International Fashion Marketing


Programme details

  • Next start date: Jan 2022
  • Future start date: Sep 2022
  • Study: Full-time
  • Duration: 12 - 16 months
  • Fee: £19,500


This degree, developed in consultation with industry experts, will train you to become a leader in international fashion marketing.

You will gain a thorough grounding in marketing theory and practice and learn how to apply it in the international fashion marketplace.  

You will also build your understanding of the international fashion industry and its processes, from trend forecasting through to distribution.  

Stefan Vidler

Working from live briefs with actual clients, you will learn to develop integrated marketing and communications strategies and apply them in global fashion contexts.  

You will explore sources of disruption and innovation within the fashion marketing industry and learn how to monopolise the opportunities that these changes present.  

To expand your understanding of this global industry, you will have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events.  

This degree will develop you as a creative marketer, who is equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.

Download Programme Specification


Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months. It is structured into three terms. Each term you will study two core modules and one optional module.

Core modules

Module Title Overview
Fashion Branding This module will enable you to acquire the knowledge and skills to understand fashion branding within the international fashion industry. Using historic and contemporary case studies you will explore innovative, contemporary fashion branding strategies used to generate appeal, build loyalty and develop values and heritage while embracing ethical considerations. You will learn how brands are built from conception and development through to brand promotion and management. During the module you will examine how fashion branding strategy and its implementation are used to reinforce the relationship between brand and consumer. The module will culminate in the application of learning to an innovative brand strategy project.
Fashion Marketing Communications Strategies This module will explore how fashion marketing communications strategies and their delivery are conceived, planned and implemented in an increasingly international fashion market place to establish new brands and reinforce and revitalise established brands. The module will give you the knowledge and skills to create comprehensive integrated communications strategies for the marketing of fashion that take account of the dynamic and fluid nature of the fashion industry. You will discuss and debate the future of fashion marketing and the adoption of new technologies including the continual global expansion of social media, multi-channel marketing and media channel convergence. You will work on a live group project and produce marketing communications solutions and strategies for a fashion brand, incorporating the latest applications, tools and technologies.
Marketing Strategy This module will enable you to develop effective high level strategic marketing strategies relating to an organisation’s corporate and business strategic intent in the short, medium and long term. You should be able to analyse the corporate strategy, determine a range of high level marketing and relationship strategies, and demonstrate how these strategies will deliver an organisation’s desire for growth and expansion, its changing stance on innovation, ethics and key strategic decisions. Relationship perspectives in marketing have gained importance and thus marketing becomes a key function within organisations. Students should be able to show how key marketing and relationship strategies reflect key strategic marketing decisions and emerging issues. This module will allow you to take a strategic approach in marketing planning to achieve competitive advantage in a dynamic and changeable fashion and broader market environment.
Research Methods Managers in organisations often need to rely on research-based information to make decisions. In order to make proper use of such material and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse such information. This module will explore the wide range of possible approaches used within the fashion industry to conducting research or consultancy studies which vary in terms of the kinds of questions they seek to answer and the methods and techniques used. The module will also equip you with the necessary skills to design their own research proposal and project pertaining to the writing of a dissertation or individual consultancy project.
The Global Fashion Consumer The aim of the module is to give you a good understanding of consumer theory with specific reference to fashion. You will learn about consumer markets and the fashion consumer landscape. The module considers the social and psychological motivations of the international fashion consumer and the specialist areas of consumer trends and customer relationship management. You will examine the impact of economics and politics on consumers nationally and internationally and the differing influences that society and culture have on decision-making. You will explore how modern technology is changing the relationship between industry and consumer within a global context and how these translate into products and services in fast-moving consumer markets.
Fashion Trends, Buying and Distribution This module develops your knowledge and understanding of the formation of fashion trends and their impact on the fashion buying process. You will learn about the use of global supply chains to ensure the delivery of fashion product to the consumer. The module will contextualise the emergence of trend analysis, its impact on the process of developing products and services, and how this translates through to marketing and sales channels. You will study aesthetic, economic, social and cultural impacts on trends and how innovations in materials, technology and construction techniques affect trends. You will develop an appreciation of how technological developments and resulting consumer demand are challenging established systems and distribution channels across mainstream and luxury sectors, and how such changes are being absorbed into the buying function.

Elective modules (Term 1)

You will choose one module from the following.

Module Title Overview
Fashion PR and the Fashion Show The aim of this module is to develop your knowledge, understanding and specialist skills in relation to International Fashion PR. Fashion PR plays a pivotal role in the marketing of fashion, communicating brand personality, developing brand awareness, managing brand identity and controlling image and communication. You will learn how to create a PR strategy and how to plan a PR campaign for a new and existing International fashion brands.

The fashion show is one of the most significant events in the Fashion PR Calendar developing excitement amongst consumers, winning industry acceptance, and driving sales. You will gain knowledge of the historical and contemporary developments of fashion shows. You will explore how the show is used to maximise brand awareness and loyalty pre-, during and post event and you will critically analyse the effectiveness of different models of fashion presentation.
Luxury Goods In this module, you will critically analyse the global luxury goods industry, its different sectors, and the key players. You will also analyse the strategic development of products, brands, and synergies in relation with mature and growing markets. You will learn how to devise and implement an innovative strategic vision and brand principles for a luxury product that encompasses all the aspects explored during the course.
Regent's Connect (language elective) Regent’s Connect is a portfolio of language, cultural and cross-cultural elective modules available to the student community at Regent’s University London. Connect Modules are designed to broaden your education, enhance your CV and give you those extra attributes employers are often looking for. You will gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, you will develop resilience and self-awareness.

In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.

Elective modules (Term 2)

You will choose one module from the following.

Module Title Overview
Entrepreneurship and Luxury This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows you to deconstruct taken-for- granted tools, theories and practices by thinking-out of the box to create proactive solutions to contemporary business problems. This as an elective module that will enable you to use knowledge and skills acquired from other modules to identify and develop innovative entrepreneurial business solutions in luxury brands.
Fashion Retail Marketing The fashion retail sector is a vibrant, dynamic and ever-changing marketplace.

Perhaps no other industry is being transformed by the hands of technology as much as retail. The challenge to brand values, increased competition, lowering price points, through to socially-empowered consumers making research informed choices are placing new demands on retailers to embrace change and get it right. Considerable creativity and innovation is re-invigorating our physical shopping experience, as major retails focus on providing a complete experience to consumers that in engaging, memorable, price considerate and convenient.

In this module, you will deepen your knowledge of the fashion retail sector through both theory and primary research in the dynamic fashion capital of London. You will gain knowledge of the fashion retail environment, looking at the physical store, through to the latest development in e- commerce. A forward looking module, you will explore the latest trends within Fashion retail marketing, including story selling, augmented shopping floors, through to data driven visual merchandising.
Regent's Connect (language elective) Regent’s Connect is a portfolio of language, cultural and cross-cultural elective modules available to the student community at Regent’s University London. Connect Modules are designed to broaden your education, enhance your CV and give you those extra attributes employers are often looking for. You will gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, you will develop resilience and self-awareness.

In an increasingly interconnected world, knowledge of a foreign language can facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interaction with people who have a different identity from your own and increase your global career prospects.

Elective modules (Term 3)

You will choose one module from the following.

Module Title Overview
Dissertation In this module, you will undertake research to produce a dissertation on a topic related to International Fashion Marketing. At the end of the module, you will submit a dissertation report. This is the final module in the programme and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into an international fashion marketing topic of interest. The main aims of this module are to give you the opportunity to demonstrate your abilities to formulate a research question in your chosen area, to gather and select data, literature and other research material in order to answer the question through critical analysis and evaluation of your research, and to communicate the findings by presenting a coherent argument in an appropriate academic style.
Individual Consultancy Project The Individual Consultancy Project is a major research-based activity. It is the final stage of the master’s degree and provides you with the opportunity to demonstrate that you have gained the knowledge, understanding, conceptual awareness and skills to plan and conduct a research project worthy of achievement at this level. It should demonstrate your ability to identify an area or topic suitable for research: to set aims and research objectives; devise an appropriate research methodology; locate, assimilate, organise and critically analyse relevant primary and secondary data and relevant authoritative literature in the field; draw conclusions based on sound judgement; and where appropriate make relevant recommendations and indicate areas for further research.

The Individual Consultancy Project has a fashion brand/company focus. Students can opt to complete a negotiated work placement as part of the Project. Work placements are self-generated with support from the Careers and Business Relations Department, and should involve assisting a fashion business or company in a particular area that relates to the taught modules on the MA International Fashion Marketing.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.



Tuition fees

Annual tuition fee: £19,500

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Teaching and assessment

This programme is industry-orientated. We collaborate closely with successful brands, designers, and magazine editors to provide you with real-world projects to work on. These might include product launches, fashion shows, charity events and photoshoots.

You will be taught through a combination of:

  • Lectures - larger group sessions in which an academic or guest lecturer shares knowledge and discusses key concepts
  • Seminars - small interactive groups that are discussion led
  • Masterclasses - group discussions with guest fashion and marketing practitioners, offering an exceptional learning experience as well as valuable networking opportunities

In your final term, you can choose to complete a Individual Consultancy Project. This can include undertaking a work-placement within a fashion business. Our Careers and Business Relations Department can support you in finding a placement.

Academic Calendar

Contact hours and expected workload

In Terms 1 & 2, typical overall contact hours for a 20 Credit module is 60 hours per term (approximately 5 hours per week). 60 Credits are taken per term. Weekly contact may vary from module to module. Term 3 is a predominately self-directed term, with individual supervision typically involving a one-hour weekly meeting.

Teaching staff

The course benefits from staff with a wide range of experience in industry, including Marketing, PR, Creative Direction, Styling, Journalism, Trends, Buying, Merchandising, and Fashion and Marketing research and theory. There is a core team of experienced academics alongside a number of visiting lecturers who are highly experienced in their industry fields. Guest speakers are an integral part of the course, particularly when modules contain a live industry component.

Methods of assessment

Most modules comprise of multiple components, often assessed throughout the term, including essays, reports, creative realisation and both individual and group based activities and presentations.

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

English is our language of instruction and we require proof of your English prioficiency. You can demonstrate your English proficiency with: 

  • IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.


This programme equips you with the practical and intellectual skills you need to become a fashion marketing manager or director. It has been developed in consultation with industry experts, to ensure you are at the cutting-edge.

Many graduates of Regent's start their own businesses. Others have gone on to work for international brands including Burberry, Jaeger, Ralph Lauren and Vivienne Westwood.

Apply now

MA International Fashion Marketing

Hear from Georgie

Georgie Pask
This course allows us some wonderful opportunities such as the chance to help out at press days and fashion shows, which is the most valuable way of learning. We also have industry speakers come and speak to us and get access to fashion databases. Georgie Pask, MA International Fashion Marketing student
Read Georgie's story

Emma Pearson

Emma Pearson
I really enjoyed my time at Regent’s. I learned so much and met amazing people. It's so beneficial studying in the biggest fashion city of the country – it's full of creativity and made it possible for me to get my dream job, which I'm so grateful for. Emma Pearson, MA International Fashion Marketing alumna

Hear from Dennis

Dennis Maloney
'London's home to fashion week, but also markets, retailers, independent stores, fabric suppliers, artists and designers. We encourage our students to absorb as much of this as possible by exploring the city – seeing the trend cycle in real life'. Dennis Maloney, Director (Content) Fashion & Design