The BA (Hons) Global Management with Integrated Foundation is designed for those who do not meet the requirements for direct entry to the BA (Hons) Global Management. It includes one year of studies at the foundation level and then a further three years at BA level.
During your foundation year, will hone your analytical and mathematical skills, learn to write in business English and develop research and critical abilities.
Successful completion of the foundation year guarantees progression to BA (Hons) Global Management (Marketing).
The BA (Hons) Global Management is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway.
The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace.
The global marketplace is a complex landscape that is constantly being reshaped by new technologies, emerging trends and shifting audiences. To compete in this environment, businesses must have a creative and flexible marketing strategy that meets these challenging demands.
The BA (Hons) Global Management (Marketing) offers a holistic approach to management studies with a specific focus on marketing theory and practice. It aims to develop you into a media-savvy marketer with the confidence and capabilities to successfully manage teams and organisations across the globe.
In the first year, you will develop a broad-based business knowledge and the core management skills to prepare you for your specialist pathway. You will also gain an awareness of the important role social responsibility plays within all organisations.
In your second year, you will begin to explore traditional and contemporary marketing strategies and practices in closer detail. You’ll approach every aspect of marketing, from the research phase, to promotional campaigns, marketing strategy and sales forecasts.
You will learn how to analyse and evaluate a range of marketing principles from a global and ethical perspective. Through a series of workshops, you will get the opportunity to put your marketing knowledge into practice and test out the theories you have developed during class.
You will also get to study a selection of electives drawn from diverse subject areas to expand your subject knowledge and gain valuable transferrable skills. These electives range from topics such as psychology to public relations strategy.
This programme will develop you into a confident, socially responsible decision-maker. Your experience at Regent’s will provide you with the business acumen, specialist skills and creative outlook to pursuit a managerial role in marketing.
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