on market research, consumer needs and commercial environments.

This a useful entry point if you don’t have the qualifications needed to enter a degree-level course directly, or if you’re uncertain which pathway to follow. You’ll be introduced to a variety of key topics (from fashion and interior design to marketing and promotion) and gain the fundamental skills to confidently progress to degree-level. 

Once you've successfully completed your foundation year, you'll progress to the first year of BA (Hons) Fashion Marketing. 

Degree-level

To successfully launch a product in the fashion industry, you'll need to constantly seek creative ways to tell stories – building brand reputations, attracting new customers and generating sales.

This pathway combines creativity, business and commercial viability – teaching you the fundamental aspects of marketing (how to forecast trends, evaluate consumer behaviour, gather data, devise strategies and tell compelling stories) and exploring how to apply them to the fashion industry specifically.

In your first year, analyse current fashion campaigns and evaluate how well they tell stories that resonate with their customers. In your second year, experiment with re-telling existing stories, and in your final year, focus on creating your own stories from scratch – exploring the use of photography, video, social media and collaborations.

Using our specialist software equipment, you'll learn how to shoot fashion photography for campaigns and access a range of industry resources, including Fashion Monitor (an influencer marketing tool). 

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Why study Fashion Marketing in London?

Studying in the heart of London, you'll have plenty of opportunities to visit influential fashion houses and marketing agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating a professional portfolio.

You’ll also have the option to study abroad in your second year, further expanding your understanding of this industry, globally.

Graduate as an innovative, visionary marketer, ready to succeed in a range of fashion careers, from marketing and PR to e-commerce, merchandising and trend forecasters.

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How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1 Apply

You can apply in the following ways:

• Apply online
• Apply through UCAS  (The Regent’s UCAS code is R18)

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

• Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
• One academic letter of recommendation
• A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
• A copy of your passport photograph (ID) page
• If you are not a native English speaker, proof of your English proficiency

Credit Transfer

• If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

Fees

Foundation Year Tuition Fees

£12,000 per annum

Annual Programme Degree Level Fees

£18,500 per annum

Non-refundable advance deposits

Home/EU students: £1,000

Non-EU students deposit: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme. You will also need to budget for materials that you will use for garment construction during the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

• An initial non-refundable advance deposit paid when you accept your offer of a place
• The advance deposit is allocated against the first term’s fees
• Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating annual fee increases

• The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
• The fees quoted here are for one academic year of study commencing in September
• Fees for the foundation level year are lower than fees for the subsequent BA programme. As you progress to the full BA programme after the foundation year, your fees will increase (see above for the September 2020 entry fee to give a guide price)
• Fees for subsequent years of study are subject to fee inflation
• The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
• All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching and assessment

As a small university, we centre our teaching around your individual goals – identifying the skills and support you need to thrive. Small, interactive classes ensure you’ll have a high level of contact with tutors, enabling you to develop your individual strengths and interests.  

Teaching staff

You'll learn from academic staff who live and breathe fashion and design, offering new insights into the latest trends and the chance to apply your learning practically. 

They include designers, illustrators, stylists, buyers, PRs, communications professionals, photographers and architects who continue to work in this diverse and flourishing sector alongside teaching. Their knowledge and experiences ensure your classes are shaped by current industry practices and reflect the changing agendas of the fashion and design industry. You'll also benefit from guest speakers, such as:

• Michael Ward, Managing Director at Harrods 
• Andrew Maag, Former CEO at dunhill 
• Angela Gilbey, Sourcing Development Manager at New Look 
• Nicole Bischofer, Head of Womenswear at COS 
• Ellie-Grace Frost, Designer at Louis Vuitton 
• Howard Mutti-Mewse, Global Communications Manager at Nespresso

You’ll also be assigned a personal tutor who’ll help you to build a bespoke programme that reflects your passions and future career. 

Practical learning

You'll engage in exciting learning experiences that encourage collaboration and self-expression – from group work and studio practice to guest lectures, industry masterclasses and site visits: 

• Design and promote collections 
• Track and forecast new trends 
• Build your personal portfolio 
• Collaborate on shows and shoots
• Project manage campus events 
• Explore museums and archives 
• Join industry placements 
• Connect and expand your network 

You’ll also work on live projects commissioned and evaluated by real companies – gaining a deeper understanding of the industry and building valuable connections. Previous student collaborations include:

• COS 
• Georgia Hardinge 
• Kylin Pulu
• New Look 
• Tom Tailor 

For example, BA (Hons) Fashion Marketing students recently joined a workshop with Angela Gilbey – who discussed her work designing, buying and sourcing fabrics for major British fashion chain, New Look.

On campus, you'll be able to access our collaborative workspaces and industry-standard resources, including:

• Professional design studios 
• Sewing and pressing workrooms 
• Fabric library and workshop 
• Wood/model-making workshop 
• Photography and TV studios 
• Mac and PC labs with industry software  
• AutoCAD lab with plotter 
• Digital fabrication lab 
• Laser cutter and 3D printers

As well as spending time in our studio spaces, you'll take field trips to some of London’s best-known museums, galleries and fashion archives.

Events & opportunities

Studying in the city gives you the chance to get involved with a wide variety of campaigns, shoots, collaborations and events (from London Fashion Week to the Dezeen Design Festival) and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience. 

Regent’s hosts annual Fashion and Interior Design showcases on campus each year – an exciting opportunity for you to showcase your final projects and collections to friends, family and industry contacts. Both events are designed and built by second year students, teaching practical project management skills, and use professional models and creative directors.

Contact hours and expected workload

60 credits are taken per term. Typical contact hours for one 20 credit module is 60 hours per term (which is approximately 5 hours per week).

Academic Calendar

Methods of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through practical work, presentations, projects, group work, portfolios, pitches, peer assessments, reports and sketchbooks – as well as essays, reflective writing, written analyses, reports and research. 

Students with disabilities

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 3 students

One of the following qualifications: 

• 5 GCSEs at grade A-C or equivalent
• US High School Diploma with a minimum GPA of 2.5 
• Equivalent qualifications as deemed acceptable by the University

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

We require proof of English Proficiency. For example, we ask for:

• IELTS: Overall score of 5.5, with a minimum of 5.5 in each individual component
• GCSE/IGCSE English, grade C / 4

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

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