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Global Management (Marketing)

BA (Hons) with Integrated Foundation

Programme details

  • Next start date: Sep 2020
  • Future start date: Jan 2021
  • Study: Full-time
  • Duration: 4 years
  • Fee: Sept 2020: £21,000
  • UCAS code: N501
  • Study abroad: Optional

Overview

This integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.  

The Foundation year is structured around an entrepreneurial challenge, with modules that introduce the transferable skills you will need at degree level and beyond.  

Once you have successfully completed your foundation year, you will progress to the first year of BA (Hons) Global Management (Marketing).  

You’ll gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, you’ll develop specialist knowledge in your chosen pathway.  

The Marketing Pathway

The Marketing pathway offers a holistic approach to management studies with a specific focus on marketing. You’ll learn to build creative marketing campaigns that respond to today’s constantly evolving marketplace.  

You’ll have the option to undertake an independent placement or enterprise project to gain industry experience. Alternatively, you can study abroad for a term at one of Regent’s international partners to broaden your understanding of business management in a global context.  

This degree will develop you into a media-savvy marketeer who is able to successfully manage teams and marketing activities across the globe. 

Structure

The global marketplace is a complex landscape that is constantly being reshaped by new technologies, emerging trends and shifting audiences. To compete in this environment, businesses must have a creative and flexible marketing strategy that meets these challenging demands.

This pathway offers a holistic approach to management studies with a specific focus on marketing theory and practice. You will learn how to develop creative marketing strategies using both traditional and new methods and technologies to respond to today’s constantly evolving marketplace. This training aims to develop you into a media-savvy marketer who has the skills to successfully manage teams and organisations across the globe.

In the foundation year, all students take the same core modules.

Foundation Year

Module Title Overview
Enterprise Challenge This module will help you contextualise your academic learning and understand how it relates to the business environment. In teams, you will launch and run a live business start-up. It will be your responsibility to raise capital, open a bank account, and market and sell a real product or service. This exercise will require you to employ all the personal and professional skills you have gained throughout your Foundation year.
Mastering Foundational Numeracy This module will teach you how to analyse and present large amounts of data in a clear and informative manner. You will be trained in Excel and learn how to use statistical and mathematical techniques to solve complex equations or transform vast columns of data into summary statistics. These vital skills enable you to exploit data to make informed business decisions.
Skills for Impact This skills-based module will teach you how to make an impactful impression in both a personal and professional environment. You will learn how to effectively communicate within a business context and efficiently manage work processes. You will also be taught how to source and use reliable sources to identify opportunities and make informed business decisions.
Working with Others In modern business, the key to being a successful entrepreneur is building and maintaining strong working relationships. In this module, you will learn how to work effectively and successfully with others. Collaborative work will teach you how to identify and use your own and your team-members’ individual strengths to contribute towards team success. You will learn the fundamentals of effective communication, both interpersonal and organisational, as well as developing essential strategies in time management and critical thinking.
World of Business This module will introduce you to the mechanisms of global business. You will explore key themes including economics, globalisation, market and industry analysis, and threats and risks. You will also gain an understanding of the competitive environment in which businesses operate, and the tools they use to achieve success.

Year 1

Module Title Overview
Analytical Tools for Business and Finance This module aims to enhance your employability by teaching key numerical techniques and IT tools applicable to business, finance and management. Through reflection and technological application, you will learn how to generate new ideas and identify opportunities to innovate business solutions.
Developing Tomorrow's Global Leaders This module is designed to help you to understand and embody the roles, responsibilities and traits of a true leader. Your main task will be to work together with your peers to support a charity and achieve mutually agreed objectives. Activities could include resolving a unique business problem, raising awareness for the charity, and fundraising. This challenge enables you to take on leadership responsibilities within a real-life business context. You will also be expected to critically reflect on your performance to understand and improve your management and leadership techniques. Working with students from different cultures and nationalities will also give you the intercultural intelligence to work successfully across international boundaries and become a true global leader.
Economics for Business This module focuses on both the micro- and macroeconomic environment in which businesses operate. You will gain a solid understanding of key economic concepts and their implications. This knowledge will help you to identify potential challenges that arise from globalisation and make smart business decisions to overcome them.
Exploring the Fundamentals of Retail and Channel Management This module examines the competitive environment of retail and channel management. You will examine the role of distribution channels, gaining a solid understanding of the key marketing concepts involved in retail and channel management. You will develop various retail marketing strategies and learn how to apply them to real life business scenarios. This training will prepare you to manage retailing or distribution functions in a commercial organisation.
Financial and Management Accounting This introductory module focuses on financial and management accounting, with particular reference to external and internal reporting. You will learn how to make informed business decisions and communicate overall performance using key financial statements. You will also gain an understanding of the key regulations applicable to financial accounting, as well as the nature and cost implications of business decision-making. This module will give you the techniques required to prepare financial statements and formulate your own simulated business plan.
Global Perspectives This is a University-wide common module, which facilitates interpersonal, intercultural and cross-disciplinary learning for all level 4 students enrolled on Regent’s validated degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages students to interact with the broader University community, both socially and academically, asking them to cross the physical and intellectual borders of their degree programmes. Global Perspectives aims to increase self-awareness and prepares students for their subsequent studies by familiarising them with the resources available to meet their lifelong learning needs.

Integrated Business Skills This module will help you develop key transferrable skills that can be used in both academic and workplace environments. Collaborative work will teach you how to work effectively in teams and strengthen your leadership skills. Presentation training will also help become a more confident and impactful speaker. The module will directly relate to the activities and assessment of two other level 4 modules: ‘People-Centric Organisations’ and ‘Principles of Marketing in the Digital Era’.

People-Centric Organisations This module focuses on the key issues associated with people in organisations. You will learn how to handle the employer-employee relationship effectively and implement creative strategies to ensure a better working environment. You will cover a range of disciplines including management, organisational behaviour and human resource management. This training will help you identify organisational challenges and give you the management tools to overcome them.
Principles of Marketing in the Digital Era This module will introduce you to the core principles of marketing. Critical examination of business models will give you real life insight into contemporary marketing issues and challenges such as big data, social media, sustainability and globalisation. You will learn the latest marketing practices, paying close attention to the different ways in which technology is used to improve customer relations.
One elective module Choose between: Brand Identity | Business Analytics | Business Ethics | Career Management | Chinese Culture and Society | Contemporary Intercultural Issues | Creativity, Imagination and Innovation | Design Thinking for Enterprise | Developing a Business Idea | Global Communication Skills | Green Business | Independent Enterprise Project | Independent Placement Project | Languages (Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish) | Latin American Culture and Society | Starting Up a Business | Taking Pictures: Advanced Spanish Through Film

Year 2

Module Title Overview
Business Law Business Law focuses on the fundamental principles of law relating to business transactions, commercial entities and consumer rights. You will examine different types of business organisations and the legal consequences of incorporation. A significant part of the module will focus on contract law and the various aspects of a contractual relationship. Applying legal principles to a variety of different business scenarios will help you understand the legal implications of entrepreneurship and business activity. Upon successful completion, you will have a solid understanding of the legal issues and complexities that exist within a business environment.
Entrepreneurial Marketing The module brings together the disciplines of both marketing and entrepreneurship. Drawing on research material from around the world, you will discover new ideas about marketing in entrepreneur-led businesses and new ventures. You will discuss the impact of the latest technologies in marketing and entrepreneurship. This will give you an understanding of topics such as opportunity recognition, entrepreneurial marketing, innovation and creativity in SMEs, the relationship between market orientation, entrepreneurial orientation and learning orientation and entrepreneurial marketing in family businesses. This module aims to give you a deeper insight into the complex conundrum of the 21st century marketing landscape.
Integrated Marketing Communications This module will train you to think from a branding and marketing perspective. You will examine current digital and non-digital marketing communication (MARCOMS) activities. This knowledge will help you to develop MARCOMs campaign objectives and strategies, and craft effective messaging that is supported by macro/micro market and competitor analysis. You will also consider the impact of social, political and environmental changes, new and emerging online platforms and data intelligence. You will assess and develop integrated marketing communication proposals and learn how to work from both a ‘client-side’ and ‘agency-side’ perspective.
Luxury Brand Management This module focuses on the luxury goods industry and the different marketing approaches that are used to create value for global clients. You will look at how luxury brands deliver concepts that secure brand loyalty and consistently deliver experiences for new and existing target audiences. You will also explore the disruption in luxury branding, the challenges that existing global players face and the emerging trend for inclusivity. You will also gain an understanding of the impact of global forces on luxury organisations such as legal systems and ethical, social, economic and technological changes.
Optimising Operations and Change Organisations must continuously transform their operational processes in order to sustain growth and compete in the 21st century landscape. Looking at the drivers and causes of organisational transformation, you will learn how to diagnose the need and readiness for organisational change. This training will develop you into an effective change leader with the insight and skills to identify potential opportunities and implement new operational processes. You will also build an awareness of the changing global environment and its implications for organisations.
Research Methods This module will teach you how to conduct independent research for both academic and professional purposes. You will learn the theoretical frameworks of the research process, together with practical insights. You will apply this knowledge to a number of different business situations and contexts, gaining an awareness of the complexities of international research studies. You will also examine current debates in business research, such as the extent to which big data will replace more traditional data collection methods.
Sustainability Current challenges such as population growth and the widening gap between nations, concerns over water, food and energy security, and the fast-paced environmental changes have become key issues for many organisations. This module focuses on the meaning and scope of sustainability, from both a business perspective and from wider societal and environmental contexts. You will develop an awareness of current national and international regulatory policies regarding sustainability and corporate responsibility. Engaging with analytical research, you will learn how to assess the challenges and opportunities for businesses and construct innovative strategies to champion sustainability.
One elective pathway module See the Year 2 Elective Pathway Modules section below for more information.
Two elective modules Choose between: Brand Identity | Business Analytics | Business Ethics | Career Management | Chinese Culture and Society | Contemporary Intercultural Issues | Creativity, Imagination and Innovation | Design Thinking for Enterprise | Developing a Business Idea | Global Communication Skills | Green Business | Independent Enterprise Project | Independent Placement Project | Languages (Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish) | Latin American Culture and Society | Starting Up a Business | Taking Pictures: Advanced Spanish Through Film

Year 2 Elective Pathway Modules

Module Title Overview
Experiential Marketing New and emerging technologies are causing a significant impact on the way companies market their brand and respond to customer demands. This module will focus on how brands manage and enhance the customer experience by making an effective use of technology, storytelling and targeted content. It aims to highlight key management principles and challenges in the sensory, emotional and experiential marketing and events industry. You will learn how to implement experiential marketing campaigns and live sustainable events using artificial Intelligence applications including chatbots, virtual and augmented reality, big data and social media. You will also explore the impact of these new experiential marketing technologies and the challenges that arise from globalisation and social, economic and political changes. This module will give you the key skills to deliver successful experiential marketing campaigns and events that match brand experiences to brand promises.
Digital Marketing and Web/Mobile Apps The aim of this module is to explore the important role of digital technologies in an organisation’s digital marketing strategy. You will learn the process involved in developing successful web and mobile applications using industry standard tools. Additionally, you will explore multi-channel campaigns and learn how to measure campaign effectiveness using analytical software. By the end of the module, you will be able to develop an online presence for an organisation and plan an integrated digital marketing strategy.
Social and Ethical Marketing Social marketing is a modern marketing strategy that is used to change consumer behaviour. This module will train you in a range of social marketing strategies that are guided by ethical principles. You will learn to develop and integrate marketing concepts with other approaches in order to positively influence behaviours that benefit individuals and communities. Upon successful completion of this module, you will have the confidence and skills to integrate research, best practice and audience insight in order to create sensitive social change programmes.

Year 3

Module Title Overview
Advanced Marketing Strategy and Digital Analytics This module will give you the skills to develop a unified marketing strategy in order to produce commercially focused marketing plans. You will learn how to combine traditional and digital marketing techniques in order to create an integrated marketing strategy that successfully convert target audiences into leads. You will also consider the development of marketing theory and the contemporary issues that arise from these developments. It will also give you a solid understanding of the ethics and sustainability of traditional and digital marketing choices.
Consumer Behaviour and Services Marketing Consumers cannot evaluate services in the same way as they do with products, and therefore display different consumer behaviours. Understanding this difference enables service businesses to market successfully to their target audiences. This module examines how and why consumers behave the way they do, and what this means for marketing services, ideas and experiences. Using this knowledge, you will learn how to adjust marketing strategy in order to engage with these behavioural differences and successfully market a service.
Marketing Pathway Capstone The Capstone module is the summative module that brings together all the knowledge and skills that you have gained on your pathway in a practical project. You will approach a marketing-related issue currently faced in the industry and build an integrated strategy in order to resolve it. This practical project will help you understand marketing as a process which pushes and reframes what is possible for organisations. Your awareness of current marketing practices and their influence will train to become a creative and ethical marketer.
Strategic Analysis Strategy can be seen as having two main schools – the ‘market-based school’ and ‘resource-based school’. This module explores both perspectives, giving you the knowledge and skills to create an appropriate ‘strategic fit’ for a given organisation. You will learn how to use a range of strategic tools and techniques that are used across many business contexts and organisations. You will explore how organisations analyse their context both externally (environment, industry/market etc.) as well as internally (culture, structure etc.). By the end of the module, you will be able to combine insights from a range of techniques to give a multi-faceted view of the organisation.
Two elective pathway modules See the Year 3 Elective Pathway Modules section below for more information.

Year 3 Elective Pathway Modules

Module Title Overview
Data Visualisation and Analytics for Business In the digital age, crucial insights can be discovered from sources that underpin organisations in all sectors. This module will give you an understanding of big data analysis and effective information visualisation for management decision-making. You will explore human visual perception and apply it practically through data visualisation techniques. Applied sessions will build your knowledge of descriptive and inferential analytics and give you the key skills to become a modern data explorer. You will use cutting-edge software tools such as Viya or JMP from SAS, as well as other industry-recognised tools. As well as the usual academic credit, you will have the opportunity to obtain a joint SAS-Regent’s certificate in recognition of the applied skills learnt during this module. This understanding of visual analytics and big data will enhance your employability and help you stand out from other graduates in your field.
Essential Law for Marketers This module will give you a sound understanding of the legal issues and complexities that exist within the marketing environment. You will cover areas such as consumer protection from deceptive marketing practices, legal barriers to marketing, privacy laws, data protection and legal aspects of advertising. You will explore how these laws can be both advantageous and detrimental to consumers and marketers.
Independent Learning Project The independent learning project is designed to allow you the time and resource to pursue your own learning and research into a topic of your choice. The aim of the ILP is to enable you to critically explore, analyse, and evaluate a specific contemporary phenomenon of the fourth industrial revolution on an organisation within a business management, technological, political, economic, social and/or cultural context, and to develop your aptitude for independent research and analysis.
International Brand Strategy What makes a brand appealing? In this module, you will learn to effectively build, manage, and strategically position brands, and recommend potential overall and specific branding direction for businesses. You will discover the rational and emotional drivers which cause a brand to be appealing, or not appealing, for relevant target audiences anywhere in the world. By the end of this module, you will have developed your core skills in specialised marketing as well as broadened your knowledge of marketing in an international context.
International HRM This module is designed to address many of the key aspects involved in attracting, retaining, and developing people in a global context for achieving and retaining competitive advantage of the organisation. Drawing on a wide range of theories and insightful global real-life case studies, this module provides a real-world understanding of the key debates and practices around human resource management in an international business context. This module will also develop your ability to operate in a team, delivering both written and oral presentations.

How to apply

Applying to study at Regent's University London is a straightforward process. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

 

Fees

Tuition fees

Annual tuition fee for September 2020 entrants: £21,000

Annual tuition fee for September 2021 entrants: £21,500

Non-refundable advance deposit

Home/EU students: £1,000 
Non-EU students: £4,000
Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study commencing in September
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. Students receiving Federal Student Aid are required to attend a school deemed “eligible” by the US Department of Education, or a “deferment only” school with which Regent’s has a consortium agreement. No SPA can be undertaken in the United States. Students who have American citizenship or are Eligible non-citizens who do not currently have US financial aid, are also subject to these terms and conditions if they wish to have Federal funding during any future part of their programme. 
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching and assessment

Due to the COVID-19 pandemic, teaching and assessment will take place online for the Autumn 2020 Term. See Returning to Regent's and our FAQs for more information.

This degree will develop you as a creative leader who is able to harness the opportunities of new technology in a global context.

You will gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, you’ll develop specialist knowledge related to your chosen pathway.

Contact hours and expected workload

Information to follow.

Teaching staff

Our teaching staff represent a diverse range of professional and academic backgrounds, with a large percentage having extensive industry experience. Many are research-active and regularly publish in respected academic journals and at conferences. We are very proud of the global nature of our programme, and our lecturers also reflect this ethos, coming from a wide variety of countries and cultures across the world. In every way, you will feel part of a genuine global family.

We provide a focused and personal treatment of our students as they progress through the programme. We ensure that students enjoy open lines of communication with lecturers and heads of programme alike.

All our staff hold postgraduate qualifications in their subject area, and a large section hold PhDs or are studying for one. In addition, most of our staff are holding the Fellowship of Higher Education Academy (HEA) from Fellow to Principal Fellow. We also encourage our teaching staff to undertake the Postgraduate Certificate in Higher Education.

Methods of assessment

A wide range of assessment methods are used, including:

  • Examinations
  • Presentations
  • Written assignments
  • Challenge-based activities

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

We would typically make you an offer if you have obtained 5 GCSEs at grades A*-C/9-4 (or international equivalent), including mathematics.

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

English is our language of instruction and we require proof of your English proficiency. 
You can demonstrate your English proficiency with:

  • IELTS: Overall score of 5.5 with no score below 5.5 in any of the four components
  • GCSE/IGCSE English: Grade C / 4 (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Password Test (REPT)

For offer holders able to visit us in London, we can provide an on-campus English diagnostic test known as the Regent’s English Password Test (REPT). This test must be arranged in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

Future Opportunities

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

Apply now

BA (Hons) Global Management (Marketing) with Integrated Foundation