Module
descriptions

for MA Fashion Buying & Merchandising

Contemporary Journalism: Approaches and Skills

The aim of this module is to deliver the essential and practical skills, knowledge and understanding of working practices for a career in Fashion Journalism. It runs concurrently with the Fashion Cultures: History, Theory, Creativity module to embed and establish the context for specialist fashion journalism within the wider breadth of what constitutes fashion. You will study how to research and analyse fashion and the fashion system effectively, ranging from the luxury sector through to the mass market. These learnings will be applied to the delivery of interesting and entertaining journalism for a wide variety of different markets. Its practical skills focus is on writing, reporting, editing and multi-media creation. It also aims to develop the practical skills for writers and editors for branded content, e-commerce and other fast-growing sectors.

Professional Development: Media Law, Ethics and Community

This module aims to develop an ethical, social and moral responsibility towards what is professionally deemed ‘good practice’ within the framework of multi-platform fashion journalism. You will learn about the primary importance of accuracy and clarity when story gathering and writing, along with issues surrounding, for example, defamation, plagiarism, copyright and intellectual property. You will learn how to fuse perspective with professionalism and integrity with original thinking in order to challenge stereotypical definitions of fashion, as you develop a more critically nuanced perspective.

You will also study the ways in which fashion communication can be used to explore and raise awareness of social injustice, under-represented peoples and problematic global issues within the parameters of what constitutes a fashion story. You will explore how fashion journalism is used as a dialogue to reduce prejudice and enhance mutual understanding and respect between individuals, and how it plays an important part in initiatives towards global stability.

Fashion Culture: History, Theory, Creativity

The aim of this module is to allow you to develop your knowledge of fashion history from the late 19th century to the present day. You will develop an understanding of fashion’s societal, cultural and other contexts. Balancing this are lectures on the fashion industry: how it works and how it is changing, including retail, manufacturing and the luxury sector. You will learn how to analyse creativity in styling, photography and digital innovation as much as in fashion design. You will explore semiology and meaning within fashion text and image and concepts and philosophies surrounding this. The scope is global and broad-minded, exploring how and why trends evolve and how fashion relates to other creative sectors including broader lifestyle journalism.

Introduction to Textiles and Product Manufacturing

The aim of this module is to develop your commercial fashion knowledge with a broad understanding and appreciation of the fashion product: fabrics, garment construction and clothing manufacture. This will include a fundamental understanding of the key design characteristics that affect clothing manufacture and quality. You will gain an overview of textile technology and terminology. Covering a cross-section of product types, the module will address fabric and garment performance enhancing your understanding of the fashion business. The module also explores the product development cycle from the initial design idea, mood boards and colour palette creation, through to sampling, costing and final production. 

Innovation in Fashion Media

The 21st century fashion journalist must acquire a diverse range of skills in order to meet the competitive challenges they are likely to face in their professional careers. The aim of this module is to introduce and encourage you to explore the dynamic and fast-moving world of fashion media and become digitally literate. Entrepreneurial instincts and a willingness to experiment are encouraged in this module, which works at the cutting edge of new media. Traditional and new media platforms are analysed and discussed in free-form seminars, giving you the confidence to work in many forms. The ability to practise convergence journalism and deliver fashion content, working across a variety of different skill sets, is explored.

Sustainability in Fashion

This module will enable you to explore and demonstrate developing journalistic and technical skills acquired in earlier modules. It will test your understanding through practice and application within the evolving context of media platforms and can form the basis to your final term’s project. Through negotiation with your tutor, a number of formats are permitted to display your versatility and specific interests to maximum effect. We will advocate using fashion as a starting point to explore new avenues of interest to the increasingly sophisticated and global 21st century audience. You will generate and deliver an original portfolio themed around global fashion-related topics. With strong contemporary relevance, your work will showcase a range of feature treatments (for example; investigation, report, interview) and appropriate skills required for mixed media.

Fashion Publications

This module will enable you to explore and demonstrate developing journalistic and technical skills acquired in earlier modules. It will test your understanding through practice and application within the evolving context of media platforms and can form the basis to your final term’s project. Through negotiation with your tutor, a number of formats are permitted to display your versatility and specific interests to maximum effect. We will advocate using fashion as a starting point to explore new avenues of interest to the increasingly sophisticated and global 21st century audience. You will generate and deliver an original portfolio themed around global fashion-related topics. With strong contemporary relevance, your work will showcase a range of feature treatments (for example; investigation, report, interview) and appropriate skills required for mixed media.

Research Design and Methods

The aim of this module is to examine research design and to explore a range of qualitative and quantitative research methods which you will learn to apply to your specialist area. You will become familiar with research ethics and its importance to research projects. You will learn how to design and conduct advanced research and how to select appropriate research tools and methodologies. You will acquire the necessary skills to analyse and interpret research data. Through exercises and projects, you will apply research techniques to your area of study. You will learn through lectures, group and individual exercises, field work and tutorials. The module will prepare you to engage in original research during the final term of your degree.

Dissertation

The aim of this module is to enable you to learn how to determine a suitable topic for research, to conduct research at the forefront of the discipline, engage in critical analysis and in the formation of an argument that involves original thought.

 Individual Consultancy Project (with or without Professional Placement in industry)

 The Individual Consultancy Project (ICP) is a major research-based activity. It is the final stage of the master’s degree and provides you with the opportunity to demonstrate that you have gained the knowledge, understanding, conceptual awareness and skills to plan and conduct a research project worthy of achievement at this level. It should demonstrate your ability to identify an area or topic suitable for research: to set aims and research objectives; devise an appropriate research methodology; locate, assimilate, organise and critically analyse relevant primary and secondary data and relevant authoritative literature in the field; draw conclusions based on sound judgement; and where appropriate make relevant recommendations and indicate areas for further research.