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Fashion Marketing

BA (Hons) with Integrated Foundation

Programme details

  • Next start date: Sep 2022
  • Study: Full-time
  • Duration: 4 years
  • Fee: Foundation: £12,000
  • UCAS code: WNF5

The following course information is for students applying for entry in September 2022. If you're looking to start a similar course in September 2023, please refer to BA (Hons) Fashion Marketing with Fashion and Design Foundation. For the September 2023 intake, the course name and structure is different from what you see on the page below.

Overview

This course, with an integrated foundation year, will teach you how to create innovative designs based on market research, consumer needs and commercial environments.

This a useful entry point if you don’t have the qualifications needed to enter a degree-level course directly, or if you’re uncertain which pathway to follow. You’ll be introduced to a variety of key topics (from fashion and interior design to marketing and promotion) and gain the fundamental skills to confidently progress to degree-level. 

Once you've successfully completed your foundation year, you'll progress to the first year of BA (Hons) Fashion Marketing. 

Degree-level

To successfully launch a product in the fashion industry, you'll need to constantly seek creative ways to tell stories – building brand reputations, attracting new customers and generating sales.

This pathway combines creativity, business and commercial viability – teaching you the fundamental aspects of marketing (how to forecast trends, evaluate consumer behaviour, gather data, devise strategies and tell compelling stories) and exploring how to apply them to the fashion industry specifically.

In your first year, analyse current fashion campaigns and evaluate how well they tell stories that resonate with their customers. In your second year, experiment with re-telling existing stories, and in your final year, focus on creating your own stories from scratch – exploring the use of photography, video, social media and collaborations.

Using our specialist software equipment, you'll learn how to shoot fashion photography for campaigns and access a range of industry resources, including Fashion Monitor (an influencer marketing tool). 

Why study Fashion Marketing in London?

Studying in the heart of London, you'll have plenty of opportunities to visit influential fashion houses and marketing agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating a professional portfolio.

You’ll also have the option to study abroad in your second year, further expanding your understanding of this industry, globally.

Graduate as an innovative, visionary marketer, ready to succeed in a range of fashion careers, from marketing and PR to e-commerce, merchandising and trend forecasters.


Download Programme Specification

Hear from Shri – Harrods intern and Regent's student
Hear from Shri – Harrods intern and Regent's student
Studying Fashion in the heart of London
Watch: Studying Fashion in the heart of London

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1 Apply

You can apply in the following ways:

  • Apply online
  • Apply through UCAS  (The Regent’s UCAS code is R18)

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

 

Fees

Foundation Year Tuition Fees

£12,000 per annum

Annual Programme Degree Level Fees

£18,500 per annum

Non-refundable advance deposits

Home/EU students: £1,000

Non-EU students deposit: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme. You will also need to budget for materials that you will use for garment construction during the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating annual fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study commencing in September
  • Fees for the foundation level year are lower than fees for the subsequent BA programme. As you progress to the full BA programme after the foundation year, your fees will increase (see above for the September 2020 entry fee to give a guide price)
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching and assessment

As a small university, we centre our teaching around your individual goals – identifying the skills and support you need to thrive. Small, interactive classes ensure you’ll have a high level of contact with tutors, enabling you to develop your individual strengths and interests.  

Teaching staff

You'll learn from academic staff who live and breathe fashion and design, offering new insights into the latest trends and the chance to apply your learning practically. 

They include designers, illustrators, stylists, buyers, PRs, communications professionals, photographers and architects who continue to work in this diverse and flourishing sector alongside teaching. Their knowledge and experiences ensure your classes are shaped by current industry practices and reflect the changing agendas of the fashion and design industry. You'll also benefit from guest speakers, such as:

  • Michael Ward, Managing Director at Harrods 
  • Andrew Maag, Former CEO at dunhill 
  • Angela Gilbey, Sourcing Development Manager at New Look 
  • Nicole Bischofer, Head of Womenswear at COS 
  • Ellie-Grace Frost, Designer at Louis Vuitton 
  • Howard Mutti-Mewse, Global Communications Manager at Nespresso

You’ll also be assigned a personal tutor who’ll help you to build a bespoke programme that reflects your passions and future career. 

Practical learning

You'll engage in exciting learning experiences that encourage collaboration and self-expression – from group work and studio practice to guest lectures, industry masterclasses and site visits: 

  • Design and promote collections 
  • Track and forecast new trends 
  • Build your personal portfolio 
  • Collaborate on shows and shoots
  • Project manage campus events 
  • Explore museums and archives 
  • Join industry placements 
  • Connect and expand your network 

You’ll also work on live projects commissioned and evaluated by real companies – gaining a deeper understanding of the industry and building valuable connections. Previous student collaborations include:

  • COS 
  • Georgia Hardinge 
  • Kylin Pulu
  • New Look 
  • Tom Tailor 

For example, BA (Hons) Fashion Marketing students recently joined a workshop with Angela Gilbey – who discussed her work designing, buying and sourcing fabrics for major British fashion chain, New Look.

Angela Gilbey – New Look

On campus, you'll be able to access our collaborative workspaces and industry-standard resources, including:

  • Professional design studios 
  • Sewing and pressing workrooms 
  • Fabric library and workshop 
  • Wood/model-making workshop 
  • Photography and TV studios 
  • Mac and PC labs with industry software  
  • AutoCAD lab with plotter 
  • Digital fabrication lab 
  • Laser cutter and 3D printers

As well as spending time in our studio spaces, you'll take field trips to some of London’s best-known museums, galleries and fashion archives.

Events & opportunities

Studying in the city gives you the chance to get involved with a wide variety of campaigns, shoots, collaborations and events (from London Fashion Week to the Dezeen Design Festival) and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience. 

Regent’s hosts annual Fashion and Interior Design showcases on campus each year – an exciting opportunity for you to showcase your final projects and collections to friends, family and industry contacts. Both events are designed and built by second year students, teaching practical project management skills, and use professional models and creative directors.

Contact hours and expected workload

60 credits are taken per term. Typical contact hours for one 20 credit module is 60 hours per term (which is approximately 5 hours per week).

Academic Calendar

Methods of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through practical work, presentations, projects, group work, portfolios, pitches, peer assessments, reports and sketchbooks – as well as essays, reflective writing, written analyses, reports and research. 

Students with disabilities

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 3 students

One of the following qualifications: 

  • 5 GCSEs at grade A-C or equivalent
  • US High School Diploma with a minimum GPA of 2.5 
  • Equivalent qualifications as deemed acceptable by the University

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 5.5, with a minimum of 5.5 in each individual component
  • GCSE/IGCSE English, grade C / 4

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

You'll participate in a wide range of industry-focused events, activities and collaborations while you're at Regent's – providing inspiration and opportunities for you to network and forge professional relationships with industry experts.

This course will act as your springboard into the fashion marketing industry – whether you're hoping to market your own collection, join an agency or work in-house for a global brand. Alumni have gone on to work as buyers, stylists, PRs, trend forecasters, digital marketers, brand managers and visual merchandisers, working with international brands such as:

  • MatchesFashion
  • MaxMara
  • Self Portrait
  • Sophia Webster
  • RewardStyle
  • TikTok

They may also go on to study MA courses at Regent's, Royal College of Art, Central Saint Martins and London College of Fashion.

Your guide to finding a fashion internship.

Structure

This is a full-time, four-year programme, comprising one year of foundation studies followed by three years of study at degree level.

Integrated Foundation Modules

Fashion & Design Integrated Foundation - 22-23 start dates

Foundation Year Core Modules
Research: Theory and Practice This module aims to develop your knowledge and understanding of a range of research strategies and techniques and your awareness of contextual, theoretical and historical perspectives. You will develop critical-thinking skills in evaluating and applying research material.
Design Cycle This module will enable you to generate and develop creative, fresh ideas in art and design, and will teach you to apply this fundamental knowledge.
Materiality and Make This module will enable you to apply and improve your technical ability in a range of media, traditional and digital, as you bring your creative ideas into realisation. You will also learn how to present your art and design work effectively.
Design in Industry The module gives you first-hand experience of the exciting and constantly evolving area of design. You will develop your understanding of the scale and breadth of contemporary forms and practices within the broader design environment. This module will prepare you to develop and apply design skills within an industry context.
Foundation Year Elective Modules –⁠ choose three
Fashion Design This module offers a broad introduction to the fashion design process. You will gather research and design and construct items in response. These items will be documented through photography and styling exercises. The module introduces the use of basic manufacturing processes and construction techniques, together with the study skills that are integral to the design process. You will make or deconstruct several basic items that you have designed in response to a given brief.
Fashion Marketing This module introduces the fashion industry and the different contexts in which it operates. You will learn about the structure of the industry, the way fashion works and how to stay ahead in this fast-paced industry. You will explore the fashion marketing environment and be introduced to fundamental marketing research skills, tools and methodologies. You will experience creating fashion images, a fashion shoot, and will be involved, where possible, in fashion show and events. By starting to research contemporary fashion companies, you will learn about fashion products, consumers and the marketplace. You will debate current fashion business and marketing issues and learn to present your ideas, working both as part of a team and individually. The module culminates in a collaborative project.
Graphic Design This module explores the fundamental principles, methods and media used by graphic designers. To this end you will be introduced to the design process, design research and creative thinking methods, and you will use key tools and techniques currently used in graphic and digital design. The module also aims to enable you to start to understand the role of the audience or user experience, and the contexts within which graphic designers work. You will develop your ability to use graphic and digital design (photography, typography, illustration) through creating exciting design solutions to one individual and one collaborative graphic design brief.
Interior Design This module prepares you for your undergraduate degree path by providing you with knowledge, understanding and technical skills in the area of interior design. You will gain a broad understanding of spatial principles and concepts for interior environments, and explore how human needs (cultural, social, political and economic) may be met through spatial solutions. You will learn about the design process and start to develop your own skills, tools and work methodologies. You will also explore the design of space through photography, film, drawing and graphics, and test your ideas through material research, model making, installations and spatial interventions.

Year 1

Core Modules

BA (Hons) Fashion Marketing
Introduction to Fashion Marketing In this module you will acquire knowledge of the role of marketing within the fashion industry. You will develop your knowledge of fashion and the fashion business, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn about key fashion marketing theories, tools and methodologies and you will apply these to projects about the contemporary fashion market. You will comprehensively explore the range of marketing activities that fashion companies engage in. You will complete projects where you will apply theory to practice in assignments that include developing a promotional campaign and associated visual, virtual and text-based work.
Fashion History and Context You will be introduced to fundamental developments in European fashion from the 18th Century to contemporary times. Social, political, technological as well as wider art/design history will be covered to place fashion in a context. Both historical knowledge and contextual understanding enhance your understanding and/or practice of contemporary fashion.
Fashion Images In this module, you will explore how images are used as a means of communication in fashion. You will explore the roles of graphics and typography, styling and photography in communicating about fashion. You will study how the fashion industry promotes its products and creates brand awareness through, for instance; the web, advertising, advertorial and packaging. You will explore the use of new technologies in relation to visual imagery.
Global Perspectives This is a University-wide common module, which facilitates interpersonal, intercultural and trans-disciplinary learning for all Year 1 students enrolled on Regent’s degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages you to interact with the broader University community, both socially and academically, to cross the physical and intellectual borders of your degree programmes. Global Perspectives aims to increase self-awareness and prepares you for your subsequent studies by familiarising you with the resources available to meet your lifelong learning needs.
The Fashion Consumer In this module you will study consumer behaviour, analysing its relationship to how consumers purchase fashion products and brands. You will focus on research into consumer attributes and the trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behaviour. You will develop an understanding about how consumer attributes including demographics, social class, lifecycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion products and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats.
Digital Marketing and Social Media In this module you will develop your knowledge on how technology has shaped the principles of fashion marketing. You will gain an understanding of the development of technology, digital marketing and social media. You will learn the core digital marketing and social media trends, frameworks, analytical tools and how to apply it within a marketing strategy. You will explore digital marketing and social media activities consisting of; branding, storytelling, search engine optimisation, content creation, analytics and metrics, blogging, CRM, online consumer behaviour and future trends.

Electives

BA (Hons) Fashion Marketing
English for Academic Purposes These modules are aimed at students who want to improve their academic English or perfect their professional English skills.
Fashion Drawing This module introduces you to drawing the fashion figure and garments for communication and illustration of fashion design. You will learn to draw the body considering proportions, head, hands and feet as well as representing movement.
Fashion Film In this module, you will be introduced to the power of the moving image in communicating fashion. The fashion film has been in existence for longer than most realise, and has always been a strong and valuable promotional tool, to not only enhance brand awareness, but to communicate a stronger sense of brand personality. You will begin to explore the role of the fashion film as part of a promotional mix within marketing and communication strategies, alongside understanding the importance of narrative and the purpose of creating a whole story that stays with the consumer and increases brand identity and loyalty. You will create a short film in groups in order to demonstrate your understanding of the continuing importance of fashion film as a promotional technique and creative reflection of a brand as a lifestyle.
Fashion Vocabulary This module aims to increase your awareness and confidence in knowledge of the language of fashion, through colour, cut, silhouette and fabrics. It begins the process of developing your vocabulary with key descriptive terms and ways to appropriately use these terms in specific contexts. Crucially, the ability to understand that different audiences understand different levels of terminology is a key aspect of the activities you undertake in this module. Being able to define and describe through terminology is a highly desirable attribute in fashion communication. This module is not just about terms and definitions, however. We will also explore specific designers with defining methods and styles, brands with particular looks and approaches, in order for you to evaluate and demonstrate your skills in context.
The Fashion Industry In this module, you will be introduced to the structure and workings of the fashion industry, focusing on marketing and communications in particular. You will learn how different organisations work together to ensure a seamless and effective transition from concept to collection to customer. You will become familiar with the roles and responsibilities of individuals and teams within these organisations in order to more fully understand how fashion is effectively communicated and marketed. You will be expected to undertake your own fact-finding and research to discover which areas of this vast and dynamic industry appeals to you.
Regent’s Connect (language elective) Regent’s Connect is a portfolio of language, cultural and cross-cultural elective modules available to the student community at Regent’s University London. Connect Modules are designed to broaden your education, enhance your CV and give you those extra attributes employers are often looking for. You will gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, you will develop resilience and self-awareness.

In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.

Year 2

Core Modules

BA (Hons) Fashion Marketing
Fashion Marketing and Communication in Practice This module gives you the opportunity to study the planning and strategy development process in relation to fashion marketing, promotion and communication. The module takes you from initial concept, research and analysis, through concept development to the creation of an integrated marketing and communications plan. You will learn about the theories and activities involved in marketing management and you will develop both your critical research and analysis skills, and your ability to engage in creative development.
Fashion Styling and Trends In this module you will study how trends arise by considering market and consumer intelligence as well as aesthetic, economic, social and cultural influences. You will explore how emerging trends are used to inspire and influence in relation to the fashion industry. You will conduct research and work on trend predictions. You will learn to assess markets, identify emerging trends and create directional trend materials. These materials will then act as inspiration for you to conduct your own styled fashion shoot that is reflective of these trends in practice.
Fashion Branding In this module you will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a 'desirability factor' for potential consumers. You will explore how brands are built from conception and development through to brand promotion and management. You will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers. The module will cover the development of values and ethics required to develop successful brands. You will also explore the implications of changing environments for fashion consumers and fashion brands. You will examine case studies of successful international brands.
Fashion Theory and Research This module will explore some of the main issues surrounding fashion in contemporary society. You will be introduced to concepts and theories to help you critically think about and investigate the social/economic/political and cultural position and relevance of fashion.

Electives

BA (Hons) Fashion Marketing: Choose one elective module from the list below, subject to availability.
Industry Placement This module will give you the opportunity to experience what it is like to work in your chosen industry, while developing your employability and increasing your graduate career prospects. It will provide you with a deeper understanding of your subject and allow you to acquire greater knowledge of the industry. It will enable you to explore and experience its practices, develop your intellectual and practical knowledge and skills directly in relation to the industry, apply some of what you have learned on your programme and reflect upon your career aspirations.
Experimental Fashion Image The aim of this module is to deepen your technical and creative skills, with focus on experimenting with and exploring technologies, both current and emerging, still and moving, to allow you to visualise and communicate new perspectives on the fashion image, and allow you to develop confidence and originality in visual communication. One aim therefore is to re-inforce existing knowledge and skill relevant to the fashion image, and another to extend and broaden the application of these skills with imagination and originality. To achieve the aim of originality and innovation, the research and development aspect of this module is emphasised as you are encouraged to experiment and imagine, towards creative exciting outcomes.
Fashion Entrepreneurship This module is designed specifically for those students who are interested in engaging in their own entrepreneurial enterprise in fashion upon graduation. It will help you define both the spirit and practicalities of entrepreneurship, and offers the opportunity to implement what is learned in this module in greater detail in the Major Project modules in your final year. It will equip you with the information required for you to consider starting your own unique enterprise, either individually or collaboratively.
Fashion Photography This module enables you to develop an understanding of photography in different areas of fashion such as; advertising, film, catwalk, and editorial. You will learn about roles and responsibilities of a fashion photographer. You will study photography as a visual language of contemporary fashion.
Fashion Publishing and Media Relations In this module you will learn how the fashion media and public relations (PR) operate in the fast-moving world of fashion. You will explore the world of fashion publishing, the role that the media plays in communicating fashion, and the interrelationship between two of the most important sectors in the industry. You will learn to analyse and identify audiences, how to create personality through media platforms and how to communicate and manage image through PR activities.
Regent’s Connect (language elective) Regent’s Connect is a portfolio of language, cultural and cross-cultural elective modules available to the student community at Regent’s University London. Connect Modules are designed to broaden your education, enhance your CV and give you those extra attributes employers are often looking for. You will gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, you will develop resilience and self-awareness.

In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.
Fashion Show Production and Event Management This module introduces you to the history, theory and practice of fashion show production and about how to plan and manage a fashion event. You will be introduced to the different roles and responsibilities involved in creating a successful fashion show or fashion event. You will develop an understanding of the tradition of catwalk shows and events exploring the role of shows and events within contemporary fashion and you will examine the social, ethical and environmental issues relating to these promotional activities. You will learn the practice of fashion show production and event management through tutor-led presentations and guest talks and by working in teams to plan a professional event.
Fashion Buying and Merchandising In this module you will examine how the product development, buying and merchandising processes work within the contemporary fashion business and fashion marketing. You will learn about the fashion product, product development, clothing manufacture, and supply chain management. You will learn buying and merchandising theory. You will explore merchandise planning, strategies, costing, sourcing and supply. You will draw upon learning in earlier modules and integrate your knowledge of the fashion consumer, marketing research and fashion trends to research for and create a detailed range plan.

Year 3

Core Modules

BA (Hons) Fashion Marketing
Innovation in the Fashion Environment This module will expose you to innovative and visionary contemporary marketing communications campaigns, used to generate awareness and sales of brands, products or services, in fashion and other sectors. You will consolidate your understanding of fashion marketing and integrated marketing communications strategies by examining how companies have successfully created and used such strategies.
Major Project – Research and Development In this module you will have the opportunity to undertake a sustained period of self-directed research, and to employ all of your learning on the programme, in exploring an area of interest to you, related to fashion. It may also be related to your career aspirations. The outcome of the module will be through a dissertation format – including both secondary and primary research activities.
Major Project – Realisation You will work on the second part of your sustained period of self-directed study. This module follows on from Major Project- Research & Development. You will draw upon your research and analysis as well as your creative development work from elsewhere during the course, and work on the realisation of your project, culminating in the creation of a project based on integrated fashion marketing communications. The focus will be based on an area of interest to you, related to fashion and may relate to your career aspirations. The project will be soundly justified in the context of the future fashion marketplace, it will be directional, and it will embody your individual approach to, and philosophy about, fashion as the culmination of your work on the fashion marketing programme.
Professional Practice and Portfolio This module will help you to consider your future, plan and prepare to achieve your goals. You will analyse your skills, your strengths and your interests. You will engage in and present comprehensive research into the careers market in relation to your chosen field. You will learn how to create a strong portfolio of work based on projects completed during your degree and new project work completed during the module. You will learn how to produce professional curriculum vitae and how to prepare for job applications and interviews. You will explore the importance of networking and you will build confidence in preparation for launching yourself into the fashion industry.

Apply now

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