We spoke to Regent’s Business School alumna, Arianna Trapani, when she launched an online interior design magazine, Heart Home. Next week she will be celebrating the first anniversary of this launch so we are looking back at her interview for the Regent's College alumni magazine – Inner Circle.
Tell us about Heart Home magazine – what is the vision and philosophy?
Heart Home magazine is the first ‘free’ digital lifestyle magazine in the UK. Launched in September 2011, Heart Home is a quarterly publication celebrating all that is unique and good about interior decor and lifestyle. A place where we champion independent British Designers and inspire readers to create their own interiors.
With the look of a glossy print magazine, it is full of inspirational features including talented home grown designers, great shopping tips, fashion, food, hotels, international features and much, much more…
What advice would you give to anyone else interesting in starting a similar project from scratch?
Firstly it has to come from the heart. I believe it has to be your utmost passion as this really shines through. You really work long hours, 24-7 and your mind never stops. I have given up so many things to pursue this project but for me it is all worthwhile. There are going to be tough hurdles but if you pursue your dream then the sky is the limit. Lets be honest it’s not rocket science but a passion.
You have to create your own niche, as it is a competitive industry, try and figure out what gap there is and how you would be able to fill it. I had no experience in the printing/publishing world, but a real passion in design and a strong business background, which has really helped.