Programme details

  • Next start date: Sep 2024
  • Study: Full-time
  • Duration: 1 year

Overview

Unlock your potential as a creator – designing, building and sharing powerful content that connects brands and their customers. 

In our fast-changing digital landscape, businesses are looking to engage with consumers in new creative ways, using content to build awareness and shape customer decisions. Whether you’re looking to build, manage or become a brand, you'll be empowered to build a community, share stories and amplify your voice through the creation of content.

We’ll help you find your voice, form an authentic personal brand and use data to identify your audience – shaping your content to appeal to specific sub-groups. You’ll explore organic versus paid content, examine the range of planning tools available to you, and learn to use the right platforms for maximum impact, engagement, visibility and revenue. 

You’ll also explore the commercial aspects of content creation (monetizing content, the legal and regulatory considerations when promoting products) and discover how brands and agencies engage with creators as partners (influencers or brand ambassadors) and producers (freelance creatives).  

Throughout your course, you’ll join our Creative Studio – a skills track that allows you to develop your expertise in practical fields from digital photography to copywriting and video production. With access to industry-standard studios, software and professional equipment, you’ll build your portfolio while gaining the technical skills to succeed as a creative leader and influencer. 

In your final term, complete a major creative project – applying your knowledge to a suite of content, video documentary, podcast or full marketing plan.

Learn in London – the UK's creative hub

From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the creative arena – gaining valuable work experience and meeting influential industry contacts.

You’ll have direct access to creative networks, events, workshops and industry speakers, both on campus and in the city centre – exposing you to new insights and career options. Plus, you’ll have the opportunity to work on live briefs with real clients looking for ideas and talent.

Graduate with the knowledge and skills to create and manage content in a variety of contexts, working in an agency, in-house or freelance.

Download course specification

The importance of storytelling – Thomas Finetto, Meta
Developing future stories – Dennis de Munck, Ferrari

 

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

During the application process, you'll have the chance to upload supporting documents, including:

  • A copy of your passport (photograph ID page)
  • Academic transcripts and certificates from all previous studies
  • A 500-700 word personal statement (view guidance)
  • If you're not a native English speaker, proof of your English proficiency

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fee: 

  • £26,000 for the academic year starting in September 2024.

Non-refundable advance deposit:

UK students: £1,000
International students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of content creation to life in the classroom: facilitating creativity, innovation and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

  • Seminars and lectures
  • Practical workshops and creative labs
  • Industry masterclasses 
  • Business bootcamps and simulations 
  • Live briefs and consultancy work 
  • Industry placements 

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of content marketing and enabling you to put theory into practice.

Teaching staff

You'll be taught by a range of marketing leaders and research-active academics, who regularly collaborate with luxury brands and agencies, and have work published in journals. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

You'll enjoy guest lectures from influencers and agents; user-generated content creators; PR, advertising, branding, sponsorship, digital marketing and media production agencies; client-side multinational firms; media owner and publishing houses; market research and trends forecast firms; entrepreneurs and alumni.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through a wide range of task-based projects, multimedia assets, presentations and industry briefs – as well as essays, market reports, business plans and data collection. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Academic requirements: Level 7

We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.

One of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications, as deemed acceptable by Admissions & UK ENIC

We also welcome applications from students who don't meet our entry requirements. To be accepted for exceptional entry, you must:

  • Have one year of work experience (if you hold a degree lower than a 2:2)
  • Have three years of work experience (if you don't hold a degree)
  • Provide a 500-700 word personal statement outlining your experience/ambitions
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

This will be assessed on a case-by-case basis by academic referral only.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

QualificationSubjectGrade
GSCE*EnglishC (4)
IB SL or HL*English A4
IB HL*English B5
US HSD (studied in a majority English-speaking country)*Cumulative GPA2.5
IELTS*AcademicOverall score of 6.5, with 5.5 or above in each component
UG degreeFrom English-speaking countries – defined by the UKVISecond class

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

You'll graduate ready to become a successful content creator – in an agency, in-house or freelance – prepared to join an international brand or launch your own enterprise:

  • Brand Content Manager
  • Social Media Manager
  • Content Creator / Producer
  • Influencer / Personal Brand
  • Media Planner/Buyer
  • Digital Marketing Manager
  • Account Manager
  • Sponsorship and Endorsements Manager
  • Talent Agent and Reputation Manager
  • Market Research and Trends Forecaster

You'll graduate with the transferable skills needed to choose any career that aligns with your interests.

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

  • 24/7 access to online guidance and resources
  • Exclusive internships, networking opportunities and industry events
  • Personalised consultations – from interview and CV prep to business advice
  • Access to Handshake, connecting you with 650k+ global employers

Structure

This is a full-time course, comprising three terms of study. 

View the 2024-25 academic calendar.

MA Content Creation

Term 1

Module Title
Brands, Storytelling and Influence This module will provide you with a comprehensive introduction to the art of brand storytelling through content. You will learn how brands harness the power of content to reach their target audiences. You will explore the rise of influencer marketing and the impact this has had on media and public relations. You will have regular opportunities to work collaboratively and respond to ‘real world’ briefs.

In the Creative Studio skills track you’ll gain practical skills through access to training, equipment and facilities and opportunities to explore areas such as digital photography, graphic design, on-camera training, copywriting and video production.
Global Marketing Communications In this module you will be introduced to issues, influences and disruptors in international marketing and marketing communications. You’ll gain an understanding of the global communications industry, the role of advertising, principles of public relations, and media planning in a digital age. You’ll explore key concepts and drivers of international marketing and global audiences, and you’ll learn to use data-driven approaches and competitor analysis, in order to devise your own creative approach to a marketing communications campaign. You’ll also pitch and present ideas, and work on vlogging projects.

Term 2

Module Title
The Business of Content In this module you will explore the commercial aspects of content creation including how content creators can monetize content. You will learn how to cost production projects accurately, set rates for your own creative work and understand the financial and considerations of brand partnerships.

You will discover how brands and agencies engage with content creators as partners (influencers/brand ambassadors) and as producers (as freelance creatives). You will gain an awareness of the legal and regulatory considerations when promoting products and services as a content creator or through commercial collaborations.
Content Planning and Promotion In this module you will gain an understanding of how brands use data and tools to identify and understand audiences and shape content and campaigns that appeal to target groups. You will use content planning tools to better understand the relationship between different forms of media (e.g., organic and paid social media content). You will hear from industry experts in social media marketing, search engine optimisation and content production. You will learn how to think strategically, plan content and test and select the appropriate platforms for maximum impact.

You will continue to develop your practical skills in blogging, vlogging and social media content production via the Creative Studio skills track, live projects and assessment.

Term 3

Module Title
Major Project One of the following: 20-minute video documentary with supporting document | 20-minute podcast with supporting document | Suite of campaign content and supporting document | Marketing intelligence report plus a business or marketing plan

Apply now

MA Content Creation

Other Marketing courses