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Liberal Studies (Public Relations)

BA (Hons) with Integrated Foundation

Programme details

  • Next start date: Sep 2020
  • Future start date: Jan 2021
  • Study: Full-time
  • Duration: 4 years
  • Fee: September 2020: £18,000
  • UCAS code: LS12
  • Study abroad: Optional

Overview

This programme is modelled on the traditional US liberal arts degree. You will major in one subject area, but will also study a variety of other topics.

The Integrated Foundation is designed for those who do not meet the requirements for direct entry onto the BA (Hons) Liberal Arts (Public Relations). During this year, you will take a broader look at some of the key topics on the degree programme including international relations, psychology and media studies. This will provide you with a foundation of core knowledge and skills to confidently progress onto the degree programme.

The BA (Hons) Liberal Studies (Public Relations) programme focuses on global communication, strategic planning and media relations. You will learn about the history, theories and developments of the public relations industry, focusing on topics such as media law, media campaigns and crisis communications management. Working on real-world projects, you will gain an understanding of the issues that PR professionals face in today’s complex media landscape. This programme will develop the essential skills needed to work in the global, multi-media communications industry.

You will also take a selection of elective modules across the Liberal Studies curriculum ranging from art history to international relations, psychology to theatre studies. These modules enable you to diversify your education and gain the broad-based skills valuable to any profession.

In your second year, you will also have the option to spend a term abroad at one of our partner universities. This provides the unique opportunity to explore a diverse range of topics from another cultural perspective.

This programme will develop you into a multi-skilled, media-savvy PR professional who is able to create a communications strategy that reflects the latest trends and enhances the reputation of your clients.

Liberal_studies_foundation-2019

 

Programme brochure

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Structure

This is a four-year, full-time programme, in which you will combine your Public Relations major with a selection of subjects that reflect your interests.

You will be required to combine your specialist modules with five elective modules in other subjects in Years 1 and 2, and three in Year 3.  

You can see the full list of elective modules here.

Study abroad

In addition to studying in London, you will have the opportunity to participate in a term spent studying abroad. This provides you with a unique opportunity to explore a diverse range of topics offered by other institutions and gain international experience. This term takes place in Year 2 and replaces the second term of your Regent's degree. For more information see the study abroad page.

Please note that an optional study period abroad always take place during degree level studies and is not included in your foundation year.

Foundation Year

Module Title Overview
Business and Management This module introduces you to the study of business. You will examine both its structure and functions in a global environment, giving you a better understanding of different business structures and ownership, key concepts, economic principles and major business functions such as management, marketing, human resources, accounting and finance. You will also review the role of commercial organisations in society and the ethical dilemmas in business.
Humanities This module will introduce you to the different academic disciplines across the humanities. Focusing on a specific subject or theme, you will examine the distinct approaches of each discipline. This may include art history, music, philosophy, history, film studies, religious studies and English literature. This process will help you understand how these disciplines relate and contribute to your overall academic knowledge.
International Relations This module examines how state and non-state actors confront contemporary global issues. It also introduces you to the subfields of international relations: international security, international political economy, foreign policy, international relations theory, international organisations and international law.
Media Studies In today’s media-saturated environment, it can be challenging to understand how media and communications shape societies and our everyday lives. This module will give you a better understanding of the relationship between media, society and culture. You will map the history of media, beginning with the printing press and early electronic media to social and mobile media. You will also gain an overview of influential thinkers in media and communications, examining theories such as mass communications and convergence culture. This foundation will enable you to approach critical questions about future directions in media and communications.
Political Science This module focuses on core concepts of political science such as state, nation, parties, elections, sovereignty, leaderships, power, parliaments, and the government. You will be introduced to methods of inquiry and, using key theoretical frameworks, critically analyse a wide range of political phenomena domestically and internationally. This module aims to develop your research skills in order to build strong arguments which are backed up by a wide range of diverse and reliable sources. This will enhance your understanding of the complexities of political phenomena.
Psychology This module will give you a core understanding of the major branches of modern psychology and its applications. You will establish basic skills in research and writing and learn how they are applied in psychology. This will help you understand the breadth of this discipline and how it relates to other subjects both at a theoretical and applied level. To contextualise your studies, you’ll be encouraged to attend talks hosted by guest speakers, specialists and practitioners as part of the University’s ‘Careers in Psychology’ talk series.
Quantitative Literacy This module will train you in the basic concepts of data analysis. You will cover probability as well as descriptive and inferential statistics. The emphasis throughout is on ‘real world’ application and the mathematical tools available to develop analytical as well as empirical thinking skills.
Scientific Understanding The module will introduce you to the core principles of science. You will explore the structure and functioning of our surroundings and of our own being, both at the macro and microscale. This will give you an overview of some of the most recent discoveries in the fields of genetics, gene expression and evolution. You will also examine the application of current developments in nanotechnology and in biotechnology in communication and information technological breakthroughs, agriculture, medicine and the environment.
Foundation Seminars 1 and 2 These two modules will introduce you to major ideas within the Western tradition. You will examine some of the greatest works in literature, philosophy, religion, art and science, from the ancient world to the Enlightenment, the French Revolution to contemporary society. Partaking in lively debates and discussions will enable you to gain a better understanding of how these major ideas relate to each other and to the world around us.

Year 1 (Core Modules)

Module Title Overview
Understanding Social Media This module introduces students to social media through its history and development, focusing on current thinking about social media. Leading research informs critical examination of the role of social media in contemporary societies, interpersonal relations, culture, politics and technology. This module focuses on dominant social media platforms (such as Facebook, YouTube, Wikis, Apps etc.) and bridges contemporary theory with practice through applied exercises exploring the purpose and functions of each of these platforms. This module aims to equip students to critically understand the role of social media within society and within the social media landscape. Students are expected to apply these skills to specific social media platforms. This module is informed by prominent social theories like convergence, network society and participatory culture. Core module for Public Relations majors.
Introduction to Public Relations Strategy and Management This module is designed to introduce the principles and practice of Public Relations as a managerial discipline responsible for managing relationships between organizations and their stakeholders. It covers the broad planning process of information gathering and assembling, objective setting, designing an influencing strategy, implementing a programme and evaluating results. A range of important organizational contexts in which Public Relations operates will be covered to provide a broad overview of the field. Core module for Public Relations majors.
Writing for PR and Media This module will offer students an understanding and appreciation of a range of media writing techniques including news, features, PR and radio writing. Students will explore and develop their skills of writing, researching, sourcing, editing and interviewing and become adept at meeting deadlines. They will learn how to structure and style a piece of media writing and learn how this differs according to the medium they are writing for. They will also be expected to put these skills into practice on outside reporting visits. They will learn about news values and how they differ depending on the publication or medium they are writing for. Students will also gain an understanding of different media outlets in order to place their writing in context. Core module for Public Relations majors.
Media Relations The media relationship is key for successful public relations professionals, whether a corporation, a non-for-profit or an advocacy organisation. This module offers students the opportunity to understand the relationships between organisations and the media. Students will develop techniques and strategies for communicating key messages, providing media with the contacts and context they need, and preparing an organisation for effective media management and engagement. Students will learn effective verbal and nonverbal communication techniques and apply these to a series of "real-world" simulations, such as handling media during a crisis situation. They will learn the skills to attract, work with, and be interviewed by members of the media, including for radio, television, online and print journalists, by taking part in a number of Public Relations scenarios. Core module for Public Relations majors.
Interpersonal Communications Students learn to apply the contexts and skills associated with interpersonal communication competence, the intrapersonal constructs necessary for effective interpersonal communication, as well as skills and behaviours associated with relating with others. Topics include: self-disclosure, listening, nonverbal communication, and conflict. Core module for Public Relations majors.
Five elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

Year 2 (Core Modules)

Module Title Overview
Media and Ethics This module introduces the descriptive and normative philosophy of ethics to students in relation to media including journalism, photography, film, video, digital and social media, public relations, and advertising. This module focuses on current and influential cases where difficult ethical decisions must be made based on professional, social and legal standards. Students evaluate the logic and ethical reasoning informing media professionals within rapidly changing industries. Based on a mix of practical review of specific cases and ethical theory, students learn to analyse core ethical issues and consequences in contemporary media practices. This module prepares students for understanding and practicing applied ethics in professional and applied media contexts. Core module for Public Relations majors.
Visual Communications for PR (InDesign) This module aims to introduce students to the role of visual media in public relations. Students will be expected to understand and design images across media platforms for public relations and. This module aims to provide students with essential knowledge and key skills in preparation of future public relations practice. This module will enable students to build skills and experience with industry standard graphics software (such as InDesign and Photoshop) through applied exercises, review and creative project development. This module also aims to prepare students to successfully approach design and communication challenges by exploring problem solving techniques, innovation strategies and creative approaches for visual communication and public relations. This module encourages students to incorporate industry specific standards and practices into their own creative approaches to visual communication. This module will include a combination of instruction techniques, including lectures, demonstrations, group work and team collaboration, workshops, design exercises, creative work and other methods appropriate to visual communications and PR. Core module for Public Relations majors.
Corporate Communications Management This module offers students the opportunity to understand and learn techniques for managing corporate communication in a modern business setting exploring all aspects of the public relations role within a medium to large company. Through case studies and practical scenarios, students will develop strategic solutions for communications to both internal and external publics. Students will become familiar with essential elements of corporate communications techniques, using traditional and new media channels, presentations, marketing materials and meetings. Core module for Public Relations majors.
Managing Public Relations Campaigns The class is designed both to give the student experience in planning and producing public relations campaigns, and to introduce a critical understanding of the decisions and processes that PR agencies, charities and other organisations use to develop, launch and manage campaigns. Students will learn to create their own strategic PR campaign from scratch, from taking a brief, though preparing a project proposal, carrying out research, developing objectives, strategy and tactics, defining messages and media, The module looks at public relations campaign planning using digital and social media techniques as well as more traditional methods of communications. Core module for Public Relations majors.
Media Research Methods This module introduces core research methods in media and communications, including research design, qualitative and quantitative methodologies and the logic informing particular research traditions and practices. Students are expected to become familiar with a wide range of research methods and current debates related to particular approaches. Based on applied exercises, students will broadly understand research principles and techniques and will be expected to develop expertise in selective quantitative and qualitative methods, as well as research design. This module aims to provide students with essential practical and theoretical skills so that they are able to develop and conduct accurate, original and high quality media and communications research. Core module for Public Relations majors.
Five elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

Year 3 (Core Modules)

Module Title Overview
Media and the Law This module aims to offer participants a thorough grounding in various legal disciplines that underpin Media Law. It focuses on the ways relevant legal provisions apply to traditional media and explores how the law has struggled to respond to the growth of 24/7 news and the new world of social media. Ample emphasis is placed on seminal cases and cutting edge issues, as the law cannot be divorced from media practice. Core module for Public Relations majors.
Crisis and Strategic Communications This module offers students the opportunity to understand and learn techniques for dealing with sudden and unexpected situations that have a negative impact on organisations and their images to key constituencies. Through case studies and mock crises, students develop strategic solutions for crisis situations and create a generic crisis communications plan that can be included in their personal portfolios. Students will become familiar with essential elements of crisis preparation and communications techniques from traditional and new media channels. Core module for Public Relations majors.
Political Communications This module will analyse the structure of Political Communication networks and information sources and will examine the influence of mass communications on the development of the political decision making process. The module will examine the relationship between the media and these political processes. Core module for Public Relations majors.
Current Issues in Media and Public Relations This is an open module designed to facilitate advanced studies of emerging and cutting-edge issues relevant to Media and/or Public Relations related fields. This module reflects the dynamics of subject areas which are marked by rapid change, widespread innovations and the continual emergence of contemporary issues and phenomenon. This module may examine particular topics, cases, theories and/or practices related to the fields of media and communications and/or public relations. Broadly, this module addresses current issues relevant to students in preparation for a variety of professional contexts. This module may focus on any subject related to change or traditions in media and public relations disciplines and practices. Some topics could include content on: Diaspora and media; Reality Television: Theory and Practice; Branding, Advertising and Image in Politics; New Media and Society; Marketing and Culture; Global Trends; or other timely topics. Core module for Public Relations majors.
Major Capstone (Dissertation) The purpose of this module is to bring together the breadth of a Liberal Arts student’s learning and experience to bear on a major project. Starting from the student’s major area of study the project will reach out to incorporate elements from the totality of learning on the programme and the realisation of the breadth that a Liberal Arts graduate has achieved. The Capstone can take the form of a reflective practice-based project or a traditional written dissertation subject to meeting the word-length equivalencies below. The Capstone will run over two semesters and will be supervised by a minimum of one supervisor although two may be allocated depending on the nature of the work.
Three elective modules You will select a number of elective modules from subjects that fall outside the remit of your major. These include: Art History, Business & Management, English, Film Studies, History, International Relations, Journalism, Media & Communications, Political Science and Psychology.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for

Application deadlines

September 2020

Early deadline: Wednesday 13 November 2019.
Priority deadline: Wednesday 15 January 2020.
Late deadline: Wednesday 25 March 2020.
Extended deadline: Wednesday 10 June 2020.

Click here to find out more about application deadlines.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

 Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

 

Fees

Annual Tuition fee

Starting September 2020: £18,000

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

Fees cover the cost of tuition. You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. Students receiving Federal Student Aid are required to attend a school deemed “eligible” by the US Department of Education, or a “deferment only” school with which Regent’s has a consortium agreement. No SPA can be undertaken in the United States. Students who have American citizenship or are Eligible non-citizens who do not currently have US financial aid, are also subject to these terms and conditions if they wish to have Federal funding during any future part of their programme. 
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching and assessment

Teaching takes place in small classes of 20 people or less, in order to allow a more individual approach to learning.

You will be assigned a personal tutor who will help you to build a bespoke programme that reflects your passions, or your preferred future career.

Academics will use a variety of approaches to help you learn and get the most out of your degree. The teaching methods include seminars, study groups, role plays, tutorials and external guest speakers. You will learn through analysis, discussion and debate, practical work, problem-solving, presentations, portfolio building, research projects and team work, all of which are designed to help you develop key skills of independent critical thinking and confidence in decision-making.

Teaching staff

All classes on our Liberal Studies programmes are taught by experts in their respective disciplines. The teaching staff for the Public Relations major are as follows:

Elif Toker-Turnalar

Contact hours and expected workload

Contact hours in Year 1 and Year 2 are 15 hours per week. In Year 3, students receive around 12-13 hours per week on average per term, as the capstone project is a supervised module, rather than a classroom-based one.

You will receive a minimum of 10 hours one-on-one time with a supervisor to agree the scope and direction of your capstone project. We also offer research skills lectures and drop-in sessions.

Assessment

Students are assessed through a mix of presentations, journals, essays and exams. Assessment is both practical and theoretical and is designed to ensure that you acquire the knowledge and skills to adapt to a variety of professional environments.

In Year 3, you will also be asked to complete a liberal studies capstone project. The project will reflect what you have learned in your major, but also the knowledge you have gathered from your elective subjects.

This could be:

  • An essay or dissertation
  • A practical project
  • A report
  • A creative work, plus reflection
  • A portfolio of work , plus reflection
  • Another format (subject to supervisor approval)

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. 

Typically, we will make an offer to a student holding A levels at grades BCC. 

We will also assess your application for proficiency in Mathematics, asking for a GCSE in this subject at grade A-C / 9-4 (or the international equivalent).

We receive applications each year from over 170 countries and are happy to assess all international qualifications. For example, if you are studying the International Baccalaureate, we would make an offer based on your successful completion of the IB Diploma; if you are studying an American High School Diploma, we would make an offer based on a minimum GPA of 2.8 plus three APs at grades 4, 3, 3.

English Language requirements 

English is our language of instruction and we require proof of your English proficiency. 

You can demonstrate your English proficiency with:

•    IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components

•    PTE Academic: Overall score of 58, with 51 or above in each individual component

•    TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)

•    A-level/GCSE/IGCSE English: Grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)

•    International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.
For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Password Test (REPT)

For offer holders able to visit us in London, we can provide an on-campus English diagnostic test known as the Regent’s English Password Test (REPT). This test must be arranged in advance. To find out more information and to book a test, please visit the REPT page. Please note, the REPT test will be free of charge until 31 May 2020. From 1 June 2020, there will be a £50 charge to take the REPT test.

English for Academic Purposes (EAP)

As a Regent’s student you will take an English for Academic Purposes (EAP) module in your first semester in order to support the development of your academic work in English.

Please note that students who achieve an IELTS 6.5, with a minimum score of 5.5 in each component, or an equivalent result, are exempt from taking the EAP module and have an additional academic module.

Students entering with Recognition of Prior Learning

If you are joining your programme at an advanced entry point, we require IELTS 6.5 with a minimum 6.0 in Reading and Writing, with no score below 5.5 in any other components.

Careers

Companies are increasingly recognising the importance of public relations. Whether it is a not-for-profit organisation or a luxury brand, a strong communications strategy gives a competitive advantage over rival businesses.

This programme will prepare you for a wide variety of careers in both the public and private sectors. Potential career opportunities include:

  • Communications
  • Marketing
  • Publishing
  • Public Relations
  • Social media
  • Traditional journalism

Liberal studies graduates are suited to a broader range of career options, including:

  • Academia
  • Entrepreneurship
  • Finance
  • Law
  • Management
  • Politics

Apply now

BA (Hons) Liberal Studies (Public Relations) with Integrated Foundation

BA (Hons) Liberal Studies (Public Relations)

Annouska Ruparell

annouska-ruparell_2019
"A liberal arts education is by nature, broad, flexible and diverse. Studying various disciplines gave me a wider and more useful education that best suited my interests." Annouska Ruparell