media

Media & Digital Communications

MA

Programme details

  • Next start date: Sep 2020
  • Study: Full-time
  • Duration: 12 months
  • Fee: £19,000

The MA Media & Digital Communications bridges the traditions established in the study of 20th century media with the innovative and emerging practices of the 21st century. You will learn a range of communicative and creative practices within media that are being shaped by technological change and digital communications.

This programme will provide you with a thorough grounding in media and communications as an academic field and set of industries. You will gain a critical awareness of current issues in practice and explore approaches and solutions. You will learn how to use analytical techniques to understand changing audiences and emerging technologies for digital content. These problem-solving skills are essential for critical thinking and for success in the 21st Century media landscape.

The programme offers core modules focusing on fundamental concepts, complemented by an exciting range of optional modules representing the breadth of issues and topics relevant to media and digital communications today.

The modules and structure of the programme have been prepared in consultation with leading academics, digital entrepreneurs, industry insiders, recent graduates and a range of students.

You will also be able to choose your final assessment, which can be a dissertation, or a creative project or an industry placement. During this period you will engage with employability and personal development sessions, in order to consolidate your academic experience and prepare yourself for the next exciting stage in your professional career.

London is a media capital and global hub for digital innovation. This programme will encourage you to make the most of studying in the capital. You will go on field trips, network with industry experts and attend guest lectures to help you contextualise your studies and learn from the best in the business.

Register for an Open Evening

There is one entry point in September and the expected completion time for the programme is 12 months.

As well as the required core modules, you will choose 20 credits of elective modules each term. These include specialist modules designed for media and digital communications. You will also be able to choose modules from other popular postgraduate programmes such as Fashion Journalism, Marketing Psychology and Business and Management.

Each term there will be a minimum of four option modules on offer. Some of these modules are worth 10 credits and others are worth 20 credits. Students must choose one or two courses totalling 20 credits per term (40 credits over both Autumn and Spring terms).

Students will choose one of the three final assessment options.

    Core Modules

    Module Title Overview
    Core Concepts in Media and Communications Media and communications is a widely interdisciplinary field. This course introduces you to the development of media and communications, from their historical origins to leading approaches used to study media (such as power, representation, political economy, audiences, gender, politics, screen studies, everyday life, alternative media, digital, participatory, and convergence culture etc.). Upon completion of this course, you will be well versed in the interdisciplinary concepts and theories used within the field to understand media and their relationship to society, to individuals and to everyday life.

    Social Media and Digital Culture The rise of social media and digital technologies have led to a massive shift in the way people communicate and live their lives. This course provides a theoretical and practical foundation for understanding the nature of that shift and the impact of digital technologies and social media on people, on communication, on media industries, and on culture. You will examine top social media platforms alongside internet studies and digital culture. In addition to the theoretical and conceptual foundations, this module also examines particular social media platforms and aspects of digital media from a practical perspective. You will examine, explore, and create content for these platforms in computer labs, collaborative workshops, and other relevant exercises.

    Media Research and Design Methods This programme covers the fundamentals of research design, research ethics, established traditions for using and developing quantitative and qualitative research methodologies, along with analysis and research interpretation. You will learn basic research principles, along with a wide range of research techniques used in media and communications for understanding media, audiences, users, content and technologies (e.g. interviews, focus groups and participant observation, surveys, content analysis etc.). You will also be expected to apply their learning through practical and applied research exercises. You will need to develop and demonstrate research design skills, methodological knowledge and ability to use those methods, as well as some digital research skills (e.g. qualitative and quantitative software analysis tools).
    Research Innovations and Digital Methods Social media and digital tools have introduced new kinds of data and many new rapidly changing research methods and tools made available via data scraping, and data analysis software. This programme builds upon the research methods course and focuses on equipping you with the skills and techniques to use leading and emerging digital research tools and methods (such as social network analysis, metrics, and data visualisations).

    Elective Modules

    Module Title Overview
    Emerging Technologies Drawing from information and communication based technologies, this module provides a comprehensive overview of media emerging from the horizon and not yet in the mainstream. Although topics are likely to change, you will examine technologies like the internet of things, augmented reality, social virtual reality, and artificial intelligence, as well foresight methodologies (e.g. foresight analysis) in order understand the future of media, eventualities, and the contours of digital life.

    Transmedia Storytelling The concept of transmedia storytelling has grown in use since the publication of Henry Jenkin’s Convergence Culture in 2005. But what precisely is transmedia? This course provides a theoretical and practical basis for understanding transmedia culture in both contemporary and historical terms. As many media conglomerates move towards inclusive transmedia storytelling attributes, such as Marvel Studios, Disney’s Star Wars, and BBC’s Doctor Who, this course will also provide a foundation for understanding contemporary shifts in the new millennium by historicising the concept as it emerged during the late 19th and early 20th century through authors, companies and transmedia pioneers, such as Frank L. Baum (Wizard of Oz), Edgar Rice Burroughs (Tarzan) and DC Comics’ Superman. You will examine a range of transmedia narratives over a century of media production towards an understanding of convergence as not a new phenomenon, but a concept with considerable historic vintage.

    21st Century Media Law and Regulations The main purpose of this module is to offer participants a firm grounding in the concepts of media law and the regulation of media communication. Accompanied by a historical perspective, the module aims to develop participants’ understanding of the various mechanisms impacting upon the operation of the media and introduce them to the variety of ways in which the law shapes current professional dilemmas in the media sector. While the content of this module is western-centric, it also connects to other parts of the world: it is supplemented by a comparative cross-border analysis, with an emphasis on new technologies like the internet and social media. This module introduces you to the particular laws and principles that underpin both traditional and social media. You will gain awareness through case studies of the various legal issues that affect media practice and be able to apply their knowledge more widely and persuasively to cases occurring in the digitally connected world.
    Global Media and Creative Economies The global media and creative industries are crucial for the international economy and political information. Broadly, these include a wide variety of artistic endeavours in such diverse areas as the arts, architecture, film, video games, music, theatre, global news organizations, commercial media and many others. This programme introduces you to the economic and symbolic value of these industries, in order to understand how they work as global systems, as well as their socio-economic importance and influence. Based on the study and analysis of complex global media systems, you will examine the production, distribution, and consumption of global media. Theoretical foundations for this module will draw from politics, international communication, comparative media, media infrastructures, platform studies, globalisation studies, and other key traditions.

    Mediating Sex, Gender and Identity Sex, gender, and identity are critical aspects of contemporary life and inform vast inter-disciplinary scholarship and media related research. Understandings of sex and gender impact regulation, policy, law, social norms and cultural values – all of which shape individual ideas and experiences of their own identities, as well as of those around them. This module provides a conceptual and theoretical foundation for understanding current debates and issues related to sex, gender, and identity in, through and on the media.
    Love in a Digital Age Media have long been used in courtship rituals from lonely hearts ads to Tinder hook-ups. Indeed dating apps are influencing intimacy and dating practices, including specific and digitally mediated behaviours to the rise of the hook-up, ghosting, and the normalizing of sexting and nude pictures. While these cultural practices around intimate relationships may change with the dominant communication technologies used for romantic interaction, larger questions about the nature of love, intimacy and interpersonal relationships remain. This course examines the increasingly digitized nature of human connection and communication.
    Specialist Topics in Media and Communication Media and digital communications include a broad range of disciplines, approaches, practices, and events – all of which are subject to current events – as well as the broader media landscape’s rapid growth and constant change. In addition, media sectors and industries are under immense pressure to adapt to new technologies, innovation, and increased competition. As a result, this module is designed to accommodate change or the rise of unforeseen issues which impact media and digital communications as a field, as a practice, or as an experience. This is an open module specifically developed to allow for advanced study of current, emerging or historical topics relevant to the media and communications – as they may unfold or become publicly important.

    Brands, Ads and Aspirations Consumer behaviour is influenced by visual, auditory, even olfactory media, from advertising, film or music video, the representation of life styles in film and soap operas or the sharing of information via social media. The “Brand” is an important concept in marketing and in consumer psychology. The notion of the Brand as a ‘friend’ and a symbol of status is an increasing phenomenon. The aims of this module aims to introduce you to some essential principles of media psychology and to explore and examine aspects of product category involvement, loyalty and the notions of desire and aspiration and how these impact on consumers and how these aspects are targeted in marketing, notably advertising. The module aims to increase your experience in working with psychological literature and research in relation to exploring the consumer product Brand relationships. This includes consumer relationships with film and fashion, as well as counterfeit products.

    Entrepreneurship and Innovation This module enhances your business and life skills, contributing knowledge and understanding to other modules. This module draws upon the philosophical aims of the MAM programme by helping students harness their innate talents that will help them to succeed in the global business environment. This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows students to deconstruct taken-for- granted tools, theories and practices by thinking-out-of the box, to create proactive solutions to contemporary business problems as well as develop the ability to stretch boundaries in an attempt to identify innovative entrepreneurial solutions. By stretching your thinking, intellectual, creative and innovative skills, it is hoped you will make better entrepreneurs, managers and leaders.

    Social Media Marketing and Analytics Marketing communications play the vital role in supporting and maintaining a brand. This once one-way street then moved to dialogue and has now become multilogue with the exponential growth in Word of mouth (WOM) social media marketing. This module will introduce you to the key concepts of social media marketing. You will learn how to understand, critically evaluate and apply conceptual social media frameworks, theories and approaches relevant to their marketing and promotional mix. You will discover how social media networks are used as part of the marketing strategies of a variety of different organisations. You will appreciate and be able to harness the key metrics tools of social media marketing in order to listen, monitor and manage communications through such tools. The module also aims to develop your strategic understanding of how to build and manage social media marketing communications campaign which impacts on the identified target audiences and integrates with all other relevant media.

    Final Assessment Options

    Students must pick ONE only.

    Module Title Overview
    Dissertation This is the final module in the MA and is designed for you to demonstrate independent learning to create an original dissertation. You are expected to consolidate and apply knowledge through research or practice into a media topic of interest. Alongside this, you will attend a series of sessions related to their future plans after graduation. You are expected to choose dissertation topic related to media and digital. The dissertation requires you to undertake original research and to submit a complete 10,000 word dissertation synthesizing theory, methods, analysis, and a conclusion – or equivalent structure depending on approval. You are expected to demonstrate their ability to critically evaluate research and practice self-direction in identifying and tackling problems

    Project This is the final module in the MA and is designed for you to demonstrate independent learning to create and project. You are expected to consolidate and apply learned knowledge and skills through selection of topic and a research or practice based project. Alongside this, you will attend a series of sessions related to their future plans after graduation. While the project must be equivalent in scope and depth to 10,000 written words, it can include a wide range of formats such as film, video, a campaign, web-site, portfolio, foresight analysis, business plan or any other agreed upon format. The project must be original and incorporate both conceptual learning and applied skills or methods related to any aspect of the degree.

    Placement plus project The module is designed to create an alternative to the dissertation or project by offering you the opportunity to gain valuable practical experience and insights into a field relevant to the degree studied and the career that you may wish to pursue after graduation through a work placement. The work is intended to challenge you, as well as to provide the opportunity to apply the theoretical knowledge and skills that you have developed during the degree. It will allow you to acquire new knowledge, ideas, cultural awareness, teamwork experience and other professional skills, in a structured and supervised environment. Through a combination of theoretical application and practical tasks, your learning will be enhanced and consolidated. The work required for the placement will fulfill the same aims and learning outcomes as that of on the dissertation or the project.

    How to apply

    Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

    Not received your results yet?

    That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

    Application deadlines

    September 2020

    Early Deadline - Wednesday 11 December 2019

    Click here to find out more about this deadline

    Step 1: Apply

    You can apply in the following ways:

    If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

    • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
    • One letter of academic recommendation
    • A copy of your CV/resumé showing your work experience, if applicable.
    • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
    • A copy of your passport photograph (ID) page
    • If you are not a native English speaker, proof of your English proficiency

    For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

    Step 2: Receive a response to your application

    You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
    We will assess whether you meet our entry requirements and will notify you of the decision via email.

    Step 3: Accepting your offer

    If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

    Please see here for information on how to pay.

    Step 4: After you have accepted your place

    Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

    Information for international students

    If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

    Scholarships, funding and bursaries

    Regent's Postgraduate Progression Scholarships

    Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

    Full details

    Postgraduate loans - Student Finance England 2018-19

    Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

    Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

    Full details

    India Postgraduate Taught Masters scholarships

    Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business. Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

    Full details

    Regent’s Family Reward

    Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

    Full details

    Future Finance loans

    Alternative loan funding* for students studying at Regent's University London.

    Full details

    US Financial Aid

    Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

    Full details

    State-Sponsored Funding for Students from Norway

    Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

    Full details

    State-Sponsored Funding for Students from Sweden

    Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

    Full details

    Tuition fee – 12 months’ tuition

    Starting September 2020: £19,000

    Non EU Advance Deposit (non-refundable)

    £4,000

    Home/EU deposit (non-refundable)

    £1,000

    What do fees include?

    Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

    What other costs should I budget for?

    You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, that you choose to participate in outside of the tuition offered as part of the programme.

    The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

    When are fees paid?  

    Fees are payable in the following instalments:

    • An initial non-refundable advance deposit paid when you accept your offer of a place
    • The advance deposit is allocated against the first term’s fees
    • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing.

    Calculating fee increases

    • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
    • The fees quoted here are for the full programme of study
    • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
    • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

    The MA in Media & Digital Communications is informed by both industry and research in order to deliver the most relevant content and develop future-facing skills.

    Teaching methods include:

    • Computer labs
    • Concept mapping
    • Creative labs
    • Digital media analysis
    • Field trips
    • Film screenings
    • Horizon scanning
    • Metrics
    • Social network analysis
    • Taught lectures

    These methods focus on individual and collaborative work, and are useful across knowledge and practice-oriented modules.

    Contact hours and expected workload

    There is an expectation that you will build and supplement your knowledge and skills with your own additional independent learning, as directed by your lecturers. This additional learning will include traditional skills like reading articles, core texts, and other key works, and you will also be expected to develop analytical skills through digital tools and programmes, such as social network analysis, digital surveys, social scraping, and using metrics.

    You will take four core modules offered in Autumn and Spring, each of which are 20 credits. This will total 44 contact hours, alongside 156 hours of collaborative work, tutorials, independent learning, and preparation for assessments and course material. Although varied, each core module has at least two assessments as appropriate to the material.

    You also have a number of different electives to choose from, representing the rich diversity of the field. Those modules, worth 20 credits, follow the same contact hours and workload as the 20 credit core modules.

    Elective modules worth 10 credits provide 22 contact hours, and 78 hours of collaborative work, independent learning, tutorials, and preparation for assessments and course material, as appropriate to each module.

    Finally, you will have a choice of your final assessment: either a research-oriented dissertation, or a creative project, or a placement. Each of these final assessments is worth 60 credits, involving a combination of directed learning and providing an opportunity for you to consolidate your new-found skills, knowledge, and expertise in independent and collaborative ways.

    Teaching staff

    Programmes are taught by a diverse range of experts, including academic specialists, industry leaders, and practice-based insiders.

    Methods of assessment

    A wide range of assessment methods draw from both knowledge and practice-oriented skills, based on personalised instruction, guidance and supervision. In addition to traditional assessments like essays, portfolios, presentations, you will also be asked to engage a range of creative, digital, learner, and research-oriented assessment methods, incorporating design-thinking, data visualizations, collaboration, and digital labs. Some of these more innovative methods include concept mapping, social network analysis, transmedia strategy, digital platform analysis, and foresight analysis.

    Disability Support

    ​We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

    Our dedicated Disability Officer is here to support you​. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us

    Academic Requirements

    A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be. We are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

    Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

    We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

    • Hold a minimum of two years’ relevant work experience
    • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
    • Be prepared to attend an interview with the Postgraduate Admissions Panel

    English Language requirements 

    English is our language of instruction and we require proof of your English prioficiency. You can demonstrate your English proficiency with: 

    • IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
    • PTE Academic: Overall score of 58, with 51 or above in each individual component
    • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
    • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
    • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

    This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

    For applicants who wish to improve their English language proficiency, please see our English language courses.

    Please note, requirements for further intakes are subject to change.

    On-campus diagnostic test

    For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. To book a test, please contact [email protected]. Please note, this is a diagnostic test for Regent’s University London only.

    This programme enables you to develop a portfolio of transferable skills that will enhance your employment prospects across a wide range of fields including:

    • Academic
    • Communications expert
    • Media Analyst
    • Journalist
    • Researcher
    • Public Relations Officer
    • Civil Servant
    • Social and digital media analyst/content developer/manager/writer

    At Regent’s we believe in helping you get the most out of your experience, and provide every student with employability and personal development sessions prior to completion of your final module (dissertation or project or placement). These focused and personalised sessions will help you consolidate your skills and learning and help you communicate them to the right people and places, while planning your next steps.

    Apply now

    MA Media and Digital Communications