Global Management (Marketing) January 2020 Intake

BA (Hons) with Integrated Foundation

Programme details

  • Next start date: Jan 2020
  • Study: Full-time
  • Duration: 4 years September start | 3.5 years January start
  • Fee: £17,500 - £18,000
  • UCAS code: N501

The BA (Hons) Global Management with Integrated Foundation is designed for those who do not meet the requirements for direct entry to the BA (Hons) Global Management. It includes one year of studies at the foundation level and then a further three years at BA level.

During your foundation year, will hone your analytical and mathematical skills, learn to write in business English and develop research and critical abilities.

Successful completion of the foundation year guarantees progression to BA (Hons) Global Management (Marketing).

The BA (Hons) Global Management is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway.

The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace.

The global marketplace is a complex landscape that is constantly being reshaped by new technologies, emerging trends and shifting audiences. To compete in this environment, businesses must have a creative and flexible marketing strategy that meets these challenging demands.

The BA (Hons) Global Management (Marketing) offers a holistic approach to management studies with a specific focus on marketing theory and practice. It aims to develop you into a media-savvy marketer with the confidence and capabilities to successfully manage teams and organisations across the globe.

In the first year, you will develop a broad-based business knowledge and the core management skills to prepare you for your specialist pathway. You will also gain an awareness of the important role social responsibility plays within all organisations.

In your second year, you will begin to explore traditional and contemporary marketing strategies and practices in closer detail. You’ll approach every aspect of marketing, from the research phase, to promotional campaigns, marketing strategy and sales forecasts.

You will learn how to analyse and evaluate a range of marketing principles from a global and ethical perspective. Through a series of workshops, you will get the opportunity to put your marketing knowledge into practice and test out the theories you have developed during class.

You will also get to study a selection of electives drawn from diverse subject areas to expand your subject knowledge and gain valuable transferrable skills. These electives range from topics such as psychology to public relations strategy.

This programme will develop you into a confident, socially responsible decision-maker. Your experience at Regent’s will provide you with the business acumen, specialist skills and creative outlook to pursuit a managerial role in marketing.

Register for an open day


This is a full time programme with integrated foundation. It takes 4 years to complete if you start in September or 3.5 years if you start in January.

If you begin the programme in January, you will complete your second term in the summer (May to August). This enables you to begin your second year in September and complete your degree in 3.5 years. You will study for the same number of terms as students starting in September, but over a shorter period of time.

Subsequent years of study then follow a standard academic year format of autumn and spring terms.

Regent's elective modules

During your studies you will choose three elective modules in any discipline across the University. This is to give you the opportunity to learn about different subjects. You will be encouraged to choose modules based on what you are most interested in.  

Regent's elective module list*

*Please note that this is an indicative list and that all modules are subject to availability and timetabling constraints.

Foundation year

*Please note, some students may be required to complete an additional module in English language study if necessary.

Module Title Overview
Business Management and Problem Solving As an entrepreneur and future business manager you will potentially face many challenges during a career. These challenges could range from how best to assess a problem before trying to solve it, to thinking of different ways that the problem could be solved.
This module is designed to give you a solid background to the typical approaches, skills and competencies required for everyday problem solving within a business context.

You will be expected to become more comfortable with a range of techniques that can be used and be able to use more than one perspective to address a range of business problems.

You will find that the skills you learn in other modules on this programme will also prove useful in this module as they help you to think about how best to present ideas and solutions and how to persuade others to accept your proposals. The module should be seen as complementary to the Working with Others and Personal Impact.
Entrepreneurial Simulation Students in general are becoming more entrepreneurially aspirational in terms of their future ambitions. Regent’s students in particular have always aspired to this career path.

In both response to this ambition, but also recognising that many students struggle to contextualise their academic learning in a business context, this module is designed to let you apply and exercise your entrepreneurial skills in a pre-designed format. This will require you to display a wide variety of personal and professional skills all of which you will learn on the modules within the Foundation programme.

Essentially, you will be formed into groups and will start a business enterprise on the module. It is your responsibility to raise capital, open a bank account and market and sell a real product or service. It is on these aspects of business which you will be assessed.

This module intends to utilise the Young Enterprise programme that already exists as a UK national programme
Numeracy and Analysis for Business This module provides a foundation for ensuring that you have the right numeracy skills for business. Thus some basic mathematics will be re-examined (simple equations, fractions and percentages, exponents or indices and you will learn some statistics techniques (using averages, transforming data into tables and charts, measuring financial performance).

Vast amounts of data can now be stored in the Cloud and a numeric ability is needed to make sense of these data. For example, if via a search of social media, you find that people in ascertainable and significant numbers would love to buy a “retro” smart phone you will have isolated a potentially lucrative business opportunity. In order to present vast amounts of data in a form which is informative, you will need to use some statistical techniques, such as working out that 50% of consumers in the market you are looking at, would happily spend more than £750 on the “right” phone. Having made some decisions, such as how much of a product to produce and at what price to sell, you will need eventually to assess financial performance (mainly by applying ratios and percentages to financial data).

To help you transform vast amounts data into profit you will need to use some software. The module will provide for the development of spreadsheet skills from the moment you start the course. Not many people know that Excel, for example, can solve very complex equations or transform vast columns of data into a few lines of summary statistics, at the touch of a button, provided, of course, you have the expertise to exploit these characteristics. By the end of the module you will possess this expertise.
Personal Impact This module is designed to improve your personal impact. In this sense, ‘personal impact’ can be viewed as the impression made on tutors and peers, characterised by the quality of the student’s academic work, work processes and communication skills.

Part of your impact will be the ability to speak and write in accurate and clear English, which will be assessed and developed as you progress through the module. You will work on a number of different formats, starting with academic reports and essays in the first half of the course. As the course progresses a more applied business version of these formats will be introduced, including a business report, business correspondence, sales pitch and negotiation. These will tie in with Entrepreneurial Simulation elsewhere in the programme.
The World of Business The module introduces you to the key issues and topics that are all relevant to the three main degree programmes and also gives an insight into how the business principles will be applicable in those courses.

The module will develop your knowledge of the fundamentals of business and how it operates in the real world through developing introductory understanding of economics, supply and demand, market and industry analysis and evaluation, globalisation and assessing opportunities and threats. Much of the knowledge learned on this module can be used and applied in the modules Entrepreneurial Simulation and Business Management and Problem Solving.

This module will help you to understand the significance of interconnectivity, to appreciate how it develops, and to recognise how solutions may be applied to many of the problems that arise. Through the application of these tools you will understand the nature of the competitive environment and the options open to modern businesses to best compete within it. You will also appreciate the importance of communication and cultural differences within and between regions and nations.
Working with Others Business success will often come from the ability to work with others to develop and produce innovative products or services. To add to the complexity ever increasing global connectivity and collaboration means the ability to effectively and successfully work with others will be an important skill to possess.

That is why this module has been designed with collaboration at its core where you, the student, identify and utilise your own individual strengths in order to contribute towards team success. You will learn the fundamentals of effective communication, both written and verbal, identify your strengths and weaknesses using self-perception tools such as ‘Belbin Team Profiles’ as well as develop essential skills in time management, critical thinking. The module should be seen as complementary to the Personal Impact module.

Year 1

Module Title Overview
Academic Environment This module is designed to equip the student with the key skills and knowledge necessary to perform effectively in the academic environment. The module will aim to enable students to be resourceful in data collection, by using a variety of source types to compare and synthesise information, including databases and social media.

Students will learn how to acknowledge the origin of their data responsibly and present information in a clear and succinct way.
Accounting and Finance This module provides you with a fundamental understanding of accounting information systems, with particular reference to external and internal reporting, the nature and implications of costs in business decision-making; and an understanding of the principles of financial management that will enable you to make standard investment and financial decisions both in the long- and short-term.
Analytical Tools and Techniques for Business This module consists of two parts: business mathematics and statistics. The first will provide you with an understanding of linear and non-linear functions, solutions to systems of linear equations, of linear programming and the introductory concepts of mathematics of finance. In the second part, you will learn basic statistical methods from descriptive statistics to introductory concepts of statistical inference. Leaners also use mathematical and statistical functions in Excel.
Business Economics This module will introduce you to the key concepts and theoretical models of market behaviour. This module is expected to equip you with the necessary tools to develop a good understanding of both the microeconomic and macroeconomic environment in which a business operates.
Global Perspectives This is a University-wide common module, which facilitates interpersonal, intercultural and cross-disciplinary learning for all level 4 students enrolled on Regent’s validated degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages students to interact with the broader University community, both socially and academically, asking them to cross the physical and intellectual borders of their degree programmes. Global Perspectives aims to increase self-awareness and prepares students for their subsequent studies by familiarising them with the resources available to meet their lifelong learning needs.
People and Organizations This module aims to provide a base knowledge of the key issues associated with people in organisations. The rationale of this module is to not only provide you with the key concepts and theoretical knowledge programmes but also to provide exposure to wider academic skills and analytical tools.

The module also aims to help you to identify the challenges which confront management and introduces management models used for the effective analysis and evaluation of those challenges. This module will provide the basis for evaluating the competing perspectives on what determines and influences the behaviour of people and how to manage people effectively and efficiently in contemporary organisations. You will be provided with the analytical tools to creatively understand and solve organisational and people issues.
Principles of Marketing This module is designed to introduce you to the core principles of marketing and give you a good understanding of the role of the marketing function within organisations. Marketing is about recognising, understanding and meeting the needs of your customers, who are becoming more and more demanding. This module will help you to understand how successful organisations have a marketing focus. It will consider the ways in which marketers can work effectively together with other departments to ensure that customer-centricity permeates throughout the organisation.

Technology and, in particular, the internet is transforming marketing at an incredible rate and hence this module will pay particular attention to the different ways in which marketers can make use of technology such as social media to improve their relationships with customers. Such technology also enables marketers to cross international boundaries with relative ease and the implications of this from the perspective of running international campaigns will be considered.
Regent's Elective Module The Regent’s elective modules allows you to select modules outside your subject area that will broaden your knowledge and perspective to further diversify your learning.

Year 2

Module Title Overview
Introduction to Business Law The module aims to enable the student to understand the fundamental principles of law relating to business transactions and commercial entities, as well as being aware of consumer rights.

The module will introduce you to the law relating to business and management transactions and the legal implications of conducting different types of business activity. You will examine the principal legal concepts which engage in contract, tort and consumer protection. Further consideration will be given as to how business law engages with entrepreneurship and stewardship, as well as its role in ethics, sustainability and responsibility.

You will gain an understanding of the sources and characteristics of English law, you will also examine international law, human rights and the law of the European Union. Comparative jurisdictional differences will be explored within the context of entrepreneurship.
Marketing Communications This module will focus you on already developing branding and marketing skills by focusing on articulating, crafting and planning marketing communications (MARCOMS) messages and media from brand and product/service referral and analysis and of macro, micro markets and competitor analysis.

You will develop skills in communicating brands, non-brands, products and/or services with their relevant existing and/or new audiences, and how this can be achieved You will be introduced to the importance of management of creativity in this specialized area within marketing.

Advances in technology demands consideration of the growing plethora of digital communications platforms, rich data intelligence on disparate audiences, international and national cultural sensitivities between audiences. Marketing communications is almost unrecognisable from that of previous decades.

You will develop skills in identifying new and existing audience opportunities, by developing marketing communications which can be rolled-out across international borders. They will explore audience reach, buyer insights and be able to create evidence-based single-minded propositions.
Marketing Research The aim of this module is to provide you with an understanding of the importance of information as an aid to operational and strategic decision-making in marketing. You will explore what information is needed to enable informed decisions to be taken, the ways that information is used, the nature and sources of this information, how to gather, analyse and interpret it and how it is applied to marketing decisions.

You will explore the limitations on the uses of such information, and how to decide how much information is needed to enable various types of decision to be taken. This module gives you an understanding of the basic principles, processes and technical/statistical aspects of market research and enables you to apply these principles to practical business situations. You will learn the importance of marketing research to making effective marketing decision-making; will develop knowledge of the various qualitative and quantitative research techniques in common usage; and design a marketing research plan, develop a survey questionnaire and write a complete marketing research proposal.
Strategic Management This module aims to allow you to explore and enhance their understanding of how organisations can create and implement strategy. This will predominantly (but not exclusively) be focused on larger organisations. The intention is to help you understand the simple structure or journey of where an organisation currently is, where it might want to get to, and how it might get there in terms of its strategy.

You will be enabled to understand what is going on outside the organisation (in terms of the environment and its industry/market etc.) as well as internally (culture, structure etc.). The module will also introduce you to the demands of the process of managing change. By the end of the module you will be able to combine insights from a range of techniques to give a more considered view of the organisation, its situation, what it might intend to do next and why.
Sustainability This module is the main introduction to broader concepts around stewardship for the programme. It aims to raise awareness and appreciation of the historic, contemporary and long term drivers and challenges impacting on the economy, society and the environment, and how business and societies respond to the various factors that affect them. The module will introduce you to a range of Sustainability concepts/ models and frameworks that relate to business practice, and will also provide you with a futures focus. Being able to identify opportunities and risks towards finding sustainable solutions is crucial for enterprises to develop successfully, be it locally, globally and by sector.
Regent's Elective Module The Regent’s elective modules allows you to select modules outside your subject area that will broaden your knowledge and perspective to further diversify your learning.
Regent's Elective Module The Regent’s elective modules allows you to select modules outside your subject area that will broaden your knowledge and perspective to further diversify your learning.

Year 3

Module Title Overview
Consumer and Marketing Psychology This module provides both the theoretical depth and the practical examples of consumer and marketing psychology ‘in action’ whilst remaining very accessible to you. The module also aims to incorporate other academic disciplines which have made a significant contribution to the area of consumer and marketing psychology. Thus sociology, anthropology, economics and neuroscience form the scientific base on which consumer behaviour stands as an academic subject.
Contemporary Marketing in Action The module aims to invite students to recognise alternative approaches to the study of marketing and consider the development of marketing thought and theory, as well as contemporary issues and critical insights. Students will learn how to review and analyse markets and this skill enables them to better manage issues surrounding change management, forecasting, risk perception and trend analysis as shaped by marketing in action.

Students will be given the opportunity to act in the role of marketing practitioner. This module will also serve to augment awareness and ability to apply the principles of ethical research as appropriate to your chosen project or topic.

The objectives of the module are to:

- enable students to develop their independent learning skills while gaining an experience of marketing practice.
- establish and develop students’ own critical framework of what contemporary marketing practice is at a societal, organisational and personal level combine individual expression of their learning experiences with an academic critique of contemporary marketing in action.
Digital Marketing and Data Analytics This module seeks to provide you with a clear and demystified treatment of this critical area of Marketing, further focusing on the application and analytics for the purpose of strategic decision-making. In keeping with an evolving and innovative discipline, key themes of the module include Entrepreneurship and Creativity. The many ethical considerations around Marketing Analytics mean that Stewardship is also a core theme.
Marketing Strategy This module draws together learning and skills across all other marketing related courses so you gain a holistic picture of how these elements contribute to real-life management decision-making. The focus is on equipping you with the confidence to analyse the competitive and external environments, as well as the internal drivers, in order to assess and produce for themselves, commercially focused marketing plans. Utilising and developing familiarity with a range of theoretical frameworks, there will be a clear emphasis on appreciating the conflicting elements and methods of resolution, in delivering sustained profitability from customer acquisition and retention. Extant and contemporary academic research will be critiqued to encourage intellectual rigour in understanding the nature of scholarly work and its contribution to commercial decision-making. Stewardship and creativity are the two key themes, embedded in this module. Throughout the delivery of the module, you get to appreciate the ethics and sustainability of marketing choices; and are encouraged to be creative in their approaches whether it be discussions, analysis or offering recommendations.
Optimising Operations and Change This module will allow you to study how businesses manage change well and in some cases why this goes wrong? The module aims to enable you to understand in depth and gain detailed new insights into the systemic nature and impacts of challenging but essential change management processes for business.

The module further aims to enable you to differentiate between simplistic knowledge management ‘solutions’ and the process of knowing how to ‘make a difference’ – the practice of power – which lies at the heart of effective management, leading to sustainably optimised change within a business context.
Free option You will also choose another elective module from any across the BA (Hons) Global Management at Year 3.
Individualised Learning Project The module is only available at the discretion of the appropriate Head of Programme. It is also only available as a replacement for credits missing from elective modules within the degree programme. Students with Tier 4 Visa must complete this module at Regent’s campus.

Year 2 & 3 pathway modules

You will also select one of the following modules on your second and one on your third year:

Module Title Overview
Brand Strategy Through an understanding of consumers’ mind sets and multiple branding perspectives students will be able to effectively build, manage and strategically position brands and plan marketing efforts. They will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market and financial performance.

Initially the focus is on understanding the different perspectives of strategic brand management and combining it with the mental processes that underlie consumers’ brand choices and preferences as a result of both rational and emotional drivers. For branding to be successful it needs to resonate and be communicated at meaningfully and emotionally relevant levels, with consideration for intercultural issues. The focus thereafter is on applying the acquired knowledge of brands and consumers and creatively linking it to the company’s performance. This module introduces theories and empirical studies aiming at a better understanding of the new media technologies and their significance in regards to branding strategy.

This module facilitates progress in a career path towards international brand management due to its strong managerial and strategic approach, including focus on consumer and market insight and economic principles of marketing accountability.
Essential Law for Marketers This module is designed to allow you to explore essential statutes, case law and regulations protecting and providing a framework for business to market themselves effectively in a global marketplace.

You will be exposed to the issues of privacy law, cross border considerations and gain a full appreciation of the conditions that protect consumers.
PR and Corporate Communications This module aims to introduce you to the world of Public Relations (PR) and the role it plays in marketing communications. There is a particular focus on how PR has changed over the past decade through the development of social media and digital technology. Moreover, the module aims to challenge your entrepreneurial skills through discussions on what creative PR is in a saturated marketplace. These discussions are crucial in a world where consumers are co-creators of content, and PR managers have the role of facilitating and controlling brand messages. Whilst the online element of PR is inevitably the main focus for PR practitioners, the module also highlights the crucial role of offline channels. As such, some of the above themes are more critically developed from the Principles of Marketing, Marketing Communications, Marketing Strategy and Branding modules.

You will critically analyse the problem with traditional theoretical models for PR, campaign structures and the leadership issues with managing campaigns. You will develop an insight into the management of stakeholder relations and corporate communications, particularly with clients, bloggers, journalists and audiences. The module will develop the intercultural intelligence of students and their ability to communicate through different mediums. You will gain knowledge on the different types of PR (such as health, education, entertainment, etc.), the different types of PR jobs (such as PR companies, PR agencies, freelance, etc.) and examine the futuristic role of PR in augmented and virtual reality.
Services Marketing The service sector is the fastest growing and most dominant part of the economies of the UK and many developed countries. The scope of service marketing is wide including, amongst others, financial services, leisure tourism and hospitality to not-for-profit and charity organisations. Marketing services is very different from marketing physical products; the difference arise in the design of the extended marketing mix and its implementation. Services are not just limited to service industries, but they do represent a huge growing percentage of the world economy according to Zeithamel, Bitner and Gremler (2012), which adds to the growing phenomena of the internationalisation of services, offering intercultural and entrepreneurial solutions to service issues.

This module builds on the general introductory module Principles of Marketing, which introduces Services Marketing but not in the depth of this module. It is extremely appropriate to Business and Management undergraduates, many of whom graduate to service industries (finance, consultancy and marketing etc.). On successful completion of this module you will have experience of using a toolkit of techniques particularly adapted to service businesses, focusing on the experience of the customer and how this can be improved through processes, good stewardship and creativity.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

Application deadlines

January 2020

Priority deadline: Wednesday 11 December 2019 click here to find out more about this deadline

September 2020

Early deadline: Wednesday 11 December 2019 click here to find out more about this deadline
Priority deadline: Wednesday 15 January 2020 click here to find out more about this deadline
Late deadline: Wednesday 25 March 2020 click here to find out more about this deadline

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent via email to the Regent’s Admissions Department

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3 Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Future Finance loans

Alternative loan funding* for students studying at Regent's University London.

Full details

Undergraduate loans - Student Finance England 2018/19

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Full details

Tuition fees for January 2020 entrants

Please note that students joining us in January 2020 for either the foundation year or first year of their undergraduate programme will be required to take a summer term of teaching as their first level of study is accelerated. This means that you will be expected to make 3 payments between January 2020 and December 2020.

Fees are payable as shown in the table below:

Fees Payable for each term
    Sep 2019 Jan 2020 *May 2020 Sep 2020 Jan 2021
Programme Start Date Jan 2020 N/A £8,750 £8,750 £9,000 £9,000

Please note that the above table only shows the cost for the first two years of your studies. You will still, however, be liable for fees until the end of your course. The fees after the years above are not currently listed, but will be published when they have been confirmed. *This term only applies to January starters for their first year of study at Regent’s.

Tuition fees for September 2020 entrants

Annual tuition fee: £18,000

Non-refundable advance deposit

Home/EU students: £1,000 
Non-EU students: £4,000
Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one year of study for those starting in September 2019 or January 2020
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

The Global Management programme is designed to encourage both your academic and personal development. You will learn and consider core principles of innovation and entrepreneurship in lectures, seminars, and through online classroom activities.

As you progress, you will be encouraged to take a more critical approach, applying what you have learned by exploring real-world case studies, role play and simulations. Our London location also puts you on the doorstep of a range of pioneering businesses, which you will explore and analyse through visits and guest lectures.

Academic Calendar

Contact hours and expected workload

Our modules are designed with 10 or 20 credits (equivalent to 100 or 200 notional learning hours). The notional learning hour includes directed and self-directed learning hour. Directed learning hours, such as lectures, seminars, labs or workshops, are normally 3 hours per week per module. In total, you will have approximately 18 to 21 directed learning hours per week in each term.

Teaching staff

Our teaching staff represent a diverse range of professional and academic backgrounds, a with large percentage having extensive industry experience. Many are research-active and regularly publish in respected academic journals and at conferences. We are very proud of the global nature of our programme, and our lecturers also reflect this ethos, coming from a wide variety of countries and cultures across the world. In every way, you will feel part of a genuine global family.

We provide a focused and personal treatment of our students as they progress through the programme. We ensure that students enjoy open lines of communication with lecturers and heads of programme alike.

All our staff hold postgraduate qualifications in their subject area, and a large section hold PhDs or are studying for one. In addition, most of our staff are holding the Fellowship of Higher Education Academy (HEA) from Fellow to Principal Fellow. We also encourage our teaching staff to undertake the Postgraduate Certificate in Higher Education.

Methods of assessment

A wide range of assessment methods are used, including:

  • Examinations
  • Presentations
  • Written assignments
  • Portfolio
  • Work and business simulations

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Academic Requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. 

Typically, we will make an offer to a student holding at least 5 GCSEs at grades A-C / 9-4 or international equivalent including Mathematics. Regent’s receives applications from over 170 countries and assesses all international qualifications, for example, we would make an offer of minimum 2.5 GPA for the American High School Diploma.

English Requirements

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 5.5, with a minimum of 5.5 in each individual component
  • GCSE/IGCSE English, grade C / 4 (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English Language Courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact [email protected]. Please note, this is a diagnostic test for Regent’s University London only.

Our holistic and critical approach prepares you to become flexible, informed and proactive manager. This will enable you to pursue a career in a corporate environment, or become an entrepreneur.

Your career options are varied, and include:

  • Starting your own business
  • Advising and consulting
  • Diversifying a family business
  • Marketing
  • Retail
  • Brand Management
  • Communications
  • PR

You may also choose to continue your studies to Masters level. Regent's offers a range of MA degrees in Business & Management including International BusinessManagement and Luxury Brand Management.

Apply now

BA (Hons) Global Management (Marketing) with Integrated Foundation

BA (Hons) Global Management (Marketing)

Makhdoom Zaman

Makhdoom in the grounds at Regent's
'Regent's played a vital role in preparing me for my career. Being exposed to such internationalism at university really helped me to understand people, which is an essential part of politics.' Makhdoom Zaman
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