Enterprise (Creative Industries)


Programme details

  • Next start date: Sep 2022
  • Study: Full-time
  • Duration: 12 - 16 months
  • Fee: £22,000

Whether you intend to start a new venture, run a creative organisation, or join a family business, an enterprising mind-set is essential. MA Enterprise  provides the vital training to enhance your business acumen so you can become an effective entrepreneur in your chosen field.

The structure has been designed to enable you to specialise in one key enterprise pathway, subject to demand:

  • Creative Industries
  • Family Enterprises
  • New Ventures

More than any other business discipline, entrepreneurialism is about having the right attitude and mind-set. This cannot happen purely within a classroom environment. You need to get your ideas out there, fail early and often, and develop the grit and resilience needed to succeed.

MA Enterprise offers a participant experience that bridges the gap between academia and industry experience.  


You will have the platform to test out your ideas, collaborate with peers and mentors, and learn how to solve complex enterprise-related problems.


Using a range of case studies, you will examine different business models – from start-ups to high growth organisations. This knowledge will help you to recognise the practical and ethical dimensions of enterprise, giving you the skills to develop effective solutions.


You will also learn how to determine the managerial and resource priorities that are required to enable enterprises to operate efficiently, sustainably and successfully. 


As an entrepreneur, you must always be ready to talk about your vision. The MA Enterprise will prepare you with the skills to successfully communicate your ideas and attract potential stakeholders and industry partners.


Key features

  • Taught by staff and guest speakers who boast extensive and diverse industry experience
  • Access to The Hive, Regent’s collaborative space, where you can work with others in a hands-on, barrier-free way
  • Opportunities to work with your peers and mentors, including a major collaborative project 
  • Opportunities to participate in the London Venture Crawl and other entrepreneurship weeks and summer schools
  • Be part of Regent’s cosmopolitan community and build a global network of business contacts
  • Access to London’s enterprise landscape

Download Programme Specification

This is a full-time programme, comprising two terms of study.

You will take the following core modules:

Core Modules

Module Title Overview
Elements of Enterprise This module combines ideas and concepts from the enterprise field to create a learning environment that allows participants to deconstruct taken-for-granted tools, theories and practices by thinking “out of the box”, to create proactive solutions to contemporary enterprise issues as well as develop the ability to stretch boundaries in an attempt to identify innovative enterprising solutions. By stretching the participants’ thinking, intellectual, creative and innovative skills, it is hoped they will make better enterprise managers and leaders.
Marketing and Finance for Enterprise The module is designed to equip participants with a theoretical and practical insight and competence in the fields of marketing and finance for enterprise. The focus is on developing strategic approaches to marketing and finance that will help achieve competitive advantage, USP and proposition development. Marketing and finance represent key interfaces between an enterprise and its stakeholders and therefore they encompass strong practical dimensions that are inseparable from the conceptual frameworks that underpin them.
Research in Practice An ability to plan, prepare and adapt your ideas and define your strategies to start and successfully run your own enterprise is crucial. This module will draw upon core modules from term 1, ‘Research in Practice’ and ‘Marketing for Entrepreneurs’ and will compliment all subsequent modules in a practical and experiential way. The module will give you an in-depth learning experience in preparing and writing your own business plan, covering the necessary steps and process of business planning, writing and presenting and will aim to equip you with the skills to produce a robust business and financial plan to present to potential investors.
Sustainability for Enterprise This module provides students with an understanding of the increasingly central role of sustainability in enterprise strategy and examines the trajectory of current enterprise practice. The module will embody a critical understanding of the increasing need of the enterprise manager to adapt and leverage sustainability constructs. This module will initially provide participants with a contemporary understanding of the external issues that are driving enterprises to engage with sustainability. This will cover recent ecological and social drivers that are externally impacting businesses around the world and the contemporary moves by stakeholder groups to engage enterprises in embedding the full spectrum of sustainability strategies into their operational models, in particular ‘supply chains’. Theories and case studies around sustainability engagement in support of the earnings imperative will also be critiqued. This will be positioned in the context of the maturity of enterprises in their development and application of sustainability strategies.

Creative Industries Pathway Modules

Module Title Overview
Challenges in Creative Industries The concept of the ‘creative industries’ has been in existence for over 20 years. Their importance is recognised by almost every government in the world and is giving way to a much more inclusive idea of a wider ‘creative economy’. The creative industries have grown to include Advertising, Architecture, Arts & Culture, Craft, Createch, Design, Fashion, Games, Music, Publishing, and TV & Film.
In the UK alone they generate over £100 billion a year to the economy, employ two million people and are growing at twice the speed of the rest of the economy. Increasing demographics, better access to ICTs and dynamic shifts to new lifestyles associated with creative products and services, makes trade in these sectors a promising avenue for future growth.
To ensure the creative industries remain a vibrant and resilient sector that can exploit the opportunities that advanced digital technologies present, large-scale investment, interventions and collaboration are essential. The creative industries help develop greater interdisciplinary practices across industries, such as in the tech and financial sectors. Digitisation of both content and distribution has posed significant challenges and these will continue as we see the increased influence of artificial intelligence. To maintain its relevance and value, the creative industries will need to continue to adapt, innovate and develop its talent pool and infrastructure in order to meet global cultural shifts.
Planning for Creative Industries An ability to plan, prepare and adapt your ideas and define your strategies to start and successfully run your own enterprise is crucial. This module will draw upon core modules from term 1, ‘Research in Practice’ and ‘Marketing for Entrepreneurs’ and will compliment all subsequent modules in a practical and experiential way. The module will give you an in-depth learning experience in preparing and writing your own business plan, covering the necessary steps and process of business planning, writing and presenting and will aim to equip you with the skills to produce a robust business and financial plan to present to potential investors.
Enterprise Project In this module, participants prepare a plan for an enterprise project. This typically consists of a feasibility research section, a start-up plan, and a reflective report that includes individual elements about their experiences. The participants also make a presentation to the supervisor and another member of the academic staff. If agreed with the supervisor, other relevant parties may also be invited to the presentation. This is the programme’s major module and it builds upon what is learnt in the programme overall. It is an opportunity to apply the programme knowledge in a real enterprise environment. Students negotiate the structure of the project with their supervisor and any other external parties involved and are expected to take a high degree of responsibility for their own learning. The learning and teaching strategy builds on the capabilities developed in the whole programme.
Dissertation Participants undertake research to produce a dissertation on a topic related to enterprise. This is the final module in the programme and builds upon prior modules to allow the opportunity to apply that knowledge through research into an enterprise topic of interest. Participants are expected to take a high degree of responsibility for their own learning. Participants need to demonstrate their ability to critically evaluate research, demonstrate self-direction in identifying and tackling problems of a complex nature and demonstrate independent thought and evaluation, with the help and guidance of a supervisor. Participants bring together the knowledge and understanding gained through the various modules on the programme to identify an issue, investigate and throw light on that area, drawing in particular on the skills developed in the Research in Practice module in their consideration of the appropriate methodology, and drawing on current research and advanced scholarship in the discipline.
The dissertation allows students to demonstrate that they are able to conduct research that is rigorous and to develop creative solutions to complex problems.

Elective Modules

Module Title Overview
Business Analytics Business analytics has become a crucial strategic tool for organisations of all sizes in identifying market trends and patterns and optimising business processes and decision-making. This module is designed to develop the students business-level understanding of the key technologies involved in managing business information needed for decision-making process. This module will equip students with the ability to interpret, conceptualise and convert data into useful information that improves organisations’ performance. This module includes a practical component to develop analytical skills using SAS software, a world leader company in analytics. This software is a graphical interface, menu and wizard-driven tool that empower users to analyse data and publish results. These skills are more vital than ever in large and SMEs organisations and, as such, graduates with an understanding of business analytics are increasingly in-demand in the job market.
Managing Complexity Complexity is one of the salient hallmarks of the 21st century for global managers / leaders. The demands of managing in a complex landscape require knowledge and understanding to promote adaptability, learning and creative problem solving, as well as confidence, which enables the distributed intelligence of the organization / community to flourish.
This complexity arises from operating in multiple geographical markets, engaging in multifunctional activities and dealing with heterogeneity in terms of different businesses, countries (cultures, legislations), and tasks. In other words, global managers / leaders function in many different contexts across cultural geographical and socio-political environments. Hence, they should be prepared to think, act and communicate differently based on a given situation, rapidly accommodating global business challenges. Therefore, complexity is determined by the environment in which global managers / leaders and live. Although naturally different, environments that drive complexity share four common conditions: multiplicity, interdependence, ambiguity, and flux. Coping with the complexity of today’s business environment is not about predicting the future or reducing risk. It is about building the capacity for the global managers / leaders, to adapt continuously and learn speedily, in order to maximize opportunities and at times to survive in an intensely connected and complex world.
Social Media Marketing Analytics Marketing communications play the vital role in supporting and maintaining a brand. This once one-way street then moved to dialogue and has now become multilogue with the exponential growth in Word of mouth (WOM) social media marketing. This module will introduce students to the key concepts of social media marketing.

Students will learn how to understand, critically evaluate and apply conceptual social media frameworks, theories and approaches relevant to their marketing and promotional mix. They will discover how social media networks are used as part of the marketing strategies of a variety of different organisations. They will appreciate and be able to harness the key metrics tools of social media marketing in order to listen, monitor and manage communications through such tools. The module also aims to develop students’ strategic understanding of how to build and manage social media marketing communications campaign which impacts on the identified target audiences and integrates with all other relevant media.
Technology and Innovation Economic growth, increased wealth, higher standards of living, and better quality of life all depend upon productivity increases. And increased productivity is primarily a function of technology and innovation. This course will focus on both the macro aspects – how technology and innovation have contributed to the making of the modern world – and the micro aspects – how technology and innovation influence business. The course will also focus on what factors – social, political, economic, cultural, geographic, and religious – have been conducive to or detrimental to the success of technology and innovation, on both the macro and the micro levels.

There will be special emphasis on the management of technology and innovation, with case studies in different industries and countries used to illustrate and analyse the concepts and ideas covered.

This module will link to Strategy and Decision Making, as the management of innovation, particularly disruptive innovation, is fundamental to a successful corporate strategy – indeed to corporate survival.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 1,000 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3 Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Tuition fee

Annual tuition fee: £22,000

Non-refundable advance deposit

Home/EU students: £1,000
Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Additional fee charges

  • The programme fee outlined is for the full Masters programme including the dissertation element
  • Should there be a requirement to retake modules during an additional term of study or during the dissertation term,  there will be an additional charge per module retaken at the rate applicable to that period of study
  • The module charge will be calculated on a credit basis for each module, in line with the overall credit weighting of the programme  
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

You will be introduced to different perspectives, and encouraged to analyse and interpret information independently. You will also work with diverse and multicultural teams, learning from different perspectives and honing your collaborative skills.

The programme is delivered through:

  • Case studies
  • External guest speakers
  • Group work
  • Lectures
  • Presentations
  • Seminars
  • Simulations
  • Workshops

Assessment Methods include:


  • Written reports
  • Group work
  • Presentations
  • Examinations
  • Oral assessments
  • Interviews
  • Peer assessments

Teaching Staff

Our teaching staff have a high level of academic experience, as well as familiarity with the industry. We also welcome guest lecturers to provide insight into the latest developments in enterprise.

Staff on the programme have published in a range of academic journals, authored books and industry publications.

You will also be allocated a personal tutor, who will meet you on a one-to-one basis at various stages throughout the academic year and give you guidance and advice to support your ongoing personal and professional development throughout your studies at Regent’s University London.

The Programme Leader of the MA Enterprise is Dr Zubin Sethna:

Dr Zubin Sethna is a qualified marketing practitioner as well as an entrepreneur. He is the author of the UK and Europe’s most popular text on Consumer Behaviour (SAGE Publications - 4th Edition in 2019). He has successfully launched five businesses (one of which won a UK National Award). Zubin has conducted research in the UK, Europe, India and China, and has raised external funding of nearly £550k for various academic projects. He is Co-Chair of the Academy of Marketing's Special Interest Group on 'Entrepreneurial and Small Business Marketing' and has been invited to conduct keynote lectures at HE institutions in the UK, EU, China and India. Dr Sethna is the Editor-in-Chief of the prestigious Journal of Research in Marketing and Entrepreneurship, and regularly reviews for a variety of other marketing and entrepreneurship journals.

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Academic Requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree in a(n) accounting, business, economics, financial, mathematical or analytical subject from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language Requirements

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.
For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact [email protected]. Please note, this is a diagnostic test for Regent’s University London only.

The pathways give you the opportunity to tailor your programme to the career you desire. We offer a strong grounding in different aspects of finance, coupled with the option to focus in on a particular interest.

Prospective careers after successful completion of this programme are:

  • Assets and wealth management
  • Energy trading
  • Financial risk management
  • Financial technology
  • Financial trading 
  • Investment banking 
  • Wealth management

Apply now

MA Enterprise (Creative Industries)