Open Planet Ideas

Susanna Halonen joined the Sony European Graduate Program in Sept 2009. After spending her first year in the Sony Ericsson Mobile Communications marketing department she has moved in the Eco department of the Sony Corporation.

Now the proud Community Manager for Open Planet Ideas, she is looking to involve her fellow alumni in a new project focussed on sustainable development.

Sony has teamed up with WWF to create Open Planet Ideas – an online community that’s tackling some of our biggest environmental challenges. They are eager to hear your ideas how current technology could be used in smart new ways to address environmental issues like climate change.

How do you get involved?

First, help shape the challenge by telling them about the issues that matter to you. What do you think are the biggest environmental problems, overseas or on your doorstep? What inspires you to do your bit for sustainability? Why not submit your thoughts on an environmental issue to Open Planet Ideas?

Those involved in coming up with the winning concept, as voted by the community, will be working alongside Sony engineers and designers as well as WWF environmental experts in ‘making it real’. This is your chance to get involved.

Have a look at the “how-to” video below and be sure to submit your content at

How to video