This programme with a combined pathway and an integrated foundation focuses on the intersections between fashion buying and marketing.
The integrated foundation has been specially designed to give you the introductory knowledge and skills needed to confidently progress to degree-level study.
In your foundation year, you will develop a broad understanding of the creative industries, touching on aspects of fashion design, fashion marketing, illustration, interior design and graphic design.
Once you have successfully completed your foundation year, you will progress to the first year of BA (Hons) Fashion Marketing (Buying).
This combined approach will help you understand the intersections between these two key business functions and teach you to create integrated strategies that attract target markets and increase sales.
This pathway will build your understanding of the fashion market and give you the marketing skills and buying knowledge to work across both disciplines.
You will explore key buying and marketing practices and learn how these two functions work together to create engaging design stories across a range of platforms.
In practice, you will draw upon this understanding to create integrated strategies that are consistent with target markets and audiences. Live projects will teach you how to blend creative storytelling with business acumen.
You will explore a range of innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.
The pathway also examines how the product development, buying and merchandising processes work within contemporary fashion business and marketing.
This degree will train you to become a visionary fashion marketer or buyer who is able to create a consistent design story from range to rail.
This is a full-time, four-year programme, comprising one year of foundation studies followed by three years of study at degree level.
Foundation year modules (Term 1)
|Research - learn core research skills||This module aims to develop your knowledge and understanding of a range of research strategies and techniques and your awareness of contextual, theoretical and historical perspectives. You will develop critical-thinking skills in evaluating and applying research material.|
|Ideas - develop creative, fresh ideas in art and design||This module will enable you to generate and develop creative, fresh ideas in art and design, and will teach you to apply this fundamental knowledge.|
|Make - gain the technical skills to bring your ideas into reality||This module will enable you to apply and improve your technical ability in a range of media, traditional and digital, as you bring your creative ideas into realisation. You will also learn how to present your art and design work effectively.|
Foundation year modules (Term 2)
In the second term, you will choose three out of the five modules listed below, designed to introduce specialist areas of study:
|Design in Industry||The module gives you first-hand experience of the exciting and constantly evolving area of design. You will develop your understanding of the scale and breadth of contemporary forms and practices within the broader design environment. This module will prepare you to develop and apply design skills within an industry context.|
|Fashion Design||This module offers a broad introduction to the fashion design process. You will gather research and design and construct items in response. These items will be documented through photography and styling exercises. The module introduces the use of basic manufacturing processes and construction techniques, together with the study skills that are integral to the design process. You will make or deconstruct several basic items that you have designed in response to a given brief.|
|Fashion Marketing||This module introduces the fashion industry and the different contexts in which it operates. You will learn about the structure of the industry, the way fashion works and how to stay ahead in this fast-paced industry. You will explore the fashion marketing environment and be introduced to fundamental marketing research skills, tools and methodologies. You will experience creating fashion images, a fashion shoot, and will be involved, where possible, in fashion show and events. By starting to research contemporary fashion companies, you will learn about fashion products, consumers and the marketplace. You will debate current fashion business and marketing issues and learn to present your ideas, working both as part of a team and individually. The module culminates in a collaborative project.|
|Graphic Design||This module explores the fundamental principles, methods and media used by graphic designers. To this end you will be introduced to the design process, design research and creative thinking methods, and you will use key tools and techniques currently used in graphic and digital design. The module also aims to enable you to start to understand the role of the audience or user experience, and the contexts within which graphic designers work. You will develop your ability to use graphic and digital design (photography, typography, illustration) through creating exciting design solutions to one individual and one collaborative graphic design brief.|
|Interior Design||This module prepares you for your undergraduate degree path by providing you with knowledge, understanding and technical skills in the area of interior design. You will gain a broad understanding of spatial principles and concepts for interior environments, and explore how human needs (cultural, social, political and economic) may be met through spatial solutions. You will learn about the design process and start to develop your own skills, tools and work methodologies. You will also explore the design of space through photography, film, drawing and graphics, and test your ideas through material research, model making, installations and spatial interventions.|
BA (Hons) Fashion Marketing (Buying) - Year 1 (Core modules)
|Introduction to Fashion Marketing||In this module you will acquire knowledge of the role of marketing within the fashion industry. You will develop your knowledge of fashion and the fashion business, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn about key fashion marketing theories, tools and methodologies and you will apply these to projects about the contemporary fashion market. You will comprehensively explore the range of marketing activities that fashion companies engage in. You will complete projects where you will apply theory to practice in assignments that include developing a promotional campaign and associated visual, virtual and text-based work.|
|Fashion Images||In this module, you will explore how images are used as a means of communication in fashion. You will explore the roles of graphics and typography, styling and photography in communicating about fashion. You will study how the fashion industry promotes its products and creates brand awareness through, for instance; the web, advertising, advertorial and packaging. You will explore the use of new technologies in relation to visual imagery.|
|Global Perspectives||This is a University-wide common module, which facilitates interpersonal, intercultural and trans-disciplinary learning for all Year 1 students enrolled on Regent’s degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages you to interact with the broader University community, both socially and academically, to cross the physical and intellectual borders of your degree programmes. Global Perspectives aims to increase self-awareness and prepares you for your subsequent studies by familiarising you with the resources available to meet your lifelong learning needs.|
|The Fashion Consumer||In this module you will study consumer behaviour, analysing its relationship to how consumers purchase fashion products and brands. You will focus on research into consumer attributes and the trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behaviour. You will develop an understanding about how consumer attributes including demographics, social class, lifecycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion products and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats.|
|Fashion History and Context||You will be introduced to fundamental developments in European fashion from the 18th Century to contemporary times. Social, political, technological as well as wider art/design history will be covered to place fashion in a context. Both historical knowledge and contextual understanding enhance your understanding and/or practice of contemporary fashion.|
|Digital Marketing and Social Media||In this module you will develop your knowledge on how technology has shaped the principles of fashion marketing. You will gain an understanding of the development of technology, digital marketing and social media. You will learn the core digital marketing and social media trends, frameworks, analytical tools and how to apply it within a marketing strategy. You will explore digital marketing and social media activities consisting of; branding, storytelling, search engine optimisation, content creation, analytics and metrics, blogging, CRM, online consumer behaviour and future trends.|
|Fashion Vocabulary||This module aims to increase your awareness and confidence in knowledge of the language of fashion, through colour, cut, silhouette and fabrics. It begins the process of developing your vocabulary with key descriptive terms and ways to appropriately use these terms in specific contexts. Crucially, the ability to understand that different audiences understand different levels of terminology is a key aspect of the activities you undertake in this module. Being able to define and describe through terminology is a highly desirable attribute in fashion communication. This module is not just about terms and definitions, however. We will also explore specific designers with defining methods and styles, brands with particular looks and approaches, in order for you to evaluate and demonstrate your skills in context.|
BA (Hons) Fashion Marketing (Buying) - Year 1 (Elective modules)
In addition you will need to choose one elective module from the list below.
|The Fashion Industry||In this module, you will be introduced to the structure and workings of the fashion industry, focusing on marketing and communications in particular. You will learn how different organisations work together to ensure a seamless and effective transition from concept to collection to customer. You will become familiar with the roles and responsibilities of individuals and teams within these organisations in order to more fully understand how fashion is effectively communicated and marketed. You will be expected to undertake your own fact-finding and research to discover which areas of this vast and dynamic industry appeals to you.|
|Fashion Drawing||This module introduces you to drawing the fashion figure and garments for communication and illustration of fashion design. You will learn to draw the body considering proportions, head, hands and feet as well as representing movement.|
|English for Academic Purposes||These modules are aimed at students who want to improve their academic English or perfect their professional English skills.|
|Regent’s Connect (language elective)||In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.|
BA (Hons) Fashion Marketing (Buying) - Year 2 (Core modules)
|Fashion Marketing and Communication in Practice||This module gives you the opportunity to study the planning and strategy development process in relation to fashion marketing, promotion and communication. The module takes you from initial concept, research and analysis, through concept development to the creation of an integrated marketing and communications plan. You will learn about the theories and activities involved in marketing management and you will develop both your critical research and analysis skills, and your ability to engage in creative development.|
|Fashion Styling and Trends||In this module you will study how trends arise by considering market and consumer intelligence as well as aesthetic, economic, social and cultural influences. You will explore how emerging trends are used to inspire and influence in relation to the fashion industry. You will conduct research and work on trend predictions. You will learn to assess markets, identify emerging trends and create directional trend materials. These materials will then act as inspiration for you to conduct your own styled fashion shoot that is reflective of these trends in practice.|
|Fashion Theory and Research||This module will explore some of the main issues surrounding fashion in contemporary society. You will be introduced to concepts and theories to help you critically think about and investigate the social/economic/political and cultural position and relevance of fashion.|
|Fashion Branding||In this module you will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a 'desirability factor' for potential consumers. You will explore how brands are built from conception and development through to brand promotion and management. You will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers. The module will cover the development of values and ethics required to develop successful brands. You will also explore the implications of changing environments for fashion consumers and fashion brands. You will examine case studies of successful international brands.|
|Fashion Buying and Merchandising||In this module you will examine how the product development, buying and merchandising processes work within the contemporary fashion business and fashion marketing. You will learn about the fashion product, product development, clothing manufacture, and supply chain management. You will learn buying and merchandising theory. You will explore merchandise planning, strategies, costing, sourcing and supply. You will draw upon learning in earlier modules and integrate your knowledge of the fashion consumer, marketing research and fashion trends to research for and create a detailed range plan.|
BA (Hons) Fashion Marketing (Buying) - Year 2 (Elective modules)
In addition you will need to choose one or two elective modules from the list below.
|Fashion Show Production and Event Management||This module introduces you to the history, theory and practice of fashion show production and about how to plan and manage a fashion event. You will be introduced to the different roles and responsibilities involved in creating a successful fashion show or fashion event. You will develop an understanding of the tradition of catwalk shows and events exploring the role of shows and events within contemporary fashion and you will examine the social, ethical and environmental issues relating to these promotional activities. You will learn the practice of fashion show production and event management through tutor-led presentations and guest talks and by working in teams to plan a professional event.|
|Fashion Publishing and Media Relations||In this module you will learn how the fashion media and public relations (PR) operate in the fast-moving world of fashion. You will explore the world of fashion publishing, the role that the media plays in communicating fashion, and the interrelationship between two of the most important sectors in the industry. You will learn to analyse and identify audiences, how to create personality through media platforms and how to communicate and manage image through PR activities.|
|Fashion Entrepreneurship||This module is designed specifically for those students who are interested in engaging in their own entrepreneurial enterprise in fashion upon graduation. It will help you define both the spirit and practicalities of entrepreneurship, and offers the opportunity to implement what is learned in this module in greater detail in the Major Project modules in your final year. It will equip you with the information required for you to consider starting your own unique enterprise, either individually or collaboratively.|
|Industry Placement||This module will give you the opportunity to experience what it is like to work in your chosen industry, while developing your employability and increasing your graduate career prospects. It will provide you with a deeper understanding of your subject and allow you to acquire greater knowledge of the industry. It will enable you to explore and experience its practices, develop your intellectual and practical knowledge and skills directly in relation to the industry, apply some of what you have learned on your programme and reflect upon your career aspirations.|
|Fashion Photography||This module enables you to develop an understanding of photography in different areas of fashion such as; advertising, film, catwalk, and editorial. You will learn about roles and responsibilities of a fashion photographer. You will study photography as a visual language of contemporary fashion.|
|Experimental Fashion Image||The aim of this module is to deepen your technical and creative skills, with focus on experimenting with and exploring technologies, both current and emerging, still and moving, to allow you to visualise and communicate new perspectives on the fashion image, and allow you to develop confidence and originality in visual communication. One aim therefore is to re-inforce existing knowledge and skill relevant to the fashion image, and another to extend and broaden the application of these skills with imagination and originality. To achieve the aim of originality and innovation, the research and development aspect of this module is emphasised as you are encouraged to experiment and imagine, towards creative exciting outcomes.|
|Regent’s Connect (language elective)||
Regent’s Connect is a portfolio of language, cultural and cross-cultural elective modules available to the student community at Regent’s University London. Connect Modules are designed to broaden your education, enhance your CV and give you those extra attributes employers are often looking for. You will gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, you will develop resilience and self-awareness.
In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.
BA (Hons) Fashion Marketing (Buying) - Year 3
|Innovation in the Fashion Environment||This module will expose you to innovative and visionary contemporary marketing communications campaigns, used to generate awareness and sales of brands, products or services, in fashion and other sectors. You will consolidate your understanding of fashion marketing and integrated marketing communications strategies by examining how companies have successfully created and used such strategies.|
|Major Project – Research and Development||In this module you will have the opportunity to undertake a sustained period of self-directed research, and to employ all of your learning on the programme, in exploring an area of interest to you, related to fashion. It may also be related to your career aspirations. The outcome of the module will be through a dissertation format – including both secondary and primary research activities.|
|Major Project – Realisation||You will work on the second part of your sustained period of self-directed study. This module follows on from Major Project- Research & Development. You will draw upon your research and analysis as well as your creative development work from elsewhere during the course, and work on the realisation of your project, culminating in the creation of a project based on integrated fashion marketing communications. The focus will be based on an area of interest to you, related to fashion and may relate to your career aspirations. The project will be soundly justified in the context of the future fashion marketplace, it will be directional, and it will embody your individual approach to, and philosophy about, fashion as the culmination of your work on the fashion marketing programme.|
|Professional Practice and Portfolio||This module will help you to consider your future, plan and prepare to achieve your goals. You will analyse your skills, your strengths and your interests. You will engage in and present comprehensive research into the careers market in relation to your chosen field. You will learn how to create a strong portfolio of work based on projects completed during your degree and new project work completed during the module. You will learn how to produce professional curriculum vitae and how to prepare for job applications and interviews. You will explore the importance of networking and you will build confidence in preparation for launching yourself into the fashion industry.|
How to apply
Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.
Not received your results yet?
That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.
There's still time to submit an application. Get in touch, we'd love to hear from you.
Step 1 Apply
You can apply in the following ways:
- Apply online
- Apply through UCAS (The Regent’s UCAS code is R18)
- Apply using the paper application form
If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].
- Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
- One academic letter of recommendation
- A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
- A copy of your passport photograph (ID) page
- If you are not a native English speaker, proof of your English proficiency
- If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.
Step 2 Receive a response to your application
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.
For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.
Step 3 Accepting your offer
If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.
Please see here for information on how to pay.
Step 4 After you have accepted your place
Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.
Information for international students
If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.
Scholarships and funding
There are a wide variety of funding and scholarship opportunities to help you finance your studies.
For further information, please visit our scholarships and funding page.
Foundation Year Tuition Fees
Foundation year tuition fee (September 2021 - May 2022): £12,000
Annual Programme Degree Level Fees
Annual programme degree level fee (September 2021 - May 2022): £18,500
Non-refundable advance deposits
Home/EU students: £1,000
Non-EU students deposit: £4,000
What do fees include?
Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.
What other costs should I budget for?
You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme. You will also need to budget for materials that you will use for garment construction during the programme.
The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.
When are fees paid?
Fees are payable in the following instalments:
- An initial non-refundable advance deposit paid when you accept your offer of a place
- The advance deposit is allocated against the first term’s fees
- Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing
Calculating annual fee increases
- The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
- The fees quoted here are for one academic year of study commencing in September
- Fees for the foundation level year are lower than fees for the subsequent BA programme. As you progress to the full BA programme after the foundation year, your fees will increase (see above for the September 2020 entry fee to give a guide price)
- Fees for subsequent years of study are subject to fee inflation
- The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
- All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases
Study Period Abroad (SPA)
Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.
Teaching and assessment
This is a varied programme, taught through a mixture of:
- Field trips
- Live projects
- Fashion shoots
- Group discussions
Contact hours and expected workload
Typical overall contact hours for a 20 Credit module is 60 hours per term (approximately 5 hours per week). 60 Credits are taken per term. Weekly contact may vary from module to module. Most modules comprise of multiple components, often assessed throughout the term, including essays, reports, creative realization and both individual and group based activities and presentations.
The programme benefits from staff with a wide range of experience in industry, including marketing, PR, creative direction, styling, journalism, trends, buying, merchandising, fashion and marketing research and theory and computer aided design for fashion.
The core team is comprised of experienced academics alongside a number of visiting lecturers from industry.
Methods of assessment
There are no exams on this programme. You will be assessed through assignments such as:
- Group projects
- Reflective learning journals
We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.
Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.
A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.
Minimum entry requirements for Level 3 students
One of the following qualifications:
- 5 GCSEs at grade A-C or equivalent
- US High School Diploma with a minimum GPA of 2.5
- Equivalent qualifications as deemed acceptable by the University
We receive applications each year from over 170 countries and are happy to assess all international qualifications.
English Language requirements
We require proof of English Proficiency. For example, we ask for:
- IELTS: Overall score of 5.5, with a minimum of 5.5 in each individual component
- GCSE/IGCSE English, grade C / 4 (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.
For applicants who wish to improve their English language proficiency, please see our English language courses.
Regent's English Proficiency Test (REPT)
We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.
This programme gives you skills and experience across a range of marketing activity. Our graduates go on to work in a range of fashion marketing roles including:
- Brand marketing
- Digital marketing
- Event management
- Fashion styling
- Personal shopping
- Public relations
- Social media marketing