Regent’s University London held the first International Business Week on campus in the last week of February 2015.
This was a four-day experiential learning event, in which 95 of our 2nd semester BA (Hons) International Business (BAIB) students delivered consultancy services within a real business context.
The Careers and Business Relations (CBR) team used an existing relationship with UK Trade and Investment (UKTI) to access businesses specifically requiring international business support and the consultancy brief was set by the fashion company Boda Skins. The BAIB team worked with CBR to identify a company to act as the client.
The students were set the brief on the Monday lunchtime and had the opportunity to ask UKTI questions at the launch event on the Monday evening. They conducted their research and prepared a presentation in 16 groups, each focussing on a different country.
This gave students the opportunity to engage and interact with an international business and apply theory into practice early on in their course. Students used their research skills and creative mind sets to suggest innovative solutions and recommendations for the organisation. The students involved really took the opportunity to showcase their talents.
On the Thursday of International Business Week, the students presented to their tutors and were assessed as part of the module. In the evening, the top 3 groups had the opportunity to present to UKTI and 1st, 2nd and 3rd prizes were awarded. UKTI were very impressed with the standard of work and rewarded the students £1,000 for their reports.