Speaker: James Hardy, director of International Business Development & Marketing for Alibaba.com
Alibaba.com is a global e-commerce platform for small businesses and the flagship company of Alibaba Group.
Ever since its founding in 1999, Alibaba.com’s mission has been to make it easy for millions of buyers and suppliers around the world to do business. To date, the entire Alibaba.com online community has more than 79.7 million registered users in more than 240 countries and regions, and offices in more than 70 cities around the world. Alibaba.com Europe opened its London office in spring 2009 making it even easier for UK companies to do business internationally. Alibaba.com is dedicated to helping UK small businesses achieve their goals and they aim to help open a world of new markets for UK buyers and suppliers.
James Hardy, EMEA Marketing Director, Alibaba Group
James Hardy is the Director of International Business Development & Marketing for Alibaba.com in the European region. Alibaba.com is a global e-commerce platform for small businesses intended to be the go-to English-language platform for cross-border trade and purchases between any two countries as well as helping small businesses worldwide expand to overseas markets.
In this role, Hardy is tasked with raising Alibaba.com’s brand profile across Europe so that more small businesses can benefit from online, international trade and grow their business using Alibaba.com.
With more than 18 years global management experience, James leads both strategy development and implementation for the marketing and brand efforts of Alibaba.com across Europe.
Before joining Alibaba.com in Europe, Hardy was based in Sydney and held a senior executive role within a major global communications company, with responsibility across 22 offices in the Asia Pacific region.
Prior to that role, Hardy spent nine years in San Francisco where he was General Counsel and held two board roles with public relations companies with global responsibilities across 30 offices. Hardy brings a strong track record of building strategic partnerships and managing complex deals. Hardy is a qualified solicitor and holds an MBA from Melbourne Business School.
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Last updated: 13 February 2017
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