Regent’s University London’s website has come first in a survey of 41 leading HE institutions across the UK, carried out by research organisation Carrington Crisp.
Regent’s was also the top performer in the GenerationWeb report when participants were asked whether, had they been a prospective student, they would have been more or less likely to consider an institution having seen their website.
The GenerationWeb study has run over nine years, examining the internet habits of nearly 3,000 students and best practice across nearly 150 websites. This is the second time Regent’s has entered this review and been praised for its excellence in providing clear information for prospective students. Regent’s website also appeared in the top five in a number of areas, including the homepage, FAQs, Open Days, Masters information and general navigation.
Andrew Crisp, author of the GenerationWeb report, said: "Regent’s University London has consistently performed well in the GenerationWeb study of best practice on university and business school websites. The site performed well across many elements in the study, from initial home page impact, through quality of content and quality of photography, delivering a consistently high standard on the things important to prospective students when searching online."
The new website was a key project for the communications team when Regent’s College made the transition to Regent’s University London in 2013. The accolade showcases the hard work and research that went into creating a content-rich, user-friendly website with every decision focused on the user experience.
Jason Pittock, Head of Marketing & Communications, said: "It’s great for the website to be recognised again. We worked closely with Polemark, our digital partner, and put a lot of thought into ensuring an excellent user experience.
"Analytics showed that 40% of our visits were via mobile devices, so we knew that a highly responsive design was needed and our CMS allowed us to develop better-tailored templates around our content."
Talking about the next steps for the website, Clare Hannaford, Digital Communications Manager, said: "Development of the site is ongoing and the feedback from the survey will be looked at in detail to ensure content and site structure are continuously updated to best practice and current trends.
"It is extremely encouraging that the site had a net positive score of more than 70% of the survey respondents, who said that having seen the site they would have been more likely to apply to study with us. We are about to launch a series of video profiles online and our student blogs on the website have recently gone live, encouraging students from across the globe to share their experiences with us."
The study was conducted in February and March through a series of interactive focus groups, with undergraduate and postgraduate students from 49 nationalities. Each student reviewed the participating institution websites, scoring each site on a fixed set of 24 criteria.