Transnational Marketing Seminars

Transnational Marketing Seminars are part of the postgraduate programme at Faculty of Business and Management and run by RCTS.

Transnational Marketing is a relatively new concept in Business and Management focusing on cross border challenges for marketers home and abroad. In these seminars, Regent's Centre for Transnational Studies bring internationally recognised academics and industry leaders to the classroom to benefit Regent's students and staff from cutting edge knowledge in the field.

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In the past, many distinguished business leaders and academics participated in the programmes including Prof Marc Opresnik (St Gallen and Lubeck universities), Dr Svend Hollensen (University of Southern Denmark), Prof Joseph Giacomin (Brunel University), Dr Finola Kerrigan (University of Birmingham), Dr Jonathan Wilson (University of Greenwich), Dr Nadine Waehning (York St John's University).

In 2015, the following seminars are planned in the series:

05 February 2015: Marcela Gonzales, Ria Financial - Driving a Transnational Business to Success

12 February 2015: Prof TC Melewar, Middlesex University - Ranking, Reputation and Research (3Rs) of Universities

19 February 2015: Prof Keith Walley, Harper Adams University - Country of Origin Effects on Chinese Food Consumers 

26 February 2015: Prof Elif Cepni, Bahcesehir University - Convergence Scenarios and Income Gap

12 March 2015: Dr Finola Kerrigan, University of Birmingham - Branding films for transnational audiences

19 March 2015: Hilma Gustavsson and Mark Goddard, Secure Value - Market Entry Challenges in Emerging Economies

26 March 2015: Prof Marc Opresnik, University of St Gallen and University of Applied Sciences Lubeck- Social Media Marketing as a means to achieve a unique advertising proposition with special focus on content marketing

2015 Spring TMS Programme  

Places are limited, please RSVP at

For further information or queries, please contact:


Regent's Centre for Transnational Studies
Regent's University London
Regent's Park, Inner Circle
London NW1 4NS UK