To promote the launch of their new shop in Covent Garden, Ralph Lauren chose Regent's College as the perfect place to promote their new brand, Rugby.
Brand representatives attended fresher’s fair to meet the new students and talk to them the brand new clothing range. Their presence on campus was well received and formed part of a highly successful opening event for the students first week at Regent’s College.
The landmark shop opened earlier this month and is the first of its kind in Europe. The popular Covent Garden location and active promotional campaign has helped make it an instant hit in London.
This visit to Regent’s College promises to be the first in a series of collaborations with the iconic luxury brand. Plans are underway to exploit the potential for internships and other job vacancies, promote knowledge exchange with the college and to host social events with the Ralph Lauren in London.