Programme details

  • Next start date: Sep 2023
  • Study: Full-time
  • Duration: 1 year

Overview

Unlock your potential as a creator – designing, building and sharing powerful content that connects brands and their customers. 

In our fast-changing digital landscape, businesses are looking to engage with consumers in new creative ways, using content to build awareness and shape customer decisions. Whether you’re looking to build, manage or become a brand, you'll be empowered to build a community, share stories and amplify your voice through the creation of content.

We’ll help you find your voice, form an authentic personal brand and use data to identify your audience – shaping your content to appeal to specific sub-groups. You’ll explore organic versus paid content, examine the range of planning tools available to you, and learn to use the right platforms for maximum impact, engagement, visibility and revenue. 

You’ll also explore the commercial aspects of content creation (monetizing content, the legal and regulatory considerations when promoting products) and discover how brands and agencies engage with creators as partners (influencers or brand ambassadors) and producers (freelance creatives).  

Throughout your course, you’ll join our Creative Studio – a skills track that allows you to develop your expertise in practical fields from digital photography to copywriting and video production. With access to industry-standard studios, software and professional equipment, you’ll build your portfolio while gaining the technical skills to succeed as a creative leader and influencer. 

In your final term, complete a major creative project – applying your knowledge to a suite of content, video documentary, podcast or full marketing plan.

Learn in London – the UK's creative hub

From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the creative arena – gaining valuable work experience and meeting influential industry contacts.

You’ll have direct access to creative networks, events, workshops and industry speakers, both on campus and in the city centre – exposing you to new insights and career options. Plus, you’ll have the opportunity to work on live briefs with real clients looking for ideas and talent.

Graduate with the knowledge and skills to create and manage content in a variety of contexts, working in an agency, in-house or freelance.

Download Programme Specification

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 1,000 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fees

Annual tuition fees:

  • £23,000 for the academic year starting in September 2023 (read more)

Non-refundable advance deposit

Home/EU students: £1,000
Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Additional fee charges

  • The programme fee outlined is for the full Masters programme including the dissertation element
  • Should there be a requirement to retake modules during an additional term of study or during the dissertation term,  there will be an additional charge per module retaken at the rate applicable to that period of study
  • The module charge will be calculated on a credit basis for each module, in line with the overall credit weighting of the programme  
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes. The University reserves the right to alter fee levels.

Teaching and assessment

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of content creation to life in the classroom: facilitating creativity, innovation and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

  • Seminars and lectures
  • Practical workshops and creative labs
  • Industry masterclasses 
  • Business bootcamps and simulations 
  • Live briefs and consultancy work 
  • Industry placements 

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of content marketing and enabling you to put theory into practice.

Teaching staff

You'll be taught by a range of marketing leaders and research-active academics, who regularly collaborate with luxury brands and agencies, and have work published in journals. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

You'll enjoy guest lectures from influencers and agents; user-generated content creators; PR, advertising, branding, sponsorship, digital marketing and media production agencies; client-side multinational firms; media owner and publishing houses; market research and trends forecast firms; entrepreneurs and alumni.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through a wide range of task-based projects, multimedia assets, presentations and industry briefs – as well as essays, market reports, business plans and data collection. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

Qualification Subject Grade
GSCE* English C (4)
PTE Academic  

Overall score of 67, with 59 or above in each individual component

 

IB SL or HL* English A 4
IB HL* English B 5
US HSD (studied in a majority English-speaking country)* Cumulative GPA 2.5
IELTS* Academic Overall score of 6.5, with 5.5 or above in all 4 component parts
UG degree English-speaking country (as defined by UKVI) Second class

*qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non- UK/Irish nationals.

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

You'll graduate with the skills needed to become a successful content creator – in an agency, in-house or freelance – ready to join an international brand or launch your own enterprise:

  • Brand Content Manager
  • Social Media Manager
  • Content Creator / Producer
  • Influencer / Personal Brand
  • Media Planner/Buyer
  • Digital Marketing Manager
  • Account Manager
  • Sponsorship and Endorsements Manager
  • Talent Agent and Reputation Manager
  • Market Research and Trends Forecaster

Structure

This is a full-time programme, comprising three terms of study.

MA Content Creation

Term 1

Module Title
Brands, Storytelling and Influence This module will provide you with a comprehensive introduction to the art of brand storytelling through content. You will learn how brands harness the power of content to reach their target audiences. You will explore the rise of influencer marketing and the impact this has had on media and public relations. You will have regular opportunities to work collaboratively and respond to ‘real world’ briefs.

In the Creative Studio skills track you’ll gain practical skills through access to training, equipment and facilities and opportunities to explore areas such as digital photography, graphic design, on-camera training, copywriting and video production.
Global Marketing Communications In this module you will be introduced to issues, influences and disruptors in international marketing and marketing communications. You’ll gain an understanding of the global communications industry, the role of advertising, principles of public relations, and media planning in a digital age. You’ll explore key concepts and drivers of international marketing and global audiences, and you’ll learn to use data-driven approaches and competitor analysis, in order to devise your own creative approach to a marketing communications campaign. You’ll also pitch and present ideas, and work on vlogging projects.

Term 2

Module Title
The Business of Content In this module you will explore the commercial aspects of content creation including how content creators can monetize content. You will learn how to cost production projects accurately, set rates for your own creative work and understand the financial and considerations of brand partnerships.

You will discover how brands and agencies engage with content creators as partners (influencers/brand ambassadors) and as producers (as freelance creatives). You will gain an awareness of the legal and regulatory considerations when promoting products and services as a content creator or through commercial collaborations.
Content Planning and Promotion In this module you will gain an understanding of how brands use data and tools to identify and understand audiences and shape content and campaigns that appeal to target groups. You will use content planning tools to better understand the relationship between different forms of media (e.g., organic and paid social media content). You will hear from industry experts in social media marketing, search engine optimisation and content production. You will learn how to think strategically, plan content and test and select the appropriate platforms for maximum impact.

You will continue to develop your practical skills in blogging, vlogging and social media content production via the Creative Studio skills track, live projects and assessment.

Term 3

Module Title
Major Project One of the following: 20-minute video documentary with supporting document | 20-minute podcast with supporting document | Suite of campaign content and supporting document | Marketing intelligence report plus a business or marketing plan

Apply now

MA Content Creation