Liberal Studies (Public Relations)

BA (Hons)

Programme details

  • Next start date: 23 Sep 2019
  • Study: Full-time
  • Duration: 3 years
  • Fee: January 2019: £17,250, September 2019: £17,500
  • UCAS code: P210
  • Study abroad: Optional

This programme is modelled on the traditional US liberal arts degree. You will major in one subject area, but will also have the opportunity to study a variety of other topics. This flexible structure gives you the freedom to tailor your education to reflect both your personal and professional interests.

The specialist knowledge and broad-ranging skills you will develop on this programme will prepare you for a career in almost any professional environment.

The types of skills you will gain include:

  • Creativity
  • Critical thinking
  • Effective communication
  • Problem-solving
  • Social responsibility

The BA (Hons) Liberal Studies (Public Relations) programme focuses on global communication, strategic planning and media relations. You will learn about the history, theories and developments of the public relations industry, focusing on topics such as media law, media campaigns and crisis communications management. Working on real-world projects, you will gain an understanding of the issues that PR professionals face in today’s complex media landscape. This programme will develop the essential skills needed to work in the global, multi-media communications industry.

You will also take a selection of elective modules across the Liberal Studies curriculum ranging from art history to international relations, psychology to theatre studies. These modules enable you to diversify your education and gain the broad-based skills valuable to any profession.

In your second year, you will also have the option to spend a term abroad at one of our partner universities. This provides the unique opportunity to explore a diverse range of topics from another cultural perspective.

This programme will develop you into a multi-skilled, media-savvy PR professional who is able to create a communications strategy that reflects the latest trends and enhances the reputation of your clients.

Register for an Open Day

Programme brochure

This is a three-year, full-time programme, in which you will combine your Public Relations major with a selection of subjects that reflect your interests.

You will be required to combine your specialist modules with five elective modules in other subjects in Years 1 and 2, and three in Year 3.

You can see the full list of elective modules here.

Study abroad

In addition to studying in London, you will have the opportunity to participate in a term spent studying abroad. This provides you with a unique opportunity to explore a diverse range of topics offered by other institutions and gain international experience. This term takes place in Year 2 and replaces the second term of your Regent's degree. For more information see the study abroad page.

Year 1 (Core Modules)

Module Title Overview
Understanding Social Media This module introduces students to social media through its history and development, focusing on current thinking about social media. Leading research informs critical examination of the role of social media in contemporary societies, interpersonal relations, culture, politics and technology. This module focuses on dominant social media platforms (such as Facebook, YouTube, Wikis, Apps etc.) and bridges contemporary theory with practice through applied exercises exploring the purpose and functions of each of these platforms. This module aims to equip students to critically understand the role of social media within society and within the social media landscape. Students are expected to apply these skills to specific social media platforms. This module is informed by prominent social theories like convergence, network society and participatory culture. Core module for Public Relations majors.
Introduction to Public Relations Strategy and Management This module is designed to introduce the principles and practice of Public Relations as a managerial discipline responsible for managing relationships between organizations and their stakeholders. It covers the broad planning process of information gathering and assembling, objective setting, designing an influencing strategy, implementing a programme and evaluating results. A range of important organizational contexts in which Public Relations operates will be covered to provide a broad overview of the field. Core module for Public Relations majors.
Writing for PR and Media This module will offer students an understanding and appreciation of a range of media writing techniques including news, features, PR and radio writing. Students will explore and develop their skills of writing, researching, sourcing, editing and interviewing and become adept at meeting deadlines. They will learn how to structure and style a piece of media writing and learn how this differs according to the medium they are writing for. They will also be expected to put these skills into practice on outside reporting visits. They will learn about news values and how they differ depending on the publication or medium they are writing for. Students will also gain an understanding of different media outlets in order to place their writing in context. Core module for Public Relations majors.
Media Relations The media relationship is key for successful public relations professionals, whether a corporation, a non-for-profit or an advocacy organisation. This module offers students the opportunity to understand the relationships between organisations and the media. Students will develop techniques and strategies for communicating key messages, providing media with the contacts and context they need, and preparing an organisation for effective media management and engagement. Students will learn effective verbal and nonverbal communication techniques and apply these to a series of "real-world" simulations, such as handling media during a crisis situation. They will learn the skills to attract, work with, and be interviewed by members of the media, including for radio, television, online and print journalists, by taking part in a number of Public Relations scenarios. Core module for Public Relations majors.
Interpersonal Communications Students learn to apply the contexts and skills associated with interpersonal communication competence, the intrapersonal constructs necessary for effective interpersonal communication, as well as skills and behaviours associated with relating with others. Topics include: self-disclosure, listening, nonverbal communication, and conflict. Core module for Public Relations majors.
Five elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

Year 2 (Core Modules)

Module Title Overview
Media and Ethics This module introduces the descriptive and normative philosophy of ethics to students in relation to media including journalism, photography, film, video, digital and social media, public relations, and advertising. This module focuses on current and influential cases where difficult ethical decisions must be made based on professional, social and legal standards. Students evaluate the logic and ethical reasoning informing media professionals within rapidly changing industries. Based on a mix of practical review of specific cases and ethical theory, students learn to analyse core ethical issues and consequences in contemporary media practices. This module prepares students for understanding and practicing applied ethics in professional and applied media contexts. Core module for Public Relations majors.
Visual Communications for PR (InDesign) This module aims to introduce students to the role of visual media in public relations. Students will be expected to understand and design images across media platforms for public relations and. This module aims to provide students with essential knowledge and key skills in preparation of future public relations practice. This module will enable students to build skills and experience with industry standard graphics software (such as InDesign and Photoshop) through applied exercises, review and creative project development. This module also aims to prepare students to successfully approach design and communication challenges by exploring problem solving techniques, innovation strategies and creative approaches for visual communication and public relations. This module encourages students to incorporate industry specific standards and practices into their own creative approaches to visual communication. This module will include a combination of instruction techniques, including lectures, demonstrations, group work and team collaboration, workshops, design exercises, creative work and other methods appropriate to visual communications and PR. Core module for Public Relations majors.
Corporate Communications Management This module offers students the opportunity to understand and learn techniques for managing corporate communication in a modern business setting exploring all aspects of the public relations role within a medium to large company. Through case studies and practical scenarios, students will develop strategic solutions for communications to both internal and external publics. Students will become familiar with essential elements of corporate communications techniques, using traditional and new media channels, presentations, marketing materials and meetings. Core module for Public Relations majors.
Managing Public Relations Campaigns The class is designed both to give the student experience in planning and producing public relations campaigns, and to introduce a critical understanding of the decisions and processes that PR agencies, charities and other organisations use to develop, launch and manage campaigns. Students will learn to create their own strategic PR campaign from scratch, from taking a brief, though preparing a project proposal, carrying out research, developing objectives, strategy and tactics, defining messages and media, The module looks at public relations campaign planning using digital and social media techniques as well as more traditional methods of communications. Core module for Public Relations majors.
Media Research Methods This module introduces core research methods in media and communications, including research design, qualitative and quantitative methodologies and the logic informing particular research traditions and practices. Students are expected to become familiar with a wide range of research methods and current debates related to particular approaches. Based on applied exercises, students will broadly understand research principles and techniques and will be expected to develop expertise in selective quantitative and qualitative methods, as well as research design. This module aims to provide students with essential practical and theoretical skills so that they are able to develop and conduct accurate, original and high quality media and communications research. Core module for Public Relations majors.
Five elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

Year 3 (Core Modules)

Module Title Overview
Media and the Law This module aims to offer participants a thorough grounding in various legal disciplines that underpin Media Law. It focuses on the ways relevant legal provisions apply to traditional media and explores how the law has struggled to respond to the growth of 24/7 news and the new world of social media. Ample emphasis is placed on seminal cases and cutting edge issues, as the law cannot be divorced from media practice. Core module for Public Relations majors.
Crisis and Strategic Communications This module offers students the opportunity to understand and learn techniques for dealing with sudden and unexpected situations that have a negative impact on organisations and their images to key constituencies. Through case studies and mock crises, students develop strategic solutions for crisis situations and create a generic crisis communications plan that can be included in their personal portfolios. Students will become familiar with essential elements of crisis preparation and communications techniques from traditional and new media channels. Core module for Public Relations majors.
Political Communications This module will analyse the structure of Political Communication networks and information sources and will examine the influence of mass communications on the development of the political decision making process. The module will examine the relationship between the media and these political processes. Core module for Public Relations majors.
Current Issues in Media and Public Relations This is an open module designed to facilitate advanced studies of emerging and cutting-edge issues relevant to Media and/or Public Relations related fields. This module reflects the dynamics of subject areas which are marked by rapid change, widespread innovations and the continual emergence of contemporary issues and phenomenon. This module may examine particular topics, cases, theories and/or practices related to the fields of media and communications and/or public relations. Broadly, this module addresses current issues relevant to students in preparation for a variety of professional contexts. This module may focus on any subject related to change or traditions in media and public relations disciplines and practices. Some topics could include content on: Diaspora and media; Reality Television: Theory and Practice; Branding, Advertising and Image in Politics; New Media and Society; Marketing and Culture; Global Trends; or other timely topics. Core module for Public Relations majors.
Major Capstone (Dissertation) The purpose of this module is to bring together the breadth of a Liberal Arts student’s learning and experience to bear on a major project. Starting from the student’s major area of study the project will reach out to incorporate elements from the totality of learning on the programme and the realisation of the breadth that a Liberal Arts graduate has achieved. The Capstone can take the form of a reflective practice-based project or a traditional written dissertation subject to meeting the word-length equivalencies below. The Capstone will run over two semesters and will be supervised by a minimum of one supervisor although two may be allocated depending on the nature of the work.
Three elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

 Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Full details

Bursaries

As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

Full details

Undergraduate loans - Student Finance England 2018/19

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Full details

The Vice-Chancellor’s Excellence Scholarship

Professor Aldwyn Cooper, Vice-Chancellor of Regent’s University London, wishes to recognise and reward three students each year who demonstrate particular commitment to upholding the University’s values and the ability to play an ambassadorial role for the University during their studies. 

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Future Finance loans

Alternative loan funding* for students studying at Regent's University London.

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State-Sponsored Funding for Students from Norway

Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

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State-Sponsored Funding for Students from Sweden

Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

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The Dean of Humanities, Arts & Social Sciences Excellence Scholarship

The Dean of the Faculty of Humanities, Arts & Social Sciences has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit. 

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Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

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The Filippo Corsini Polo Scholarship, in association with the International Federation of Polo

The University awards two polo scholarships each year to students who show both the polo skills and the leadership acumen to help the Regent’s polo team's development. The scholarship is named in memory of Regent’s student Prince Filippo Corsini, an accomplished equestrian and showjumper.

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US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

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Annual Tuition fee

Starting January 2019: £17,250

Starting September 2019: £17,500

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

Fees cover the cost of tuition. You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Teaching

Teaching takes place in small classes of 20 people or less, in order to allow a more individual approach to learning.

You will be assigned a personal tutor who will help you to build a bespoke programme that reflects your passions, or your preferred future career.

Academics will use a variety of approaches to help you learn and get the most out of your degree. The teaching methods include seminars, study groups, role plays, tutorials and external guest speakers. You will learn through analysis, discussion and debate, practical work, problem-solving, presentations, portfolio building, research projects and team work, all of which are designed to help you develop key skills of independent critical thinking and confidence in decision-making.

Teaching staff

All classes on our Liberal Studies programme are taught by experts in their respective disciplines. The Head of Programme is Professor Lawrence Phillips, who holds a BA (Hons) in English from the University of Leeds, an MA in English Literature from the University of Sussex, and a PhD in English from Goldsmiths, University of London. He has previously held academic posts at the University of Northampton, Liverpool Hope University and Goldsmiths, University of London.  

Contact hours and expected workload

Contact hours in Year 1 and Year 2 are 15 hours per week. In Year 3, students receive around 12-13 hours per week on average per term, as the capstone project is a supervised module, rather than a classroom-based one.

You will receive a minimum of 10 hours one-on-one time with a supervisor to agree the scope and direction of your capstone project. We also offer research skills lectures and drop-in sessions.

Assessment

Students are assessed through a mix of presentations, journals, essays and exams. Assessment is both practical and theoretical and is designed to ensure that you acquire the knowledge and skills to adapt to a variety of professional environments.

In Year 3, you will also be asked to complete a liberal studies capstone project. The project will reflect what you have learned in your major, but also the knowledge you have gathered from your elective subjects.

This could be:

  • An essay or dissertation
  • A practical project
  • A report
  • A creative work, plus reflection
  • A portfolio of work , plus reflection
  • Another format (subject to supervisor approval)

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. 

Typically, we will make an offer to a student holding A levels at grades BCC. 

We will also assess your application for proficiency in Mathematics, asking for a GCSE in this subject at grade A-C / 9-4 (or the international equivalent).

We receive applications each year from over 170 countries and are happy to assess all international qualifications. For example, if you are studying the International Baccalaureate, we would make an offer based on your successful completion of the IB Diploma; if you are studying an American High School Diploma, we would make an offer based on a minimum GPA of 2.8 plus three APs at grades 4, 3, 3.

English requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5 with a minimum score of 6.0 in reading and writing

- Students who achieve either of the following IELTS scores will also meet our requirements, upon the condition that they complete our compulsory English for Academic Purposes module in their first academic year

- Overall score of 6.0 with a minimum score of 6.0 in reading and writing

- Overall score of 6.5 with a minimum score of 5.5 in all four components

  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-Campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. To book a test, please contact [email protected]. Please note, this is a diagnostic test for Regent’s University London only.

Companies are increasingly recognising the importance of public relations. Whether it is a not-for-profit organisation or a luxury brand, a strong communications strategy gives a competitive advantage over rival businesses.

This programme will prepare you for a wide variety of careers in both the public and private sectors. Potential career opportunities include:

  • Communications
  • Marketing
  • Publishing
  • Public Relations
  • Social media
  • Traditional journalism

Liberal studies graduates are suited to a broader range of career options, including:

  • Academia
  • Entrepreneurship
  • Finance
  • Law
  • Management
  • Politics

Apply now

BA (Hons) Liberal Studies (Public Relations)

BA (Hons) Liberal Studies (Public Relations) with Integrated Foundation