Professor T C Melewar on the importance of academic research

Regent's Transnational Marketing Seminars series continued with an interesting talk delivered by T C Melewar, Professor in Marketing and Strategy at Middlesex University Business School. Professor Melewar spoke of the importance of research in UK University rankings.

Professor Melewar speaking to students

Professor Melewar emphasised 'the importance of the university and the person gaining global recognition in terms of academic excellence which is way to attract the brightest students.' Throughout the talk, Professor Melewar also expressed that research needs to add value to the industry, while bringing academic research forward to create maximum impact.

MA in International Marketing students also had the opportunity to question Professor Melewar on branding of universities and academic research. The talk touched upon areas of impactful research, university ranking systems and measures of excellence in research. Professor John Egan, Head of Department of Marketing and Strategy, and Professor Ibrahim Sirkeci, Director of RCTS, also joined the discussion on the direction of university and business school rankings in the UK and student perspectives in a competitive environment.

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Regent's Centre for Transnational Studies, Regent's University London, Regent's Park, Inner Circle, London, NW1 4NS, UK.

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