Teaching and assessment
You will receive a solid foundation by attending lectures, seminars, workshops and presentations. You will also be encouraged to pursue independent learning through literature, articles and texts in marketing, psychology and other disciplines. You will also have access to a Virtual Learning Environment (VLE) which has a wealth of valuable and complementary information.
A regular series of guest lectures from industry experts will give you the latest insights into how emerging techniques and theories are being applied.
Contact hours and expected workload
This is a full time course and runs over 12 months. There are usually classes on four days of the week. In Term 1, you will study three core modules, and in Term 2, your workload will increase to three Core and one Optional module. In Term 3, you will complete your compulsory one month placement before you move onto your dissertation.
Regent's has an excellent international reputation in the fields of marketing and psychology. Many of the course texts are written by staff leading the programme, and guest lectures from leading professionals will show how new techniques are being implemented by pioneering brands. A couple of our leading academics on the programme include:
Dr Zubin Sethna (Head of Programme) is a qualified marketing practitioner as well as an entrepreneur. He is the author of the UK and Europe’s most popular text on Consumer Behaviour (SAGE Publications - 4th Edition in 2019). He has successfully launched five businesses (one of which won a UK National Award). Zubin has conducted research in the UK, Europe, India and China, and has raised external funding of nearly £550k for various academic projects. He is Co-Chair of the Academy of Marketing's Special Interest Group on 'Entrepreneurial and Small Business Marketing' and has been invited to conduct keynote lectures at HE institutions in the UK, EU, China and India. Dr Sethna is the Editor-in-Chief of the prestigious Journal of Research in Marketing and Entrepreneurship, and regularly reviews for a variety of other marketing and entrepreneurship journals.
Professor G Neil Martin is a Life Fellow of the Royal Society of Arts and the author of over 13 books on psychology and the brain, including the UK’s market-leading introductory text, Psychology (Pearson Education) now in its 5th edition. He wrote Europe’s first general textbook on human neuropsychology (Human Neuropsychology, 2e, Prentice Hall). He researches in the areas of the psychology of smell and taste and has written over 150 academic and popular articles on psychology; his journalism includes writing for The Observer, The Times, Restaurant Magazine, Deadpan, and THES. He acts as consultant to business and the media on topics related to the psychology of smell and taste. Clients have ranged from the BBC Good Food Magazine and Wallace and Gromit's World of Inventions to Firminisch, Unilever, Allyn & Bacon and Lever Brothers. Reports of his research have appeared in all major national newspapers, magazines and radio stations and in over 200 outlets nationally and internationally.
Methods of assessment
You will be assessed via:
- Academic essays
- Field research
- Group work
- Live projects
- Research activities
We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.
Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.