For January 2022 entry, this course is titled BA (Hons) Global Management (Events & Experience Management). All other course details remain the same.
This integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.
The foundation year is structured around an entrepreneurial challenge, with modules that introduce the transferable skills you will need at degree level and beyond.
Once you have successfully completed your foundation year, you will progress to the first year of BA (Hons) Business and Events Management.
You’ll gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, you’ll develop specialist knowledge in your chosen course.
About this course
Experience economy is distinctive from service economy, focusing on the way consumers enjoy their experience rather than the product or service itself.
This course explores the rise, viability and impact of the events and experience industry and gives you the practical skills needed to understand, and act upon, the demands and challenges of creating and managing bespoke experiences in global markets.
Building on a strong business management foundation, you’ll learn how to conceptualise and plan events while handling all aspects of the management process, including venue selection, operations, logistics, design, marketing and health & safety. You’ll also learn to work with the unique demands, needs and challenges of your clientele while exploring how your decisions can influence consumers, stakeholders, partners, employees and shareholders.
Adopt a luxury angle and enhance consumer experiences by making use of technology, storytelling and targeted content – profiling customers and implementing creative campaigns using AI, big data and social media.
Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and give you the strategic skills to combat them.
You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.
Download the Programme Specification