As the fashion world descends on New York for Nolcha Fashion Week they will be joined by entrepreneurial Regent's Business School graduate, Sofya Devyatova (pictured right). As the owner, designer and creative director of Segreto London, Sofya will be incredibly busy preparing for this landmark event.
Despite the high profile of the occasion it is far from the sole focus for Sofya as the Segreto London collection will also be on show at London Fashion Week. For a company that was only set up in November 2009, the opportunity to be part of these prestigious events presents a massive opportunity to network and get the brand noticed.
" When I was offered a place at the Nolcha Fashion Week I did not realise that within a couple of weeks I would be having a show in NYC and that people within the industry across the ocean want to see me. They think New York is THE place for Segreto London and its provocative nature. "
As well as preparing for Fashion Week New York and London, Sofya is working on a number of other projects.
" I have just signed a contract with another e-tailer that is stocking my brand so I will have to rush to London from New York to attend the launch of that. I am working on the next collaboration with a very talented young artist, who specialises in Japanese art. "
This is only the starting point for Sofya as she ambitious and full of ideas for the future of her label.
" I definitely want to get worldwide distribution of Segreto London, get the brand awareness it deserves and take it to the level of a recognised, well established brand. That's the business side but from the fashion perspective I want to grow the collection, add accessories and extend the collection. "
If you can’t get to New York or London for one of the catwalk shows then check out the Segreto London collection online.