Regent’s University London and H2O Racing have entered into an important market research collaboration.
The vital role of gathering and collating marketing data across H2O Racing's UIM sanctioned sporting assets, the F1H2O and Class 1 World Powerboat Championships, the Aquabike World Championship and the Nations Cup World Series will be undertaken by students enrolled in the BA (Hons) International Events Management programme which was introduced at Regent's University London in September 2008.
'We are delighted to have partnered with Regent's University London and look forward to working closely with the students who will undertake this all-important role in our strategic marketing approach,' said H2O Racing Marketing Director Raimondo di San Germano.
International events management students will be attending each event across the season and will obtain a wide variety of market research data which will be used by the organisation to fully evaluate the nature and profile of its various target event audiences.
The BA (Hons) International Events Management (BAIEM) programme comprises seven semesters of study, including two semesters spent away from the University on study abroad and/or full time work placement periods.
Students study a wide range of topics in relation to the international event management industry including planning international events, events marketing and destination management, and analyse events taking place in international sectors such as sports, music, fashion, corporate and the charity sector.
'Regent's University London is extremely proud and excited to be involved with H2O Racing and to participate in the organisation and delivery of its global events through a partnership with our international events management students,' said BaM Interim Dean Jane Houzer.
'The knowledge and skills gained by students on this project will not only benefit their academic studies at the University, but also their personal and professional career development, and I am delighted to be able to incorporate it within the BAIEM programme.'
The first two international events management students and the BAIEM Programme Director Andrew Kirby, will attend the opening events (UIM-ABP Aquabike World Championship, UIM Nations Cup World Series and UIM F1H2O World Championship) of the season in Doha, Qatar in March.