BA (Hons) Global Management (Marketing) Top Up

Overview

Please note this is for entry into the third year of the BA (Hons) Global Management (Marketing) degree.

This degree is designed for students who already have an existing qualification in a business-related discipline and want to build upon their skills and knowledge in a specialist area of business and management.

You will join the final year of this degree, focusing your studies on your chosen pathway. This flexible structure enables you to develop specialist skills in marketing, as well as build upon the general business knowledge that you gained from your prior qualifications.

The Marketing Pathway

The global marketplace is constantly being reshaped by new technologies, emerging trends and shifting audiences. In order to compete in this environment, you’ll need to develop innovative and flexible strategies that meet the ever-changing demands.

This pathway focuses on marketing theory and practice – helping you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop integrated strategies, build creative campaigns and convert targets into leads while managing teams across the globe.

You’ll examine current debates, such as the extent to which big data will replace traditional data collection methods and start to think from a marketing communications (marcomms) perspective – developing new campaign objectives and crafting effective messages, supported by independent research and competitor analysis.

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.

Download the Programme Specification

Structure

This programme lasts one year, and consists only of the third and final year of the BA (Hons) Global Management (Marketing).

Module Title	Overview
Consumer and Marketing Psychology	This module provides both the theoretical depth and the practical examples of consumer and marketing psychology ‘in action’ whilst remaining very accessible to you. The module also aims to incorporate other academic disciplines which have made a significant contribution to the area of consumer and marketing psychology. Thus sociology, anthropology, economics and neuroscience form the scientific base on which consumer behaviour stands as an academic subject.
Contemporary Marketing in Action	The module aims to invite students to recognise alternative approaches to the study of marketing and consider the development of marketing thought and theory, as well as contemporary issues and critical insights. Students will learn how to review and analyse markets and this skill enables them to better manage issues surrounding change management, forecasting, risk perception and trend analysis as shaped by marketing in action. Students will be given the opportunity to act in the role of marketing practitioner. This module will also serve to augment awareness and ability to apply the principles of ethical research as appropriate to your chosen project or topic. The objectives of the module are to: enable students to develop their independent learning skills while gaining an experience of marketing practice establish and develop students’ own critical framework of what contemporary marketing practice is at a societal, organisational and personal level combine individual expression of their learning experiences with an academic critique of contemporary marketing in action
Digital Marketing and Data Analytics	This module seeks to provide you with a clear and demystified treatment of this critical area of Marketing, further focusing on the application and analytics for the purpose of strategic decision-making. In keeping with an evolving and innovative discipline, key themes of the module include Entrepreneurship and Creativity. The many ethical considerations around Marketing Analytics mean that Stewardship is also a core theme.
Marketing Strategy	This module draws together learning and skills across all other marketing related courses so you gain a holistic picture of how these elements contribute to real-life management decision-making. The focus is on equipping you with the confidence to analyse the competitive and external environments, as well as the internal drivers, in order to assess and produce for themselves, commercially focused marketing plans. Utilising and developing familiarity with a range of theoretical frameworks, there will be a clear emphasis on appreciating the conflicting elements and methods of resolution, in delivering sustained profitability from customer acquisition and retention. Extant and contemporary academic research will be critiqued to encourage intellectual rigour in understanding the nature of scholarly work and its contribution to commercial decision-making. Stewardship and creativity are the two key themes, embedded in this module. Throughout the delivery of the module, you get to appreciate the ethics and sustainability of marketing choices; and are encouraged to be creative in their approaches whether it be discussions, analysis or offering recommendations.
Optimising Operations and Change	This module will allow you to study how businesses manage change well and in some cases why this goes wrong? The module aims to enable you to understand in depth and gain detailed new insights into the systemic nature and impacts of challenging but essential change management processes for business. The module further aims to enable you to differentiate between simplistic knowledge management ‘solutions’ and the process of knowing how to ‘make a difference’ – the practice of power – which lies at the heart of effective management, leading to sustainably optimised change within a business context.
Free option	You will also choose another elective module from any across the BA (Hons) Global Management at Year 3.

You will also select one of the following modules:

Module Title	Overview
Brand Strategy	Through an understanding of consumers’ mind sets and multiple branding perspectives students will be able to effectively build, manage and strategically position brands and plan marketing efforts. They will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market and financial performance. Initially the focus is on understanding the different perspectives of strategic brand management and combining it with the mental processes that underlie consumers’ brand choices and preferences as a result of both rational and emotional drivers. For branding to be successful it needs to resonate and be communicated at meaningfully and emotionally relevant levels, with consideration for intercultural issues. The focus thereafter is on applying the acquired knowledge of brands and consumers and creatively linking it to the company’s performance. This module introduces theories and empirical studies aiming at a better understanding of the new media technologies and their significance in regards to branding strategy. This module facilitates progress in a career path towards international brand management due to its strong managerial and strategic approach, including focus on consumer and market insight and economic principles of marketing accountability.
Essential Law for Marketers	This module is designed to allow you to explore essential statutes, case law and regulations protecting and providing a framework for business to market themselves effectively in a global marketplace. You will be exposed to the issues of privacy law, cross border considerations and gain a full appreciation of the conditions that protect consumers.
PR and Corporate Communications	This module aims to introduce you to the world of Public Relations (PR) and the role it plays in marketing communications. There is a particular focus on how PR has changed over the past decade through the development of social media and digital technology. Moreover, the module aims to challenge your entrepreneurial skills through discussions on what creative PR is in a saturated marketplace. These discussions are crucial in a world where consumers are co-creators of content, and PR managers have the role of facilitating and controlling brand messages. Whilst the online element of PR is inevitably the main focus for PR practitioners, the module also highlights the crucial role of offline channels. As such, some of the above themes are more critically developed from the Principles of Marketing, Marketing Communications, Marketing Strategy and Branding modules. You will critically analyse the problem with traditional theoretical models for PR, campaign structures and the leadership issues with managing campaigns. You will develop an insight into the management of stakeholder relations and corporate communications, particularly with clients, bloggers, journalists and audiences. The module will develop the intercultural intelligence of students and their ability to communicate through different mediums. You will gain knowledge on the different types of PR (such as health, education, entertainment, etc.), the different types of PR jobs (such as PR companies, PR agencies, freelance, etc.) and examine the futuristic role of PR in augmented and virtual reality.
Services Marketing	The service sector is the fastest growing and most dominant part of the economies of the UK and many developed countries. The scope of service marketing is wide including, amongst others, financial services, leisure tourism and hospitality to not-for-profit and charity organisations. Marketing services is very different from marketing physical products; the difference arise in the design of the extended marketing mix and its implementation. Services are not just limited to service industries, but they do represent a huge growing percentage of the world economy according to Zeithamel, Bitner and Gremler (2012), which adds to the growing phenomena of the internationalisation of services, offering intercultural and entrepreneurial solutions to service issues. This module builds on the general introductory module Principles of Marketing, which introduces Services Marketing but not in the depth of this module. It is extremely appropriate to Business and Management undergraduates, many of whom graduate to service industries (finance, consultancy and marketing etc.). On successful completion of this module you will have experience of using a toolkit of techniques particularly adapted to service businesses, focusing on the experience of the customer and how this can be improved through processes, good stewardship and creativity.

Module Title	Overview
Corporate Governance and Global Financial Ethics	This module will introduce you to the typical requirements of senior executives in business organisations in relation to governance and ethical issues. You will learn from studies of cases and situations that are both current and have an impact in the field. The issues of risks both financial and non-financial will be considered and the student will be challenged to engage with the deeper consequences of executive action in these areas.
Global Banking	The module aims at allowing you to critically analyse the most relevant managerial topics of commercial and investment banks, post the 2008 global financial crisis. You will be expected to engage with the challenges such as regulatory frameworks facing traditional financial intermediation services which continue to be essential for a variety of economic agents, but struggle for creating value for their shareholders. The module aims further at enabling students to understand, analyse and critically examine the purpose, principles and fundamental concepts of today’s commercial and investment banks.
Islamic Finance	Islamic financial institutions operate in over 80 countries; Sharī’ah compliant (Islamic) finance has spread rapidly from the Arab world and Asia to penetrate Europe and North America. The module aims to enable you to understand, analyse and critically examine the purpose, principles and concepts of today’s Islamic financial markets, instruments and institutions, according to Islamic rules and regulations (Shariah). The module aims to provide an in-depth background to the subject and clear descriptions of all major products and institutions.
Mergers and Acquisitions	Mergers & Acquisitions (M&A) are a worldwide phenomenon that entails the large-scale reorganisation of industries that call for policy decisions at the highest level. The module provides with an invaluable insight into how the theories of corporate finance, economics, accounting and financial management work in practice. You also learn how the non-finance subjects such as strategy and organisational behaviour can be applied to real world financial problems. M&A offers you an experiential learning at the case study level.
Entrepreneurship Finance and Venture Capital	This module will allow you to focus on the financial valuation of a new business. A range of methods of obtaining finance and analysis of funding structures will also be a feature. You will explore developments in valuation methodology which investigate modern approaches to asset classes including non-tangibles.
International Business Law	This module aims to allow you to examine the fundamentals of international business law and its practical implications for international business transactions. You will be able to engage with a range of legal concepts which underpin the business world by providing a framework for cross border transactions. In particular the legal background of the EU will feature as a topic for investigation.
Project Management for Enterprise	The aim of this module is to facilitate your full understanding of Project Management tools and techniques. The role of the project manager in balancing between controlling organisations costs and risks whilst also maintaining quality will be emphasised. You will learn how an understanding of how to apply these techniques can help organisations in carrying out large scale complex projects within budget and on time. This module also aims to move between theoretical and practical content to equip you with critical skills in planning, executing and monitoring complex projects.
Web and App Design for Innovation	This module aims to equip you with an in depth overview of the strategic importance of a strongly designed online and mobile presence. You will acquire the skills and knowledge required to undertake web and mobile app content design and development, from conceptualisation to development.
Corporate and Management Law	This module aims to give you a thorough understanding of the key principles of corporate and management law. The module will examine the legal aspects of incorporated and unincorporated businesses in general and focus on company law in particular. The module will also aim to allow you to determine how legal issues in leadership and management engage with corporate entities. A range of corporate structures will be explored alongside the rights and obligations of various corporate stakeholders.
Global Family Business	Globally over 60% of businesses are family businesses. Most of these will be small to medium in size. However, the top 100 family businesses in Europe have a combined turnover in excess of the GNP of Spain. This module aims to ensure that you are fully aware and appreciative of the role played and challenges faced by such businesses. This module will also help you to understand how relationships between family, business and ownership impacts on global business growth. You will apply insights gained from other modules to the family business context, and will thereby gain a fresh perspective in this module. The module will highlight important differences in the governance and strategic impetus of family-run businesses compared to conventional organisations. Inter- and intra-generational issues will be covered.
International HRM	This module aims to allow you to further your knowledge of HRM from an international perspective. It is aimed at those students who see their future as a manager and wish to develop a greater understanding of the key debates and practices around people management in a global business context. The module combines theory with practice and focusses on the key HRM areas that a developing manager will need to be fully aware of.
Visual Analytics and Big Data Management	In the digital age, crucial insights can be derived from information gathered from a myriad of sources that underpin organisations in all sectors (commercial, industrial, entertainment, and public sectors). Organisations are increasingly driven by a need to gather, visualise, and monetise digital information. Visual analytics and big data management have become strategic tools for organisations of all sizes. Modern managers need to have a keen appreciation of the possibilities that lie in data analytics, the vision to exploit these possibilities, and the strength of leadership to drive projects home. Creativity is key to the effective curation and visualisation of information for the purposes of key decision-making.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

Apply online
Apply through UCAS (The Regent’s UCAS code is R18)

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
One academic letter of recommendation
A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
A copy of your passport photograph (ID) page
If you are not a native English speaker, proof of your English proficiency

Credit Transfer

If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Fees

Tuition fees

£18,500 per annum

Non-refundable advance deposit

Home/EU students: £1,000
Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

An initial non-refundable advance deposit paid when you accept your offer of a place
The advance deposit is allocated against the first term’s fees
Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing
The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
The fees quoted here are for one academic year of study
Fees for subsequent years of study are subject to fee inflation
The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Teaching and assessment

Due to the COVID-19 pandemic, teaching and assessment will take place online for the Summer 2021 Term. See Returning to Regent's and our FAQs for more information.

Academic calendar

Contact hours and expected workload

Our modules are designed with 10 or 20 credits (equivalent to 100 or 200 notional learning hours). The notional learning hour includes directed and self-directed learning hour. Directed learning hours, such as lectures, seminars, labs or workshops, are normally 3 hours per week per module. In total, you will have approximately 18 to 21 directed learning hours per week in each term.

Teaching staff

Our teaching staff represent a diverse range of professional and academic backgrounds, with a large percentage having extensive industry experience. Many are research-active and regularly publish in respected academic journals and at conferences. We are very proud of the global nature of our programme, and our lecturers also reflect this ethos, coming from a wide variety of countries and cultures across the world. In every way, you will feel part of a genuine global family.

We provide a focused and personal treatment of our students as they progress through the programme. We ensure that students enjoy open lines of communication with lecturers and heads of programme alike.

All our staff hold postgraduate qualifications in their subject area, and a large section hold PhDs or are studying for one. In addition, most of our staff are holding the Fellowship of Higher Education Academy (HEA) from Fellow to Principal Fellow. We also encourage our teaching staff to undertake the Postgraduate Certificate in Higher Education.

Methods of assessment

A wide range of assessment methods are used, including:

Examinations
Presentations
Written assignments
Portfolio
Work and business simulations
Group work
Case study analysis
Simulations
Project based assignments

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Academic requirements

Prior qualification (e.g. HND or HE Diploma or international equivalent) in a business discipline, at a standard 2-1 minimum or equivalent or 240 business related credits from Partner Universities that are approved via an existing or new articulation agreement with Regent’s University London.

English Language requirements

We require proof of English Proficiency. For example, we ask for:

IELTS: Overall score of 6.5, with 6.0 or above in Reading and Writing and 5.5 or above in Listening and Speaking
PTE Academic: Overall score of 58, with 51 or above in each individual component
A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

Our holistic and critical approach prepares you to become flexible, informed and proactive manager. This will enable you to pursue a career in a corporate environment, or become an entrepreneur.

Your career options are varied, and include:

Starting your own business
Advising and consulting
Diversifying a family business
Marketing
Retail
Brand Management
Communications
PR

You may also choose to continue your studies to Masters level. Regent's offers a range of MA degrees in Business & Management including International Business, Management and Luxury Brand Management.

Global Management (Marketing)

BA (Hons) Top Up