Public relations

Liberal Arts (Public Relations)

BA (Hons)

Programme details

  • Next start date: Jan 2022
  • Future start date: Sep 2022
  • Study: Full-time
  • Duration: 3 years
  • Fee: £18,500
  • UCAS code: P210
  • Study abroad: Optional

Overview

For January 2022 entry, this course is titled BA (Hons) Liberal Studies (Public Relations). All other course details remain the same.

Study a degree that’s tailor-made for you.  

A liberal arts degree gives you the freedom to focus on the subjects that most interest you. You’ll concentrate on a major area of study while maintaining a breadth of learning spanning the arts, humanities and social sciences.  

The Public Relations Major

The Public Relations Major offers a thorough grounding in the history, theories and developments of the rapidly expanding industry.    

You will learn how to work effectively across the global multimedia communications industries, developing skills in writing, media relations and crisis management.     

Practical projects will enable you to apply your skills to real-life case studies, training you to respond effectively to rapid political, cultural and social changes.  

Elective modules will help you understand the breadth of this discipline and also give you a broad skillset.   

Options to learn a language and study abroad at one of our international partners will help expand your learning and global outlook.   

PR is a vital function within many industries. This Major will open doors to industries as diverse as international business, charities, sports, travel, arts and culture and luxury brands. 

 

Download the Programme Specification

Structure

Undertake a three-year full-time programme, in which you’ll combine your major with a selection of subjects that reflect your interests. It features four elements: 

  • A major area of specialisation 
  • An optional minor 
  • Several core modules 
  • A wide selection of elective modules 

You will be required to combine your specialist modules with five elective modules in other subjects in Years 1 and 2, and three in Year 3.  

You’ll also take part in three core Liberal Arts modules (Leadership and Liberal Learning, Effective Research, Capstone) and one Global Perspectives module that facilitates interpersonal, intercultural, cross-disciplinary learning, increasing self-awareness and a sense of global citizenship. Topics include employability, equality, entrepreneurship, diversity and sustainability. 

Study abroad

In addition to studying in the heart of London, you’ll have the chance to study abroad for a term in your second year – replacing the second term of your Regent’s degree.  

This provides you with the unique opportunity to explore a diverse range of topics offered by other institutions and gain international experience. 

Year 1 (Core Modules)

Module Title Overview
Creating Content for PR and Media Communications This module will give you an understanding and appreciation of a range of media content used in public relations, journalism and integrated content. The content will be directed towards all platforms (print and digital) and include news, features, interviews, pitches, branding statements, advertorials, twitter feeds, blogs, Instagram and future areas of content and creation marketing. You will explore and develop your skills of writing, researching, sourcing and editing their content and become adept at meeting deadlines. You will learn how to structure and style a piece of content for the medium and multi-channel use for which it is created. In-class exercises and other resources will help you put these skills into practice. In order to place content creation into context, you will also gain an understanding of how communication outlets work.

For students starting in January 2022, this module is called Introduction to the Creating Content for PR and Media Communications. For students starting in September 2022 or later, this module is called Creating Content for PR and Media.

PRL412
Global Perspectives This University-wide common module facilitates interpersonal, intercultural and

trans-disciplinary learning for all level 4 students. The module introduces a range of ideas and ways of thinking based around the University’s values. It will encourage you to interact with the broader University community, both socially and academically, asking you to cross the physical and intellectual borders of your degree. Global Perspectives aims to increase self-awareness and a sense of global citizenship, preparing you for your subsequent studies.
Interpersonal and Intercultural Communication This module introduces you to interpersonal communication and the intrapersonal constructs and skills that are necessary for effective interpersonal communication. You will learn what makes for effective human connection and communication, by studying language, sounds, gesture, facial expressions and body language, alongside the influences of cultural norms, diversity, gender and generational differences. You will also learn to analyse the theories, constructs and dimensions of interpersonal and intrapersonal communication and apply this understanding in your coursework.

PRL413
Introduction to Public Relations Strategy and Management This module will introduce you to the principles, practice and definitions of public relations as a management discipline responsible for earning trust, reputation, and relationships between organisations, brands and their stakeholders. It covers the planning processes for research, gaining insights, goals, objectives setting, creating public relations and communications programmes. It also addresses the significance of measurement, evaluation and iteration. The module will explore the wider context within which public relations operates in order to understand the impact of public relations and communications activity and the ethical considerations for practice.

For students starting in January 2022, this module is called Introduction to Public Relations Strategy and Management. For students starting in September 2022 or later, this module is called Public Relations Strategy and Management.

PRL411
Liberal Arts Seminar – Leadership and Liberal Learning The purpose of this core module is to help you build awareness and develop potential leadership capacity through engagement with the curriculum. Taking an integrated approach, this module focuses on four interdependent fundamental competencies: critical thinking, communication, cross-cultural understanding and the development of ethical capacity.
Photographic Practice This module covers the basic concepts and practice of digital photography. You will learn how to address aesthetic principles as they relate to composition, space, exposure, light and colour. During seminars you will explore the work of notable photographers and produce your own photography in response to their work. Learning technological requirements of digital formats such as file types and resolution as well as basic digital manipulation and post-production techniques will teach you how to create the perfect portfolio.  

JRN413
Four elective modules  You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Business and management, literature and creative writing, history, international relations, journalism, media and communications, political science, psychology and public relations.

Year 2 (Core Modules)

Module Title Overview
Campaign Management for Media and Communications This module will help you understand how campaigns are used to deliver communications, public relations and behaviour change goals or objectives to influence change in the wider world. You will develop a broad range of skills to effectively influence the behaviours of others, analysing the impact of campaigning techniques, both online and offline. You will also gain an understanding of the ethical and legal considerations campaigners operate within.

For students starting in January 2022, this module is called Campaign Management for Media and Communications. For students starting in September 2022 or later, this module is called Public Relations Campaign Management.

PRL514
Data for Researching Media and Communications This module is designed to help you create, collect, interpret and make use of data for media and communications areas. Data underpins evidence and claims used by people in the communications fields including journalism and public relations. Knowing how to understand and convey it meaningfully is an essential skill for working within these industries. 

For students starting in January 2022, this module is called Introduction to the Data for Researching Media and Communications. For students starting in September 2022 or later, this module is called Data in Media and Communications Research.

JRN512
Design and Visual Communications The module introduces you to basic design and layout principles and practices for visual communications used in industries such as PR and related fields. These principles will give you a contextual awareness of effective design approaches and outcomes, and of typical influencing guidelines from professional branding practices. You will also have to opportunity to establish and further develop your skills in practical design using industry standard software. 

PRL511

Liberal Arts Seminar – Effective Research This module addresses the fundamentals of academic research, its aims and ethics. It

will teach you how to use established research methodologies and engage critically with sources in order to interpret research discoveries. You will be introduced to various forms of academic research and their practical application in both the humanities and social sciences. These will include the handling of historical sources, interviews, surveys/questionnaires and content analysis.
Managing Corporate Communications and Strategic Management This module will help you to understand and learn techniques for managing corporate communication in a modern business setting. You will explore all aspects of the public relations role within a medium to large company. Through case studies and practical scenarios, you will develop strategic solutions for communications to both internal and external publics. This module will familiarise you with essential elements of corporate communications techniques, using traditional and social media channels, presentations, marketing materials and meetings.

For students starting in January 2022, this module is called Introduction to the Managing Corporate Communications and Strategic Management. For students starting in September 2022 or later, this module is called Corporate Communications Strategy and Management .

PRL513
Understanding Social Media and Online Communications This module looks at how social media has been incorporated within the wider public relations and corporate communications environment, which has led to consumers having a more interactive role with business compared to the passive form of marketing via traditional media. In particular, the module will consider key theoretical themes which have direct relevance to the operation and success of social media to achieve commercial and public policy goals. You will also gain an understanding of the role of social media influencers and how their placement within the wider social media landscape influences consumer behaviour.

For students starting in January 2022, this module is called Introduction to the Understanding Social Media and Online Communications. For students starting in September 2022 or later, this module is called Social Media and Online Communications.

PRL512
Four elective modules  You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Business and management, literature and creative writing, history, international relations, journalism, media and communications, political science, psychology and public relations.

Year 3 (Core Modules)

Module Title Overview
Current Issues in Media and Public Relations This module examines the contemporary and emergent issues that media communications and public relations professionals currently face in modern society. You will cover timely topics such as environmental change, diaspora and media, reality television, branding, advertising and image in politics, marketing and culture and social movements.

MED613
Issues and Crisis Management This module is designed to explain how public relations practitioners need to manage unexpected, urgent crisis situations as well as less critical long-term issues. It explores the different and contrasting characteristics of these two dimensions of public relations’ and communications’ activities. You will explore different management processes, tools and techniques including an issues audit and a crisis communications plan. You will also examine the personal qualities required to successfully deal with issues and crisis management. Using case studies as well mock

simulated exercises, the module will cover essential elements of issues and crisis management using the full range of media channels.
PRL611
Media and Law This module will give you a solid grounding in various legal disciplines that underpin media law. It focuses on the ways relevant legal provisions apply to traditional media and explores how the law is adapting to appropriately respond to the growth of 24/7 news and the new world of social media. Emphasis is placed on seminal cases and cutting-edge issues, as the law cannot be divorced from media practice. This module will cultivate your appreciation of the centrality of human rights to the development of media and the law. You will examine how the law approaches social media communications and the risks involved in the use of social media tools. This will develop your understanding of the crucial role of intellectual property rights in protecting innovative and creative endeavor in the media sector. You will also evaluate domestic media law compared to some of the constraints affecting the media in other jurisdictions such as the jurisdiction of the European Court of Human Rights. This module will give you a sound grasp of various legal issues which will help you to make justified and informed decisions, and persuasively argue how those decisions can be applied within a dynamic multi-mediated and digitally-connected world. MED611
Persuasion, Public Opinion and Producing Change The module explores the influence of persuasive techniques of communication on public opinion and effecting change. It examines the role of propaganda as a means of communication and persuasion. It deals with its definitions, content and intent as well as with other methods of producing change. It involves study and critical assessment of the role and evolution of propaganda in history and the development of public relations. There will be in-depth analysis of case studies from around the world that have produced change through the use of public information campaigns. This will provide opportunity to assess how public information campaigns as well as communications departments have developed in the recent past and

how politics has developed in real time with technology. Finally, the module will explore the

role of public opinion and how influencers have challenged opinion leaders – a burgeoning area of academic study based on the idea that traditional party politics are increasingly

being replaced by the intersection of politics, public opinion and protest participation.

For students starting in January 2022, this module is called Persuasion, Public Opinion and Producing Change. For students starting in September 2022 or later, this module is called Persuasion, Public Opinion and Change.

PRL612
The Liberal Arts Capstone (Dissertation)  The purpose of this module is to bring together the breadth of your learning and experience to bear on a major project. The Capstone runs over two semesters and can take the form of either a reflective practice-based project or a traditional written dissertation. It will be supervised by one or two academics depending on the nature of the project.
Three elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Business and management, literature and creative writing, history, international relations, journalism, media and communications, political science, psychology and public relations.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

  • Apply through our website
  • Apply through UCAS  (The Regent’s UCAS code is R18)

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

 Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

 

Fees

Tuition fees

Annual fee: £18,500

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

Fees cover the cost of tuition. You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study commencing in September
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching and assessment

As a small university, we centre our teaching around your individual goals – identifying the skills and support you need to thrive. 

Small, interactive classes (of 20 students or less) ensure you’ll have a high level of contact with your tutors, enabling you to develop your individual strengths and interests. 

Teaching staff

Learn from staff who combine strong academic credentials with deep industry experience, offering insights into the latest trends and the chance to apply your learning practically. 

Attend regular guest lectures with industry professionals: networking and developing partnerships with business owners, journalists, curators, scientists, artists, historians – the list goes on. 

Academics are experts in their fields, but they’re also broad thinkers, able to support your learning across other disciplines throughout your study, so you’ll emerge a well-rounded, innovative thinker. 

You’ll also be assigned a personal tutor who’ll help you to build a bespoke programme that reflects your passions and future career. 

Practical learning

Engage in authentic experiences that encourage collaboration and self-expression: learning through hands-on tasks such as debates, discussions, role plays, simulations, group projects and workshops, designed to help you develop skills including critical thinking, problem-solving and decision-making. 

Take field trips to business hubs, museums, galleries and labs, and join work placements to put your learning in context – building your professional network and gaining a competitive edge. 

You’ll never learn in silo – everything you study will be connected. You’ll explore topics from a wide range of perspectives, learn to understand the relationships between subjects and start to connect themes and topics across modules.  

Contact hours and expected workload

Contact hours in Year 1 and Year 2 are 15 hours per week. In Year 3, you’ll receive 12-13 hours per week as your final capstone project is a supervised module, rather than a classroom-based one. 

You’ll receive a minimum of 10 hours of one-on-one time with your supervisor, to agree the scope and direction of your capstone project. We also offer research skills lectures and drop-in sessions. 

Assessment

At Regent’s, assessments are designed to consolidate your learning – helping you develop practical skills that’ll be useful in your future career.  

Assessment methods vary according to your major and your combination of elective modules, but could include essays, journals, reports, creative portfolios, group projects, presentations, research papers, online exercises and examinations. 

In your final year you’ll complete a major project that brings together the breadth of your learning, combining the knowledge and skills from your major with thinking from other subject areas.  

The Liberal Arts Capstone can either take the form of a reflective project or a traditional written dissertation and is highly personalised – reflecting your unique mix of modules. 

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. 

Minimum entry requirements for Level 4 students

One of the following qualifications:

  • Three GCE A-levels at grade A-C
  • International Baccalaureate Diploma
  • A minimum GPA of 2.5 PLUS one of the following:
    - Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
    - Three SAT II (Subject Tests) with a minimum score of 500 in each section or two SAT II with a minimum score of 600 in each section
    - SAT I (Reasoning Tests) with a minimum score of 1800 (600 in each section)
    - ACT with a composite score of 26 (20 in each section)
    - Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
  • Equivalent qualifications as deemed acceptable by the University

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements 

English is our language of instruction and we require proof of your English proficiency. 

You can demonstrate your English proficiency with:

•    IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components

•    PTE Academic: Overall score of 58, with 51 or above in each individual component

•    TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)

•    A-level/GCSE/IGCSE English: Grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)

•    International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.
For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

English for Academic Purposes (EAP)

As a Regent’s student you will take an English for Academic Purposes (EAP) module in your first semester in order to support the development of your academic work in English.

Please note that students who achieve an IELTS 6.5, with a minimum score of 5.5 in each component, or an equivalent result, are exempt from taking the EAP module and have an additional academic module.

Please note this module is no longer running effective from September 2021.

Students entering with Recognition of Prior Learning

If you are joining your programme at an advanced entry point, we require IELTS 6.5 with a minimum 6.0 in Reading and Writing, with no score below 5.5 in any other components.

Careers

You’ll graduate with a wide range of skills valuable in any workplace, including critical thinking, cross-cultural understanding, communication, teamwork and problem-solving – ready to become an engaged, thoughtful and well-informed global leader.  

Industry-active academics and our Graduate Outcomes Team can help to connect you to world-renowned companies, where you’ll build workplace skills and connections you’ll lean on throughout your whole career. 

Liberal Arts alumni have a high rate of employment and occupy various high-profile positions across academia, entrepreneurship, finance, politics, law, management, the arts, marketing, PR, psychology and consultancy. 

Many Liberal Arts graduates also pursue postgraduate study at Regent’s, launch successful enterprises and expand existing family businesses, while making the most of Regent’s lifelong career support and innovative entrepreneurial space. 

Apply now

BA (Hons) Liberal Studies (Public Relations)

For entry in January 2022. Anyone starting in January 2022 will graduate from this degree. For future start dates, please see the next box.

BA (Hons) Liberal Arts (Public Relations)

For entry in September 2022 and future: updated course title. Anyone starting in September 2022 and future will graduate with this title. All other course details remain the same.