Advertising paper colours

Advertising

BA (Hons) with Fashion and Design Foundation

Programme details

  • Next start date: Sep 2023
  • Study: Full-time
  • Duration: 4 years with Foundation
  • Fee: £20,500 per year
  • UCAS code: A003
  • Study abroad: Optional

Overview

Creative conversations are at the heart of successful advertising. This course focuses on developing this skill – focusing on storytelling, as well as the tools and technologies that help these conversations to be heard.

We apply advertising theory to practice in a real-world environment, helping you to hone your creative writing and presentations skills while discovering your specific interests, as you learn through experimental, reflective and ethical practice.

In your first year, you'll start to identify markets and consumers, explore the benefits of storytelling, and develop your digital skills. In your second year, you'll explore the future of advertising, build upon your creative direction skills and learn how to talk to specific audiences. In your final year, you'll create your own advertising campaigns, from idea to execution, alongside curating your industry-ready portfolio that showcases your talent, adaptability and, crucially, reflects your career aspirations.

Integrated Foundation option

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.   

It's structured around discipline knowledge, with extra modules that introduce you to the transferable skills you'll need at degree level and beyond – giving you a solid grounding in both management principles and business skills.

Once you've successfully completed your Foundation year, you'll be able to progress to any of our business, social sciences, humanities or media undergraduate courses.

Building on this foundation, you’ll develop specialist knowledge in your chosen course.

This course is subject to validation. 

How to apply

Applying to Regent's is quick and easy. We accept direct applications and there is no application fee.

If you haven't received your exam results, you can still apply, and we can issue a conditional offer. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. 

Step 1: Apply

Upload supporting documents

You can upload supporting documents when you apply. If you don't, please email them to [email protected] straight after you complete your application. 

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you'll benefit from the course, what contributions you'll make to the University and how this will help your future career aspirations
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency.

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. To apply for RPL, state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as an online call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accept your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: Register 

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you will need to bring with you to fully register.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fee: £20,500 per year

Non-refundable advance deposit 

  • UK students: £1,000

  • Non-UK students: £4,000

Read more about tuition fees.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

Fees cover the cost of tuition. You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of the programme.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your course.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year
  • The fees quoted here are for one academic year of study commencing in September
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • All fee increases are subject to approval of the University Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

Teaching will take the form of tutor-led presentations, discussions, demonstrations, workshops, individual and/or group tutorials, student presentations and field trips.

Contact hours: Years 1 and 2: 14-16 hours per week. Year 3: No less than 14 hours per week. 

Teaching staff

You'll be taught by professional media and advertising specialists who continue to work in this sector alongside teaching. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

The majority of our tutors hold postgraduate qualifications in their subject area and/or are experts in their fields. Many have been published in a range of academic journals, authored books and industry publications. 

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development. 

Plus, you'll benefit from regular guest speakers: networking and developing relationships with entrepreneurs, business owners, marketing professionals, PRs and more.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, personal research and reflection, as well as preparing work for workshops and working collaboratively with students in preparation for assessment. 

Method of assessment

Your skills and knowledge will be assessed via presentations, group work, portfolios, design projects, mock-ups, production documents, market reports, essays and other project work that answers a live industry brief

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements for integrated foundation
The minimum entry requirement for Level 3 students is:

  • One of the following qualifications: 
    • 5 GCSEs at grade A-C or equivalent or Grade 5 average
    • US High School Year 11 with a minimum GPA of 2.3/4.0 
    • International Baccalaureate Year 1 with a minimum of 24 points
    • Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Guide and UK ENIC 
    • Applicants who do not meet our A-Level/International Baccalaureate requirements will be considered for the level 3 programme
  • minimum English language proficiency requirement through one of the following qualifications (or equivalent):
Qualification Subject Grade
GCSE* English language C (4)
IB SL or HL  English 4
US HSD (studied in a majority English-speaking country)* English D (1.0/4.0)
IELTS* Academic 5.5 overall and 5.5 in each component

*qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for Non-EU/EEA nationals

Entry requirements without integrated foundation
The minimum entry requirement for Level 4 students is:

  • one of the following qualifications: 
    • Two GCE A-levels at grade A-C
    • 24 points in the International Baccalaureate
    • US High School Diploma with a minimum GPA of 2.5 PLUS one of the following (applicants with a very strong GPA can be academically referred at the AOI’s discretion):
      • two AP tests with an average grade of 3
      • SAT: score of 1000 (500+ in both subjects)
      • ACT with a composite score of 23 (20 in each section)
      • Dual Enrolment and College credits (1st Year) - 20 credits with a GPA of 2.5 or higher.
    • Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Manual and UK NARIC

Minimum English language proficiency requirement through one of the following qualifications (or equivalent):

Qualification Subject Grade
GCSE* English language C (4)
IB SL or HL  English 4
US HSD (studied in a majority English-speaking country)* Cumulative GPA 2.5
IELTS* Academic 6 overall and 5.5 in each component

*qualification satisfies the English language requirements of the UKVI for Non EU/EEA nationals

Student support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us

  • Advertising
  • Brand marketing
  • Digital marketing
  • Entrepreneurship and start-up creation
  • Media and communications
  • Public relations
  • Social media marketing

The Regent's Model

We've designed our curriculum for you. Gain a deeply personalised education, designed for you – an innovator, entrepreneur or future leader. Expand your knowledge, skills, practice and thinking with three building blocks:

  • Subject Core: Gain a deep understanding of your field and learn from academics with significant industry experience.
  • Special Electives: Go beyond your core discipline and gain even more future-focused skills. Regent's Special Electives are available to every Undergraduate student, and designed to be hyper-relevant to the world we live and work in – now and into the future
  • Industry & Entrepreneurship: Take on challenges directly from the world of work. Test your ideas, gain close industry connections, and take on real-world projects – all embedded into your course from day one. Work towards a final project, in which you’ll build and develop your unique idea.

Read more about how you'll learn and view a complete list of Special Electives.

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study. 

Integrated Foundation option

Fashion and Design Foundation

Term 1
The Creative Designer In this module, you will be introduced to the design cycle, exploring concepts such as idea generation, research principles and production practices. You will acquire relevant skills and develop awareness of key concepts and techniques. While the activities you take in this module will be multidisciplinary in nature, you will demonstrate your knowledge of your individual discipline and personal interests in the work and outputs you produce. By learning a variety of creative perspectives, you will be able to better understand your place within the creative industries. You will also develop your study skills and abilities in academic English for degree-level study.
Writing for Success at University This module develops your writing skills and knowledge, to prepare you for success at university. You will consider writing as a process that is shaped by your knowledge of genre, audience and purpose – and you’ll learn to identify common features of successful academic writing.

Engage with motivating writing challenges that support the skills required in the Foundation, and the skills you will need to complete written tasks at degree-level. You will explore aspects such as style, register, structure and referencing, and learn to harness digital tools to aid your writing. In this module, you will take on board feedback and use it to develop further. You will also reflect on the overall process of becoming a more proficient academic writer, all within a supportive classroom atmosphere.

As a result, you be able to approach your assessment tasks with confidence, demonstrating your learning in written tasks across your studies.
Critical Thinking In a world of conflicting ideas and the advent of "post-truth" and "fake news", being able to think critically and investigate information is crucial. This module is designed to improve your critical thinking and reflecting skills. You will learn tools that will help you evaluate information, investigate what is true, differentiate between opinion and fact, and determine strong arguments from weak. Understanding how we know what we know is one of the most fundamental aspects of university education and, in this module, you will develop a foundation in decision-making and reasoning that will help you academically and in your future career.
Cultural Understanding In this module, you will study a range of cultural industries – contemporary, historical, local and global. You will trace how ideas develop in different cultural industries from inception to materialisation, explaining the values that underpin cultural output. You will develop your understanding of the role that curiosity and creativity have played in the development of culture and the technologies used within the cultural landscape. You will consider decision-making processes, gaining an understanding of how cultural industries are created, how culture is mediated and produced, and what impact it has on its human and physical environments. The module will encourage you to engage with specific case studies, and provide a broader understanding of the social, political and economic contexts that contribute to the place of culture in society.
Politics, Society and Citizenship In this module, you will be introduced to the basic principles of politics, society and citizenship. What is society, and how is it shaped by politics? Who are we as citizens? You will explore your political values by examining some real-world problems and debating with other students about how to deal with them. By working with other students, you will explore how political engagement works within and across societies. By the end of the module, you will have the tools to develop a more critical and thoughtful attitude to citizenship, which you will take forward for the rest of your life.
Term 2
The Creative in Context The module aims to develop your understanding of the scale and breadth of contemporary forms and practices within the broader design environment and in different contexts. The skills you will acquire are integral to your understanding of how to locate your professional and creative role in the changing landscape of contemporary design. Harnessing your visual curiosity, you will build the confidence to produce and present imaginative outcomes. You will also gather and curate an ambitious portfolio of work, which you will keep updated throughout your professional and creative journey. You will also continue to develop your study skills and abilities in academic English for degree-level study.
Communications Communication is the power to inform, persuade and bring people together to enact change. Whether verbal, non-verbal or written, communication is key to your success in university and future career. This module will enable you to improve your own communication and to evaluate the way communication works to convey ideas.

Taking an active approach, you will work through complex stories and messages, finding new ways to communicate simply, clearly and effectively. You will practice observation, understand and evaluate context, and learn to empathise with your audience to craft persuasive and professional outputs.

Reflecting on culture and identity is an important part of understanding the communication environment. You will work with and draw on your own experience, and that of your peers, to acknowledge differences and find connections. You will use collaboration and networking to help develop an individual final output that may use a variety of media.
Creativity and Entrepreneurship In a business environment, creativity is most often defined as the ability to imagine the unique ideas whilst innovation is defined as the process that transforms the creative ideas into real commercial product or services. Starting from this point of view, this module will help you to critically evaluate how creativity contributes to successful entrepreneurship practice. Today’s organisations are aware of the importance of entrepreneurial and managerial creativity as a desired behaviour in identifying opportunities that lead to entrepreneurial success. In this module, you will have the opportunity to understand the role of managerial creativity for growth and wellbeing of organisations and in society. You will cover topics such as innovative organisations; entrepreneurial creativity and decision making; transformational leadership; creative behaviour; employee innovation; and engaging with the creative process in the workplace.
Cultural Industries In this module, you will study a range of cultural industries, whether contemporary or historical, local or global. Tracing how ideas develop from inception to materialisation in different cultural industries will enable you to explain the values that underpin cultural output. You will develop your understanding of the role that curiosity and creativity have played in the development of culture and the technologies used within the cultural landscape. By considering decision-making processes, you will gain an understanding of how cultural industries are created, how culture is mediated and produced, and what impact it has on its human and physical environment. The module will encourage both an engagement with specific case studies and a broader understanding of the social, political and economic contexts that contribute to the place of culture in society.
Making Use of Data Data are all around us and play a crucial role in decision-making at all levels and sectors. The analysis and visualisation of data is a key skill in today’s job markets. It is not only the foundation of efficient organisations, but a means unlocking critical insights to inform present and the future operations.

In this module, you will gain a conceptual appreciation of the nature of data in its many forms, and how we use it to enhance daily working processes. You also gain an appreciation of the ethical issues around data governance and representation.

You will gain practical knowledge in data analysis by exploring the broad ecosystem data analytics platforms, and by building up key skills in Microsoft Excel, the most popular data analytics platform in the world. Throughout a series of applied sessions, you will use these skills to effectively explore, visualise, and analyse data of all kinds.

Year 1

Subject Core

Advertising, BA (Hons)
Advertising and the Consumer This module will introduce you to the importance of consumer activity, behaviour and psychology within advertising, viewing these within individual, community and societal contexts. You will develop awareness of the key trends and shifts in consumerism and consumption, the impact of the consumer as contributor and producer. You will consider consumer identity and value systems in ensuring advertising messages are received, decoded effectively and engaged with positively. You will be introduced to key research methodologies for effective observation and analysis of consumers and macro and micro trends, and you will learn how to effectively represent a consumer within the contexts of profiling and targeted campaigns.
Understanding Markets Markets and sectors have arguably never been more complex, diverse or interrelated than in contemporary society. But just recognising that a market exists does not always mean advertising will be successful. For success, an advertising professional must develop a deep understanding of the relationships and compositions of the markets. Authenticity is paramount. It is no longer a case of appealing to a market, but of reflecting how a brand belongs to it. This module will encourage this deeper understanding, applying analytical skills to business practice, media, trends, forecasting, and data. You will also explore content creation from a global perspective, being mindful of cultural and content sensitivities, ethical implications, and the opportunities that new markets present.
Digital Skills and Design As a visual communicator, your ability to capture and describe, persuade and engage is at the core of your practice. Your ability to marry skills, creativity and vision is your personal signature and your calling card.

Whether it is composing and editing an image, creating computer-aided designs, or building complex rich-media materials for print and multimedia, this module provides you with a digital toolkit to build on, utilising industry standard applications and software.

This module will provide the foundation for your progress throughout your degree, encouraging you to critically reflect on the effect your chosen techniques have on your audience.
You will use industry-standard tools to seek solutions, exploring the Adobe Creative Cloud as well as key free or readily available software.

Built around a series of learning activities, the module is designed to challenge students from all levels, introducing different approaches and workflows.
Narratives and Storytelling This module will introduce you to the basic components of narrative and, upon completion, you will be able to read and create stories more effectively. You will learn about world-building, the nature of plot, disruption and resolution, the importance of character and the power of context.

You will have the opportunity to analyse how narrative works in shaping business, emotion, identity, politics and society. You will examine and practice various key storytelling structures and how these may develop and deployed into trending conversations.

You will develop a portfolio of creative work through various mediums, which might include text, voice, sound and video. On completing this module, you will be equipped with various tools, and the skills to use them to represent your own insights for individual or corporate storytelling.
Exploring Industry and Entrepreneurship The world of work is changing fast; in some sectors, AR, AI and automation have already mechanised the work environment. New and different jobs are rapidly being created, generating fresh industry-related and entrepreneurial opportunities. Global crises have accelerated trends, causing many sectors to rethink their approaches to work.

This module provides you with an introduction to the changes being experienced, and the scope of real-world professional activities in relation to your course. Teaching will be delivered by your course team, led by subject experts, and tailored to reflect industry and entrepreneurship in your discipline.

You will develop an understanding of how changing local and global trends impact the current and future worlds of work. The focus will be on exploring your industry or sector and its future, with a view to informing your own potential career or entrepreneurial journey.

In this module, you will be supported by the experts in the Careers, Enterprise and Industry services and the university careers platform, Handshake.
Learning Perspectives This module will develop your curiosity around your chosen degree specialism and encourages you to become a collaborative, critical and reflective learner. You will explore different approaches and key debates around learning and develop skills essential for university study.   

Learning from key thinkers across cultures and time, you will examine core questions about how and why we learn the way we do. You will gain understanding through the distinct lens of your subject and by comparison and sharing of ideas with students from all degree areas.    

To evidence your learning journey, you will create responses to key questions on the areas of the module you find most relevant and inspiring. The skills, knowledge and approaches to learning you develop in this module will support your Regent’s journey and assist you in becoming an active part of your university community.  

Common Modules

In Year 1, you can choose a mix of London Perspectives, Global Perspectives and language modules – you'll need to take two in total from the lists below.
London Perspectives (Autumn Term) In the London Perspectives module, you will explore London through multiple perspectives including your own cultural background and degree discipline. Taking the city as a learning ground, you will learn about London with a historical and contemporary focus through your degree subject (for example business, arts, fashion and media) and interact with the cultures of London through their symbols and neighbourhoods to investigate their impact on London over time. Using teasers inspired by the city of London (for example, a 'Brick Lane' extract, a segment of a visual product, a music extract), you will consider what makes London a world city. You will go on field trips and visit relevant venues in mixed-group activities where you act as guides to your cultures and/or subject, thereby fostering collaborative learning. The module uses London to explore what may unite, rather than divide, our areas of study. Topics and trips include multicultural London, Roman London, financial London and London of fashion and music. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Global Perspectives (Spring Term) For Language modules, please refer to the list on the course page below. Through this module’s challenges you will complete a number of practical group tasks inspired by contemporary intercultural, political and social issues, and by the concept of global citizenship. You will work with peers to propose and present solutions to dilemmas and global issues. In the first half of the term, groups will be divided based on disciplines and courses of study; in the second half, you will re-group with students from other disciplines. Throughout the collaboration, you will be asked to reflect individually, and to evaluate the benefits and limitations of specific disciplinary approaches versus the potential for creative solutions when working with students across disciplines. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Language Modules
Languages (Grades 1-6) – available Autumn and Spring Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish – all languages are offered from beginner to advanced level in every term.

Languages provide you with tools to understand and imagine new worlds and communicate with others. Learning a language opens the door to cultures beyond your own and allows you to bridge the gap between communities and build connections for your life and your career. 


At Regent’s, you will learn languages differently. You will learn in a highly practical way, in order to develop skills for authentic communication. At Regent’s, you will receive individual attention in a supportive atmosphere and learn through collaboration and innovative teaching methodologies.  

  

Whether you want to start learning a new language, develop existing proficiency or prepare yourself to study abroad, these modules will help you develop a multilingual identity.   
Advanced Language for Professionals (Grade 7)  – available Autumn or Spring If you want to work in international or multilingual environments and you already have a higher intermediate level of Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian or Spanish, this module is for you.  

You will learn to apply your existing language skills to the workplace and acquire the practical and linguistic tools to connect, collaborate and communicate effectively in multicultural professional settings.  

Learning in small groups, you will gain knowledge of the countries where the language is spoken and of their work practices and will apply that knowledge to tasks that resemble those in the workplace. You will also develop job-specific linguistic and cross-cultural skills and explore contemporary forms of communication at professional levels. 

Immersed in a unique classroom environment that embodies Regent’s cosmopolitan character, you will experience individual attention in a supportive atmosphere, learn through innovative teaching methodologies and develop your multilingual professional identity. 

Business English: Professional Writing – available Autumn or Spring Every professional journey will benefit from enhanced writing skills allowing you to express yourself and persuade others.  Classes provide opportunities to create written texts (such as work emails, letters, proposals and reports) while developing understanding of writing as a process and how to adapt writing for diverse audiences and purposes. At the same time, you will also consider the impact of choices around tone, style, formality and other key language aspects.  

This module offers a memorable experience of professional writing, harnessing technology use (such as digital word lists, text analysers) and formative feedback, all within a supportive classroom atmosphere.  

As a result, you will be ready to apply what you learn to tasks on this module in your university course or career. You may only take this module once.
Business English/Advanced Business English  – available Autumn or Spring For every prospective 21st century professional, higher-level business English skills are indispensable.  

Whether you study acting or psychology, business or fashion design, this module will develop business English knowledge (grammar and vocabulary) and skills (listening, speaking, reading and writing) at upper-intermediate and advanced levels, to enhance your fluency, persuasiveness and effectiveness as a global communicator.   You may only take these module once.

Classes provide opportunities to engage in motivating linguistic challenges (such as discussions, presentations and reports). You will select and introduce business topics of interest and enjoy multiple opportunities for formative feedback, all within a small group, supportive classroom atmosphere.   

This module offers an inclusive, innovative and memorable language learning experience, optimising technology use (online business news and sources of current affairs) and harnessing your multicultural and/or multilingual identities.

The sessions will encourage you to reflect throughout, helping to improve confidence through tasks designed to showcase the full range of business English skills required for success in your future career.   

Advanced Spanish through Film (Grade 8)  – available Autumn or Spring Comics, films, social media posts...we live in a multimodal world where information is conveyed through combinations of visual, written, and spatial modes. If you already have a higher intermediate level of Spanish and wish to develop an ability to understand how images are created and ‘read’, this module is for you. Through close study of a range of films and television series produced in Latin America and Spain, you will enhance your understanding of the sociocultural reality of those countries. You will become familiar with the multimodal framework and apply it to the analysis of audio-visual texts. You will also acquire practical and linguistic tools to discuss and analyse in Spanish, and with a certain level of complexity, any audio-visual product. In addition to expanding on your existing linguistic skills, this module will help you develop new and highly valuable media literacies that can be easily transferred to your subject.

Year 2

Subject Core

Advertising
Creative and Art Direction To produce successful advertising campaigns across various media, an understanding of digital skills is crucial. Larger and more complex projects require you to communicate ideas to clients and external suppliers, while also coordinating a range of professionals from supporting industries, from web and app developers to directors, camera crews and VFX technicians.

In this module you will explore the complexity and the possibilities of managing and executing a large-scale campaign across a variety of channels.

You will learn to use the correct terminology and produce outputs to industry standard employing tools like storyboards, wireframes, Gantt charts, scripts and mockups. This will allow you to express complex campaign goals to project stakeholders using tried and tested industry formats and workflows.
Theories, Histories and Futures In this module you will engage in applied theories of advertising to the history and possibilities to explore future ideas on traditional and online digital advertising practice. You will research and address the bridge from academic understanding to practitioner through core requirements of how advertising works. The module will explore cross-cultural advertising practice by engaging in scholarly works in the philosophy, ethics, and values of advertising.

We will emphasise works from across the globe and analyse historical and contemporary developments in advertising in various regions. This will enable you to not only understand the history of advertising and its impact on the development of human communication, but also to be able to evaluate the shape of advertising in future digital brand and communication innovation.
Talking to Audiences Contemporary advertising is a conversation, and equally important are what is said and how it’s communicated. In this module you will explore effective communication to internal and external audiences, from pitching to clients to ensuring optimal creative reach to consumers. You will analyse the different ways of talking to and with audiences, harnessing trends within the sector and adopting creative approaches to reach different individuals and communities.

You will also develop greater awareness of the role of advertising within the wider contemporary promotional mix in order to ensure that conversations are not only efficient, but also persuasive, effective and memorable.
In Year 2, you will also choose one of the following Experiencing Industry & Entrepreneurship modules:
Entrepreneurial Challenge Regent’s University London has been quoted as the UK university with the highest density of business founders. In this module, you will develop entrepreneurial thinking about how to grow your own or others’ entrepreneurial ideas.

You will have the freedom to choose between a range of entrepreneurial challenges and explore enterprise opportunities. In doing so, you will develop your own concepts and create an entrepreneurial plan. In collaboration with others, you will develop your entrepreneurial ideas through creative thinking, research and evaluation.

At the end of the module, you will pitch your idea, bringing your concepts closer to an exciting reality. If you have true ambitions to become a founder, the module will also prepare you to complete an individual entrepreneurial project in your final year.
Placement This placement module gives you the opportunity to experience industry and entrepreneurship in an external organisation. Through an immersive piece of work, either within or outside of your discipline, you will apply your knowledge and intellectual and practical skills to real life challenges to develop a critical appreciation of how an organisation operates and evolves.

These insights, skills and knowledge will not only prepare you for your next level of study, but they will also help you to build the attributes required to realise your future ambitions after graduation.
Industry Challenge In this module, you will experience the challenge and pace of the world of work through a real world or live project, chosen from a menu of industry scenarios. This will give you an insight into the culture, practices and commercial contexts of an industry, field or sector within which the project is situated.

The focus of this immersive experience will be on process, as you engage in team building, collaboration and project management, researching and testing concepts and presenting your concepts to address the industry challenge.

The module will support your personal and professional development so that, when you move into the final year of your course, you will be equipped to complete a significant individual project of your choice.

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 2 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 3 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

Year 3

Subject Core

Advertising
Campaigns In this module, you will formulate, plan and execute your own campaign based on client briefs. Following a typical campaign planning cycle and drawing on your experiences of markets and consumers, you will explore the relevance and usefulness of mixed, multi- omni-channel approaches. You will also learn to take advantage of innovation in communication platforms in order to situate a creative, integrated campaign that compels its audience.

You will compose an advertising strategy that demonstrates your knowledge of your client and their sector’s current situation. Within the strategy, you will identify opportunities that the campaign can provide, produce impactful assets and identify appropriate measures for success – all the while mindful of the standards appropriate in a professional arena.
Portfolio As creative practitioners, you are expected to reflect on and critique your own previous practice and to demonstrate your skills and development. In this module, you will learn to showcase your technical and creative achievements by developing and curating a portfolio that reflects your creative persona and career aspirations. You will produce several projects to a professional, industry-ready standard, creating a portfolio that collectively show your versality, creativity and interests.

Alongside your portfolio, you will actively seek opportunities to showcase your work. By taking ownership of the content, form and presentation of your portfolio, you be able to demonstrate skills in decision-making and presenting your work to both internal and external audiences. This will form the basis of your future professional development.
Major Project l The Major Project is the culmination of your studies. You will study Major Project I in the first term of your final year and Major Project II in the second. Each module comprises 20 credits. Together, the two modules form one project.

The Major Project is a substantial piece of work, drawing on your discipline-specific and interdisciplinary learning, together with your learning about industry and entrepreneurship. You will have the freedom to design a self-directed project that reflects your interests and career aspirations. You may also choose to relate your Major Project to work you’re completing on your other final year modules.

In Major Project I, you will start the term developing a proposal for your Major Project, supported by your tutors. Following your proposal, you will begin work on your Major Project, learning through individual or group supervision, workshops or studio practice, as appropriate to your project.
Major Project II Major Project II is the second Major Project module in your final year. Following the research and development you undertook in Major Project I, you will realise and complete your work in Major Project ll.

The Major Project is your opportunity to apply your discipline-specific and interdisciplinary learning, together with your learning around industry and/or entrepreneurship to a topic of your choice. Through the Major Project, you can realise your ambitions as you prepare to graduate with work that illustrates your aspirations.

You will learn through individual or group supervisions, workshops or studio practice, as appropriate to your project. You may also choose to relate your Major Project to the work you’re completing on your other final year modules.

If you are working on an entrepreneurial project for your Major Project, you may be able to join the Founders Programme, which supports students and graduates interested in starting their own business with tailored guidance, coaching, mentoring, and access to experiential bootcamps and live events.

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 2 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 3 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

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BA (Hons) Advertising with Fashion and Design Foundation

Start this course from the Foundation year.

Without Integrated Foundation

You can also start this course from Year 1 – follow the link below to learn more about BA (Hons) Advertising.